The Marketing Remix

Most marketers are still experimenting with AI. Today's guest didn't experiment. She transformed an entire business school around it. Poets and quants called it the most consequential AI transformation in business education. So what does that actually mean operationally? And what happens when a CMO decides AI isn't a tool, but infrastructure? Today, we're joined by  Katya Papova , Chief Marketing...

Today we're taking a wide angled look at the state of higher education marketing, an industry under increasing pressure to drive enrollment, prove impact, and adapt to rapidly changing student expectations, all while navigating complex institutional realities. From how prospective students discover and evaluate schools, to how institutions balance brand, performance, and long-term growth, higher e...

What does it take to market a portfolio of premium spirits that spans legacy brands, celebrity partnerships, and global audiences? Today, we're joined by Susan Gibbons , head of marketing at  Infinium Spirits to talk about how she leads a complex brand ecosystem and what it really means to be consumer obsessed in a rapidly shifting category. Whether you're a senior marketer or aiming for the CMO s...

Marketing is often confused with promotion, but really it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and ultimately sells itself. In short, marketing is about insight above all else. In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of market...

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade episode series. Basis Technologies unifies planning, buying, optimization, and repo...

AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising "optimization," what actually delivers? And where does human strategy still matter most?  In this episode we'll tackle...

In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes without ever reaching your site.   This episode explores how content marketers must evolve: What do we create...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and , ultimately, sells itself. In short, marketing is about insight above all else .   In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of...

AI is transforming everything—including the way people search, and the way brands show up online. But with Google rolling out AI Overviews and AI Mode and user behavior evolving fast, marketers are asking: Are our SEO strategies still built for what's next?   In this episode of The AI Edit , we cut through the confusion around Generative Engine Optimization , Generative AI in Search Engines , and...

AI is everywhere, but how much of it is actually helping marketers do their jobs better?  In this first episode of The AI Edit , we're separating the signal from the noise to help you understand how AI is really impacting marketing in 2025.   To kick us off, I'm joined by two people who help shape where Red Door is going—and how we help Clients evolve: our VP of Data & Innovation , R on Hadler , a...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else.      In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics o...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well that your product or service fits them and , ultimately, sells itself. In short, marketing is about insight above all else.        In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and , ultimately, sells itself. In short, marketing is about insight above all else .       In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactic...

As market ers , we're always looking for solutions that empower our teams to deliver more and deliver faster. With the digital landscape evolving at lightning speed, the ability to quickly iterate and bring ideas to life is no longer a luxury — it's a necessity.     In this episode, we' re diving into low-code and no-code websites that are changing the digital game. We'll explore how these platfor...

The Marketing Remix breaks down the latest trends and tactics in brand marketing in just 20 minutes, so you have the tools and insights you need to better navigate the ever-changing industry .     Advertising influences our decisions and shapes our perceptions of the world around us. Thus, we must be aware of fair and inclusive advertising practices.   In this episode, we hear more from Nmadinob i...

In this episode, we chat with Cynthia Herrera, Chief Executive Officer at Sun Bum. Sun care essentials originally created for friends and family that evolved into a globally recognized brand. Today, Sun Bum maintains its essence of being a planet, animal and family-friendly, and simply good. Tune in to hear how Cynthia's experience in some of the biggest CPG companies like SC Johnson, Nestle, Pepp...

In this episode, we chat with Cynthia Neiman, Chief Marketing and Experience Officer at CHOC Children's Hospital of Orange County. Yes, she's both the CMO and CXO, a trend that's quickly catching on. Under the CMO plus role, Cynthia leads a 30 person metrics driven marketing, patient and family experience, and employee experience team. Tune in for a deep dive into her day-to-day, the challenges of...

In this episode, we chat with Jason Wells , Managing Director at C HARLY USA . If you are anywhere other than Mexico, y ou may not know the brand yet, but with the tagline LEAVE OUR MARK , the athletic apparel company is on a mission to do just that .. . here in the US. Charly is a household name in Mexico, having been in the footwear and apparel game for over 60 ye ars and, more recently, sponsor...

Did you hear the good news from Google? They're doing away with Universal Analytics soon. If you're wondering how in the world is that a positive , read on. The tech giant has launched an even more powerful platform. One that works across your top channels, delivers predictive insights via machine learning, drives better results — and prioritizes user privacy. It's called G oogle A nal ytics 4, an...

As a marketer, you know the importance of creating customized content on your website . But it sure takes a lot of time and effort . Here's a shortcut: Kentico 13 MVC. Equal parts powerful CMS and development framework, MVC delivers segmented content personalization, flexible page templates, and SEO improvements. P lus, i t's easy to support and scale. Hello, better ROI . In this episode, our own...

We all know what a great marketing campaign looks like. But for someone new to marketing, they may not know how those campaigns come together in the first place. As a  marketing intern you have a front-row seat to the entire process. A nd while a n i nternship provide s a staging ground for young talent to expand their skillsets and learn the ropes of marketing (buzzwords and acronyms included ) ,...

Some of the brightest careers in marketing start with a summer internship. And while sometimes an interns hip means learn ing , grow ing , and then mov ing on to an other opportunit y , other times , the stars align and a company is able to provide an intern with a full-time role that offers room for growth and a chance to propel their career to the next level .     Take a peek into Red Door 's co...

Nothing brings on the feeling of dread quite like hearing these five words: "We need a website redesign." It's usually a  long ,  expensive , and  stressful  process.  But, it doesn't have to be. Enter: GDD, aka Growth-Driven Design. With its marketer's mindset, this approach gives you a quick, agile website, based on data — not assumptions. In this episode, we'll explain how Red Door's own develo...

It's no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead.  In this episode, Reid explores   the  rise  of  artificial intelligence   ( AI ) ,   its impact on  c onsumer  c ontrol , and the  evolving  role of the market...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well, that your product  or service fits them and ultimately, sells itself.   In short, marketing is about insight above all else. In the spirit of those insights, we present our  Meet the Marketer  series, where we discuss the careers and tactics of...