The Marketing Stir

Tina Scala, SVP of Global Sales at Qualifi/Informa Markets, chats with Vincent about finding new ways to reach clients when they aren't attending live events. She discusses how an omnichannel approach was the key to connecting digitally without exhausting online video calls. 

Ryan Ruud, Founder and CEO of Lake One, and Vincent discuss how organizational culture has an effect on marketing and about how accountability allows for growth.

Andrew Harder, Senior Paid Media Manager, WebEx Events at Cisco, has a chat with Ajay and Vincent about the different experiences of marketing between B2B and B2C audiences, and the importance of becoming a well-rounded marketer. Ajay has a busy week, and San Antonio rolls out the red carpet for Vincent

Larry Shaffer, Senior Vice President of Marketing and Business Development at Insperity, joins Ajay and Vincent this week on the show. He talks about how advancing the brand, finding direct leads, and creating opportunities are valued strategies.

Neej Gore, Chief Data Officer at Zeta Global, joins the Marketing Stir this week to chat with Ajay and Vincent about data democratization and responding to consumer decisions. Ajay enjoys napping, and Vincent listens to '90s Hip Hop.

Albert Thompson, Managing Director at Walton Isaacson, joins The Marketing Stir this week to chat with Ajay and Vincent about consumers' attention.

Look back on moments from season 3 thus far regarding how to react to cold messages on LinkedIn. Join Ajay and Vincent with guests such as Ian Helms, Director of Growth Marketing at Q Digital; Kate Gunning, the Founder and Chief Marketing Advisor at Crush Brands; Drew Moffit, Marketing at KumoSpace; Brooke Papiri, the Chief of Staff for Marketing and Communications at Lyft; and Heather McLeod, Chi...

Ajay and Vincent chat with Brooke Chapman, Executive Director of ThreeBy3. She talks about how understanding customers and building a meaningful relationship will help marketers plan a pathway to picking a marketing channel. Ajay wins the Texas under 40 Championships for tennis, and Vincent runs into actors at the park.

Ajay and Vincent chat with Heather McLeod, Chief Marketing Officer at Authority Brands. She talks about how a hybrid work schedule allows for more creativity from varying locations. Ajay gets into football, and Vincent approves of Ajay's haircut.

Ajay and Vincent chat with Brooke Papiri, the Chief of Staff for Marketing and Communications at Lyft. She talks about how new services over the years keeps business interesting for customers and employees. Vincent is extra caffeinated, and Ajay schedules a haircut.

Ajay and Vincent chat with Drew Moffitt, Marketing at KumoSpace. He talks about the importance of human connection regardless of if a company is operating in office, fully remote, or with a hybrid approach. Ajay enjoys a weekend at the Horseshoe Bay Resort, and Vincent looks forward to the upcoming Holiday Summit on December 8th.

Ajay and Vincent chat with Kate Gunning, the Founder and Chief Marketing Advisor at Crush Brands. She talks about how curiosity is the key to effective marketing, and how technology and Social Media can help drive consideration for brands. Ajay attends Halloween parties, and Vincent can't handle a real drink.

Ajay and Vincent chat with Natalie Marcotullio, the Head of Growth and Operations at Navattic. She talks about how gaining leads via word of mouth is a good early sign of a company taking off, and how SEO is a big part of their marketing strategy. Ajay hosts a panel at AdWeek, and Vincent is ready to host the Silver Apple Awards on November 10th

While Ajay is away Vincent chats with Ian Helms, Director of Growth Marketing at Q Digital. He talks about how engaging, and creating a relationship, with marginalized communities is more authentic than using diversity as a PR act in building a foundation of trust. Vincent is excited to meet Marketing Stir listeners at AdWeek

Ajay and Vincent chat with Nicole Brooks, Senior Director, Brand and Customer Marketing at Realtor.com. She talks about how forming relationships between the brand and customers is very important, and how feedback and communication benefit all parties. Ajay looks forward to a busy week, and he and Vincent face off in fantasy football.

Ajay and Vincent chat with Jay Jaffin, CMO at Blackhawk Network. He talks about diverse use cases as a marketer, and the effectiveness of a referral program for customers. Vincent sees a show on broadway, and Ajay plays 14 hours of tennis.

The Marketing Stir tips off Season 3 with Ajay and Vincent welcoming Ben Conrad, VP of Digital Marketing and automation at Milwaukee Bucks. He talks about how community pride plays a big role in their brand and helps lead to successful campaigns. Ajay and the Marketing Stir team are excited to kick off season 3, but Vincent is missing!

Ajay and Vincent chat with Aron North, CMO at Mint Mobile. He talks about how brands have a need to commit to their promises when it comes to selling a product. Ajay participates in the Headquarters Egg Drop Event, and Vincent has seven cucumbers for lunch.

Ajay and Vincent chat with Carrina Ekvall, Marketing Director at Verint. She talks about how different channels' successes vary, depending on clients and when they are ready to buy, and how in-person events have been a winning tactic lately. Ajay has his first fantasy football win, and Vincent wants to know where the real Ajay is.

Ajay and Vincent chat with Nirosha Methananda, VP of Marketing at Influ2. She talks about how over time, attention spans have shortened, and how mediums such as video have allowed marketers to connect digitally. Ajay enjoys a day full of tennis, and Vincent is glad that Ajay finally doesn't cancel a visit with him.

Ajay and Vincent chat with Christine Prins, Chief Marketing Officer at 22squared. As a part of a company over 100 years old, she talks about the importance of being able to embrace change over time to uphold the best relationships with clients. Ajay shares the tennis team's victory, and Vincent enjoys live conferences.

Ajay and Vincent chat with Suruchi Sharma, Director of Marketing at Zscaler. She talks about the regional concern over secured privacy when it comes to marketing in multiple countries. Ajay returns from a trip to Puerto Rico, and Vincent needs to practice studying geography.

In today's recap episode, we revisit guests from season 2, including Fariba Zamaniyan, VP, Advanced Media and Advertising TiVo; Melissa Matlins, VP of Marketing B2B, Vimeo; Andrea Jo DeWerd, Senior Director of Marketing, Mariner Lifestyle at Harper Collins Publishers.

In today's recap episode, we revisit guests from season 2, including Meg Ugenti, Corporate Director of Marketing at FocusUSA; Dale Durett, VP of Partnerships at Bombora; and Chip Russo, President, CRO at Truthset

In today's recap episode, we revisit guests from season 2, including Claudia Lee, VP of Partner Marketing at Nutanix; Hillary Carpio, Director of Account Based Marketing at Snowflake; and Kelley Butler, Director of Marketing Content at BusinessSolver.