The Marketing Rules Podcast

What does it take to build a successful recruitment marketing business? James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog. Narrated by Julia Fras. Written by James Whitelock. Brought to you by ThinkinCircles. Read the article: https://www.thinkincircles.com/10-years-of-recruitment-market...

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we bother measuring anything at all? Join me this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketer...

What does it take to build a successful recruitment marketing business? Julia Fras, ThinkinCircles' marketing assistant, reflects on her first two weeks at ThinkinCircles and the things she's learnt, in this week's audio blog. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article: https://www.thinkincircles.com/my-first-two-weeks-in-the-recruitment-marke...

Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing. Joining me this week is Emma Thornton, Marketing Manager at 300 North. Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought...

What happened at the Recruitment Agency Expo? Julia Fras, ThinkinCircles' marketing assistant, recalls her first time visiting the Recruitment Marketing Expo and the highlights of the day, in this week's audio blog. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article: https://www.thinkincircles.com/at-the-recruitment-agency-expo/ Book a call with Think...

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and example...

What does the landscape look like for women in recruitment? Julia Fras gives employers several ideas for how they can keep their female workforce in the industry for longer, in honour of International Women's Day. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article here.  Book a call with ThinkinCircles here.   Find out more about recruitment...

The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk. Nadia talk to me about why she decided to write her book, what she learned from Th...

More from  Marcus Davies Bateman Marcus gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium : https://liquidpalladium.com/ To connect with Marcus: https://www.linkedin.com/in/marcusdaviesbateman/ Learn more about James and ThinkinCircles: ht...

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive c...

Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week I'm my guest is Darrian Mikell, founder at Qualifi Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening. #MarketingRules Support for...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the last 12 months? #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect wi...

The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances. One method to keep you and your company at the forefront of the minds of your audiences is to build communities. Join me this week to discuss comm...

From starting a search for a potential candidate, writing the job advert to conducting the interview, what practical things do we need to consider? Join me this week is Adam Tobias co-founder at The Inventum Group. Adam walks us through the practical steps we need to take, to make our recruiting tactics D&I compliant. #MarketingRules Support for this podcast comes from Staffing Future For a fr...

More from Angela Cripps Angela gives us her top 3 tips for recruiters. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Angela: https://www.linkedin.com/in/angelacripps/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement? Joining James this week is performer, broadcaster, campaigner and D&I expert, Mik Scarlet. Mik dispels the myths around D&I as well as giving us his frank insights into what it's like to navigate the world of work as a disabled per...

Onboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job. This is now crucial in a hybrid working environment, with employees working from home and the office. So what does this hybrid onboarding model look like and how does a business roll this out? Joining me this week is An...

The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this is Wendy McDougall, founder and chief fish at Firefish Software Wendy takes us through how to make your recruitment business genuinely agile and share...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and create content that drives leads. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules T...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting? Joining me this week is Mike Rhodes, managing Director at WebSavvy. Mike and Websavvy are experts in online advertising and...

We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes. #MarketingRules Support for this podcast comes from Staffing Future For a fre...

The difference between being successful and feeling you could have done better is a mental battle we all have at some point. Joining me again is Billy Schwer, world championship boxer and now mental health and resilience business coach. Billy talks us through how he achieved a winning mindset and how we can translate that into our businesses. #MarketingRules Support for this podcast comes from Sta...

We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend. Joining me this week is Andy Kraut, head of partnerships at Grindr. Andy takes me through his own experiences and how Grindr are always able to appeal to their audience. #MarketingRules Support for this podcast comes f...

More from Jack Copeland Jack gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Jack: https://www.linkedin.com/in/jackacopeland/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/