The Marketing Rapport

It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety . Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketin...

Tim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg to move beyond demographics and understand real consumer behavior. He emphasizes the disadvantage of relying on assumptions and outdated models when trying t...

Consumers crave personalized experiences.  In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the University of Dayton , about the power of personalization in driving business growth and creating stronger customer relationships. Lissa shares real-world examples and insights from her extensive career, including work...

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble , Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of sta...

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions fro...

In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital and offline buyer interactions, particularly in industries like insurance and healthcare, where decision-making can be intricate. Gregg emphasizes how alignin...

On this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich to discuss Google’s change of course regarding third-party cookies.  Russ, Verisk Marketing Solution’s digital product and media ad tech subject matter expert, shares his take on how Google’s decision impacts marketers and the future of digital advertising. He believes companies that alre...

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry.  Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right messa...

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV).  Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV cha...

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establishing her own agency, emphasizing the importance of innovation in driving brand growth. She highlights her experience with iconic campaigns like Dove's...

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles.  Bill and Tim discuss the cha...

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Harmon Lyons, Chief Business Officer of Adelaide Metrics, to delve into the world of media quality measurement. Harmon shares his journey from roles at Microsoft, EA, and TransUnion to his current position at Adelaide. His career path offers unique insights into the evolving landscape of media advertising and measurement. ...

In this episode of The Marketing Rapport, host Tim Finnigan engages with Kieran Kennedy, Head of Marketplace at Snowflake . They discuss the importance of data democratization and how Snowflake's marketplace plays a pivotal role in facilitating seamless data sharing. Kieran emphasizes that data is most valuable when shared and integrated, contrasting it with wine that improves in isolation. H...

In this episode of Marketing Rapport, host Tim Finnigan welcomes Jon Watts, Managing Director at the Coalition for Innovative Media Measurement (CIMM) They dive into the evolving landscape of media measurement, discussing CIMM's strategic initiatives to enhance cross-platform TV measurement and advertising standards. Jon outlines CIMM's history, its role in shaping media innovation, and...

In this episode of Marketing Rapport, host Tim Finnigan welcomes Lisa Jillson, a seasoned marketing leader from Arity. Lisa shares her extensive experience, emphasizing the vital role of third-party data in developing effective marketing strategies. She articulates how integrating various data types can create a competitive edge, advocating for a balanced approach to data utilization. Throughout t...

In this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data.   Guests like Nola Solomon, Thom Gruhler, Ethan Jones, Andrew Criezis, and Kelly Barrett share their wisdom on leveraging data to enhance consumer...

In this episode of Marketing Rapport, host Tim Finnigan engages Alec Hanson of loanDepot in a rich dialogue on evolving marketing landscapes. They dive into Hanson's transition from sales to a marketing leadership role, emphasizing the synergy between these fields for effective brand communication.   Hanson shares insights on adapting to digital trends and the importance of maintaining authen...

In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital en...

To celebrate Women's History Month, The Marketing Rapport host Zora Senat sits down with Joan Woodward, Executive Vice President of Public Policy for Travelers and President of The Travelers Institute. They dive into the intricacies of navigating a successful career path in the fast-paced world of business and leadership. Joan shares her personal journey, revealing how strategic career moves...

In this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of identity resolution and data diversification. Shiv shares insights on navigating the complexities of current marketing environments, highlighting the importanc...

In this episode of The Marketing Rapport, host Tim Finnigan engages with Ethan Jones, a seasoned expert in insurance marketing. They delve into the evolution of the analytical mindset in marketing, emphasizing the importance of adaptability and technology. The conversation highlights the significant role of data-driven strategies in the insurance industry, particularly in navigating market challen...

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Larry Kim, CEO of Customers.ai and a notable figure in the marketing world. They dive into the diverse applications of AI and data in marketing campaigns, discussing the depth and potential that many companies have yet to fully realize. Larry emphasizes the importance of customization beyond the surface level, hinting at the unta...

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey.  Nola and Tim discuss...

In the latest episode of The Marketing Rapport, host Tim Finnigan sits down with Aarti Gupta, the esteemed head of insurance at Amazon Web Services (AWS). Aarti, known for her data-driven prowess, dives into the transformative power of AI in the workplace and its profound impact on industries, particularly insurance.  Aarti emphasizes the challenges faced by data-rich organizations, highlighting t...

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Melissa Hendricks, Chief Marketing Officer at Verisk. Melissa shares her insights on the challenges and opportunities in the marketing landscape, particularly in a post-Covid world.  Melissa emphasizes the importance of personalization, segmentation, and targeting in marketing. She discusses the balance between being data-d...