The Marketing Rapport

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of Lettuce Entertain You. Jennifer shares insights into the company's marketing strategies, focusing on their loyalty program and customer engagement.  Jennifer highlights the company's journey in developing a custom app to engage younger customers. The app, a significant inv...

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Anat Baron, CEO of Stashwall. Anat, a futurist with a diverse background, shares her insights on the future of consumer trends and the role of AI in shaping it. She emphasizes the importance of authenticity and transparency in the era of savvy consumers.  Anat also discusses her upcoming keynote speech at the VIA Consumer I...

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies.  Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building...

In this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company.  Gruhler's Fjuri helps clients tap into big data in a more powerful way. The convers...

In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development.  Kelly delves into how improv can...

What's the future of broadcast TV? Can it compete with online options? In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times. The views, thoughts, and...

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair.  But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and...

The tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers.  In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech sp...

Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building. But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a...

Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers. But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople...

In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable. But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-inc...

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved. In this episode of The Marketing Rapport, we welcome Barry Padgett, the C...

If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability. Todd shares his teams' areas of...

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast. Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business...

Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations.  That's why the most reputable companies and those aspiring to become such pay a lot of attention to data gover...

Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data.  Therefore, the sooner organizations acknowledge the power of data, the sooner they...

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt. But how do you successfully service customers as a retargeting company? Ho...

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them. In this episode of Infutor’s Identity...

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience. But what will the future of CTV advertising look like? In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focus...

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends. But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success. In this e...

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends. But how can brands leverage retail media advertising to tap into user data and optimize their campaigns? In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Com...

The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them? Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concer...

With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play. But personalization goes beyond simply using your customer's name in an email or following up on their purchases. In this episode of the Identity Revolution podcast, Infut...

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all...

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing. But what do modern marketers use to...