The Marketing Rules Podcast

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver eff...

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this po...

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life...

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist. Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book. #MarketingRules Support for this podcast comes from Shazamme ⁠https://www.shazamme.com/ ⁠ To connect with Samantha: ⁠ https://www.linkedin.com/in/sa...

Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back into work. Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit. #MarketingRules Support for this podcast comes from Liqu...

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding. Joining me this week is an employer branding expert and soon-to-be author, James Ellis. James helps define what exactly employer brand...

We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through how to build systems into your business from a macro and a micro level. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/...

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining me this week are Rick and Nicole the founders of Shazamme. Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn’t...

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples. #MarketingRules Support for this podcast comes from Liquid Pallad...

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Uhlir marketing consultant and business owner. Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquid...

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'. Enjoy! #MarketingRules Suppo...

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author. Ulli discusses how to define your brand position, what mistakes to avoid and to make bri...

The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it. The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong. Joining me this week is Jim Heininger from rebranding experts. Jim talks me through the reasons for rebranding...

One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training. Joining me this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site. Rob discusses the good, the bad and the ugly when picking a new database. #MarketingRules Support for this podcast come...

Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business adapt? Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business. #Marketin...

Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022. #MarketingRules Support for this podcast comes from Staffing Future...

Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process? Joining me this week is Josh Symons, Head of Customer Success at Hinterview. We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future...

Should I still be using calls to action to encourage engagement? Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE . Book a call with ThinkinCircles HERE . Find out more about recruitment marketin...

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey. #MarketingRules Support for this podcast comes from Staffing Future For a free revi...

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking me through everything we need to know about personal branding in Jason Frazell. Jason is a personal brand strategist and podcaster. #MarketingRules Support for this podcast comes from Staffing Future For a free r...

We don't have a crystal ball to predict the future but we can make some educated guesses. The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor. #Marke...

Why does my business need a social media strategy to grow? Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE . Book a call with ThinkinCircles HERE . Find out more about recruitment marketing HERE .

How can I improve my Instagram within minutes? Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE .  Book a call with ThinkinCircles HERE .  Find out more about recruitment marketing HERE .

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent. Matt and Mervyn join me to discuss their writing process and the themes of the new book. #MarketingRules Support f...

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity. #MarketingRules Support for this podcast comes from Staf...