The Marketing Rapport

No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, it all starts with data. But consumers are more aware than ever of the value and power of their data. That's why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytic...

Providing excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience? First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels.  In this episode of Ide...

A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line? If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.'' In this episo...

Video marketing is a powerful tool. Viewers retain 95% of a video message , but only 10% of what they read.  But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than Andy Plesser, founder and CEO of Beet TV.  In this episode of Id...

You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology.  But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data...

The NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences. For example, while it m...

All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data. In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data c...

Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend. In Infutor’s latest episode of the Identity...

Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years? Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platform...

Early-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio. Eric Franchi is a Pa...

Collecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium . Omer and our host, Cory Davis, discuss the importance of data in today's business world with use cases including risk assessment, fraud prevention and lead scoring. As Omer explains, most companies work only wit...

The global market is becoming increasingly restricted and regulated. Walled gardens are dominating the web and consumer privacy is front and center in any discussion concerning the future of advertising. This level of complexity isn’t new to AdTech/MarTech, and some companies like Zeotap continue to thrive amongst the chaos and spin up innovative solutions that enable businesses to build on a nucl...

What does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to Heidi Bailey, VP, Futures & AI at The Integer Group , people still want to visit stores. Of course, there have been shifts in consumer behavior business owners should not neglect, but embrace.  In this Identity Revolution episode, our host Fred Pfeiffer and guest Heidi Bailey discuss h...

It's the end of the third-party cookie as we know it. Undoubtedly, Google is priming new strategies including the launch of FLoC (Federated Learning of Cohorts). But what is FLoC exactly, and how does it stack up to third-party cookies? Today's guest has some answers. Nick Jordan is the Founder of Narrative I/O, a data streaming platform that simplifies the buying and selling of informat...

Data is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role? Bill Michels, a GM at Trade Desk, introduces Unified ID 2.0, a "cookie sync" solution that helps different parties understand the identity of who's on their...

Data has become an integral part of businesses operated nowadays. Therefore, we shouldn't underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of much help. But is it enough? Kenon Chen from Clear Capital mentions the importance of incorporating big data, machine learning, analytics, and artifici...

How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd.  The native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way comm...

In this episode of Identity Revolution,  Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world.  The views, thoughts, and opinions exp...

Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us? As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few ye...

How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions.  Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The...

It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht. As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strateg...

It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions.  As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands." "AI is really just the newest and best...

On any given day, you can probably find Xavier Riley tinkering with the data. As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data. Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100...