The Marketing Remix

What's in your MarTech stack? If you're scratching your head, you're not alone. MarTech (aka Marketing Technology) is any tool marketers use to get work done. With more than 7,000+ out there, chances are, you're using one right now. And a stack is just fancy-talk for a "collection" of MarTech tools. In this episode, Ron  Hadler , Red Door's VP of Data & Innovation, will explain why MarTech (and da...

Like peanut butter and jelly, some things are just better together. S earch engine optimization (SEO)  and paid search  advertising  are no exception. Think about it:  SEO  i tself can be  virtually cost-free, yet the results can take some time. And, while paid search gets you immediate results, it's expensive. But together, you hit that sweet spot of better outcomes  and insights — for fewer doll...

When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here's the best part), you boost your bottom line. Bu t  how exactly do you better understand your audience? The answer  is simple:  f irst-party data . In this episode, we'll dive into the benefits of first-party data...

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade series. In this episode, we sit down with Per Sjofors, Founder of Atenga Insights –...

Would you ever ask someone to marry you on the first date? Probably not. Like most romantic relationships, a customer typically needs nurturing before they're ready to make a purchase – this is especially true when it comes to life's most important decisions – whether it be buying a car, home, or maybe even an engagement ring. For marketers, the process of lead nurturing means delivering relevant...

In this episode, we sit down with Jackson Jeyanayagam, Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company.  As a seasoned brand marketer, Jackson has held a variety of positions during his illustrious 20-year career. Like many marketers, Jackson's career started on the agency side, where he held a variety of roles and worked with brands such as Mi...

It's no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the concept of influencers, the difference between micro-influencers and macro-influencers, and how he thinks the landscape will...

In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA.  With a well-established passion for marketing, Ben holds both agency and in-house experience. After starting his career with Ford Motor Co.'s dedicated agency Team Detroit (formerly known as GTB), Ben spent several years at Leo Burne...

It's probably no surprise to hear that brand marketers love to sponsor events – last year, an estimated $24.2 billion was spent on event sponsorships in North America. On a global scale, that number grows to $65.8 billion in sponsorship spending. The benefits for brands are obvious: event sponsorships provide increased brand exposure and an opportunity to connect with new customers. But often time...

On January 1, 2020, Californians will ring in the 'new year' with the California Consumer Privacy Act (CCPA). The data privacy law is the latest in an alphabet soup of legislation – GDPR, anyone? – that governs the use of consumer data. But before the requirements go into effect, qualifying businesses need to make their data protection and user privacy policies compliant — or risk paying the high...

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of mark...

An effective digital marketing strategy is one that is always relevant, up-to-date, and ready to evolve with the pace of industry change. Your website (and its CMS) is no different. A Content Management System, or CMS, is a software-based platform that enables you to create and manage your website's design, content, code and so on. But like the content on your site, which requires regular updates...

"Listen before you speak." As individuals, we (should) understand the importance of listening and thoughtful communication. As marketers, we haven't always had the strategies or tools to do so, at least at scale. Enter social listening – which allows you to track, analyze, and respond to conversations about your brand and industry online, in real time. In this episode, we explore social listening,...

The marketing landscape is a busy and crowded place – so, standing out requires big thinking from both the agency and the client. But if agencies want to push their best ideas forward, then they must appreciate the environment in which their clients operate. This means taking into consideration not only the risks involved with those ideas, but the tools, content, data, and perspective required to...

In this episode, we sit down with David Kahan, Chief Executive Officer at Birkenstock Americas – a footwear brand dedicated to crafting quality products and improving the lifestyles of its customers, since 1774.  Much like any heritage brand, Birkenstock's popularity has come in waves – in the '60s, '70s, '90s and today, it is once again, acclaimed by outdoors enthusiasts, celebrities, models – an...

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and t he t ools at our disposal – look no further than Google Marketing Platform, Google's unified advertising and analytics platform, built for sma...

In our last episode, we talked about the arrival of the "voice-first" movement, covering the current landscape for voice technology and some of the immediate implications for marketers. In ​Part 2 of this series, ​we shift our focus to the future. In this episode, we'll discuss the future of voice technology, the impact of voice-commerce, ways to future-proof your website –  and finally, answer th...

Can you imagine a world without websites? How about life without a keyboard? While the arrival of voice technology hasn't reshaped our landscape to this extent (yet) – it is ​ ​here to stay. ​Currently, voice search ​makes ​up ​35% ​of ​all ​web ​searches; that number ​is ​expected ​to ​reach ​50% ​by ​2020. ​Are ​your ​users ​finding ​your ​website ​when ​they ​ask ​for ​your ​business ​by ​name?...

With choices ranging from beer, to wine, to liquor, and back again, consumers are afforded bottomless options when it comes to their purchase of alcoholic products. To help marketers better understand these shoppers, we present our  In the Buyer's Head  episode series, where we answer the question:  "Why do people shop where they shop?"  In this episode, we'll discuss where shoppers are buying bee...

From PPC and CRM to KPIs and CRO, marketers love their acronyms. But here's one acronym you might not be familiar with: WCAG , also known as Web Content Accessibility Guidelines . Like the name implies, WCAG is a step-by-step set of technical requirements allow your website accessible to everyone, including those with disabilities. In other words, if your brand has a website or an app, then the ru...

Who doesn't love the feel of a new pair of shoes? While footwear remains one of our most beloved retail purchases, few industries experience more frequent shifts in consumer behaviors, preferences, and demands. To help marketers better understand these shoppers, we present our In the Buyer's Head episode series, where we answer the question: "Why do people shop where they shop?"  In this episode,...

When you hear the word search, you probably think of Google. But what if we told you that Amazon has become the king of (product) searches? While consumers once relied on search engines (such as Google) for product info, price comparisons, and so on – more than 50% of consumers now find themselves heading directly to Amazon for all of the above. What's more, roughly 90% of product views on Amazon...

To compete in today's fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of creating a brand has evolved from logo design and ad placements to a much more complex endeavor. Within this new model, a company's true values replace...

Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO don't function in a silo, but instead should complement one another to build a robust, results-focused marketing strategy. In this episode, we'll discuss...

In marketing  today ,  the term  "content"  encompasses anything in any medium. So, what exactly is "content marketing"?  While,  content  presents itself in various forms , whether it be  product content, sales content, u ser-generated content and so on,   c ontent marketing  concerns itself with a strategic solution to a strategic problem  –  it's about delivering a consistent customer experienc...