The Marketing Stir

Katie Kregel, the VP of Global Corporate Marketing at Mitel, chats with us about how data is the key to better marketing when keeping up with competition, especially in today's market.

Stephen Hill, the Director of Demand and Digital Operations at JLL, chats with us about a variety of channels that can be used for marketing and how data is more critical than ever these days.

Amy Smiley, VP of Marketing and PR at 84 Lumber, chats with us about how an omnichannel approach serves many markets, proving that traditional marketing is still strong.

Cole Rieben, the Senior Director of Marketing at Aptive Environmental, chats with us about how appealing to the residential level instead of a commercial space can create great opportunities, offering premium services to premium buyers.

Deanna Shimota, the CEO of GrowthMode Marketing, chats with us about how to help clients get hyperfocused on who their audience is, and create content that resonates with them as well.

Take a look back on season 3 thus far with some of our favorite guests including Rosie O'Meara, the Chief Revenue Officer at Groundtruth, Kevin Tate, CMO of Clearbit, Palmer Houchins, Head of Marketing at G2

Take a look back on season 3 thus far with some of our favorite guests including Brooke Papiri, the Chief of Staff for Marketing and Communications at Lyft, Renee Brown, the Chief Marketing Officer at iLending, Larry Shaffer, Senior Vice President of Marketing and Business Development at Insperity

Take a look back on season 3 thus far with some of our favorite guests including Casey Hurbis, the CMO at Rocket Mortgage; Andrew Harder, the Senior Paid Media Manager WebEx Events at Cisco; and Lauren Sallata, the CMO at Ricoh North America."

Lauren Sallata, Chief Marketing Officer at Ricoh North America, chats with us about how taking ownership of knowledge and experience with technology can disrupt the market

Amanda Dyson, the Global Head of Demand Generation and ABM at E2open, chats with us about how diversity across all audiences and geographies is vital for a company brand.

Kim Morales, the Vice President of Marketing at Hawkers, chats with Ajay and Vincent about how using multiple media channels to tell the company's story and establish awareness helps increase engagement.

Grant Johnson, Chief Marketing Officer at Billtrust, chats about how taking risks can help disrupt the market and yield bigger results than settling.

Jonas Ng, Chief Operating Officer at Laurel Road, chats with Ajay and Vincent about focusing on the needs of a particular target segment, and how you can potentially grow interest in other products and services.

Roopa Maniktala, the Marketing Program Director at IBM, talks about how allowing employees to feel included and involved in the business allows for access to building new skills that grow the brand

Joe Frick, Head of Partnership Development at Oracle, joins Vincent to talk about how remaining curious creates a drive to work toward telling a story with data in marketing.

Casey Hurbis, Chief Marketing Officer at Rocket Mortgage, chats with us about being bold with taking risks and investing in new technology to help build a brand.

Karen Humphries Sallick, Co-founder of Contacts411, chats with Vincent about the early days of CRM and target marketing, and how determined her company was to help build databases for clients.

Katherine Lehman, Director of Digital Marketing at Onfleet, chats with us about ways to make jobs easier for companies and staying transparent with consumers.

Jaime Punishill, the Chief Market Officer at nCino chats with us about how having a product differentiation in the market makes marketing easier, and how as a single platform, the company data model can be usable across every unit of business. Ajay enjoys his favorite lunch restaurant, and Vincent enjoys an extra hour of sleep.

Rosie O'Meara, the Chief Revenue Officer at Groundtruth talks about the intersection of online shoppers and in-store shoppers, and how smart brands keep aware of this activity.

Tiana Noveen, the Director of Marketing at Athlete Studio chats about personalization for both marketers and consumers, and how NFTs are a big change in marketing options. Vincent is glowing after a trip to Mexico, and Ajay likes his food spicy.

Renee Brown, the Chief Marketing Officer at iLending, discusses partnerships and a focus on digital advertising, and how both make a big difference for marketing. Vincent and Ajay both enjoy traveling for conferences.  

Chris Madden, Co-Founder of Matchnode, talks about how his familiarity with entrepreneurship allowed for him to enjoy finding solutions in business. Vincent is joined by Brian Gold as our guest co-host.

Palmer Houchins, Head of Marketing at G2, talks about acquisition, leads, and opportunities created by a strong team, and how customers are advocates allowing for opportunities to grow. Ajay dons some glowing orange Stirista apparel, and Vincent is happy to have friends.

Kevin Tate, CMO of Clearbit, joins Ajay and Vincent this week. He talks about how B2C and B2B are becoming similar, yet remain different, and how there is a need to understand a target market. Vincent welcomes Ajay back, and Ajay takes his win in Fantasy Football.