The Marketing Remix

In today's marketing landscape, marketers rely on data and technology more than ever before. While marketing technology  allow us  to gather data, it also  provides the ability to  automate and optimize nearly every phase of the digital marketing lifecycle. Enter marketing optimization – the process by which a brand or organization improves their marketing efforts, and ultimately,  maximizes  thei...

Marketing is often confused with promotion, but really, it's about much more than that.  Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else. In that spirit, we present our  Meet the Marketer  series, where we discuss the careers and tactics of marketers behind i...

Under the right circumstances, i nfluencer marketing can be  an effective avenue for brands to interact  and connect  with their consumers. While a variety of components make for a successful influencer campaign strategy    – solid "brand alignment" between brands and influencers, authentic and meaningful engagement,  and so on  –    some marketers are now taking a more transactional approach to i...

Efficiency. Automation. Pricing. Since it started selling books in 1997, Amazon has used those same principles to enter and/or disrupt market after market. Now, they're hoping to do the same to the advertising industry. Despite competition from Facebook and Google, Amazon is ready to enter the programmatic space, aggressively expanding infrastructure and hoping brands will ultimately buy ad space...

Artificial intelligence (AI) and machine learning are redefining the technological landscape as we know it. From digital assistants to self-driving cars, what was once science fiction has now become reality. While technological advances are nothing new to marketers, AI now represents the next big shift for the marketing and advertising industry. In this episode, we'll break down AI and machine lea...

On the surface, enterprise SEO isn't all that different from your everyday SEO campaign. You need to create compelling content, earn quality links, perform keyword research, and integrate your campaign alongside complementary marketing channels. However, when it comes to SEO campaigns for larger, more complex organizations, things can get tricky. In this episode, we'll break down the differences b...

There's an art to effective paid media campaigns. That said, many CMOs find themselves asking the following question: Does it make more sense to have those artists on my payroll, as part of an in-house team — or should I outsource this tactic to an agency partner? In this episode, we break down the in-house vs. agency dilemma, it's near and long-term ramifications on the marketing industry and whe...

In today's marketing landscape, a website is essentially the hub of your brand. Ensuring site users have a positive experience with your website , and consequently your brand, is more important than ever before . However, building or redesigning an enterprise website can result in a considerable drain on time, money, and resources, making it imperative that an efficient plan be in place and all ca...

The arrival of General Da ta Protection Regulation, also known as GDPR , is expected to set a new standard for consumer rights regarding their data. While the regulation presents   a variety of implications for brands, whether it be   the systems and p rocesses required to comply, or the protection of user information and data , it will undoubtedly have a substantial impact on those running paid m...

Before executing any type of creative campaign, it's crucial that its foundational elements be outlined in the form of a well-thought-out creative brief. Essentially, a good creative brief does the heavy lifting, allowing your creative team to bring to life the message you want to communicate, and develop the most effective, captivating creative work possible.  So, what goes into a successful crea...

Here's an eye-opener, less than 2% of your Facebook followers are seeing your brand's organic posts. While social media once offered free, potentially limitless access to your audience, today's social landscape has quickly evolved into a pay-to-play environment. We'll look at the importance of social media and how both paid social and organic social play important and unique roles in your social m...

As voice search continues to expand, brands will be faced with a genuine obstacle that affects many areas of search engine optimization. How should brands (more so us, agencies) adapt and optimize their processes to accommodate the changes precipitated by voice search? The Marketing Remix interviews John Faris, VP of Cross-Channel Marketing and Ross Briggs, SEO Manager at Red Door Interactive to e...

We don't know who exactly coined the phrase, "garbage in, garbage out," also known as GIGO, but the term serves as a great metaphor for the relationship between data and marketing.   While every enterprise is drowning in data, marketers have a particularly herculean task in wrangling it. A marketer's function becomes even more complex as MarTech stack proliferation and fragmentation causes their d...

The brand-safety sto rm that raged throughout most of  2017 highlighted how little many advertisers know about their media investments.  While s ome of th is  is  due to   downright  shady behavior (i.e. display ad fraud, agency kickbacks, etc.) ,  the  core  issue  is  a lack of fundamental transparency between advertisers and their marketing partners .  La u ren Curtin ,  Business  M anager, and...

​ Over the past decade, nothing has been bigger than the use of granular data. That said, the problem with  data  is that it needs to be reliable and verifiable. The  latter  may be resolved by the arrival of blockchain technology.  Ron Hadler ,   S enio r Director  of  Marketing Technology , and Tyler Trent ,  Senior SEO Specialist at   Red Door Interactive  join  The Marketing Remix  to explain...

So, you're ready to add Amazon to your channel mix, but where do you start ? How do you sell on Amazon  and what are the most crucial elements to success on the platform? W e break down what a  brand  need s in order  to  start  selling on Amazon, from assessing their product selling strategy to on-page optimization and sponsored listings.  Heather Molina, Sr. Director of Paid and Earned Media, an...