The Marketing Rules Podcast

Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-founder of Staffing Future. #MarketingRules Support for this podcast comes from Staffing Future For a free...

As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current...

How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important? Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises in ERP (Enterprise resource planning) and using this to build long-lasting customer partnerships. #MarketingRules Support for this podcast comes from Staffing Future For a free...

More from Romilly Wakeling Romilly gives us her top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Romilly: https://www.linkedin.com/in/romillyvisionteaching/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

The past year has seen a fast track of technology usage; from tech to accommodate homeworking to cybersecurity but who have been the beneficiaries and what does the technology recruitment landscape look like over the next few years? Joining James this week is Melissa France, Director of Technology at Networkers, part of Gattaca Plc. Ironically we had some technical issues during the recording so a...

We've all thought about leaving our job and following our dreams. This wasn't the case for Hannah McKinnon, all Hannah wanted to do was to own and run a business. This business just happened to be in recruitment, but after some up and downs, Hannah decided to get out of recruitment and become an author, something she had never really dreamt about but it turns out she is very good at it. Hannah tal...

Join James this week is Romilly Wakeling,  Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingf...

More from James Lawton James gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with James: https://www.linkedin.com/in/jameslawton1981/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talking to a bot over a human? Join me to discuss this is Mike Seidle, co-founder of Work Here. Mike talks us through the value of a real conversation with a human instead of a bot...

More Fran Halsall! Fran gives us her top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Fran: https://www.linkedin.com/in/francescahalsall/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration. Talking to James week is James Lawton, Sales Director from TargetRecruit. James and James discuss what recruitment agencies need to do to prepare their business for AI. What to avoid and what is key to getting it right. #MarketingRules Support for this podcast co...

This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations. The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST) For more information go to: https://www.crowdcast.io/e/rmcong...

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Hopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume. Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion. Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I wi...

How many times have you been told that content is king and the key to inbound marketing? A lot probably, but where do you start? Joining me this week to discuss all things 'content marketing' is Jessica Ross. Jessica started her own marketing business in 2020 and has carved out a niche for herself as a content specialist. #MarketingRules Support for this podcast comes from Staffing Future For free...

How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you. Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruit...

Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate assessment business, the way assessments can help cultural fit, job retention and up skilling.  #Mar...

RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and Matt discuss what RevOps is and how you can implement it with your business. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit...

A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market. Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right coul...

More Gavin Megnauth! Gavin gives us his top 3 tips for recruiters. #MarketingRules To connect with Gavin: https://www.linkedin.com/in/gavinmegnauth/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Winston: https://www.linkedin.com/in/winston-...

If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyre. Dan is a larger than life character with a passion for sales and marketing so have a listen as Jam...

More Greg McManus! Greg gives us his top 3 tips for recruiters. #MarketingRules To connect with Greg: https://www.linkedin.com/in/greg-mcmanus-19263411/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to  grow every part of their business and how he sees the future of recruitment technology. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Gavin: https://www.l...

Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech we take for granted today. Dan guides us through these waves of marketing trends, what we need to be...