The Marketing Podcast - Digital Marketing tips and insights

In this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SER...

As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e :             Loading time ( 2.5 secs = Good , 4 secs = Poor )         ...

FAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want to give it a second thought as a digital marketer. However, every time a new algorithm update pops up, a lot of these websites start optimising for it ,so the earlier you optimise the better your chances of ranking higher on SERP. In this episode I explain what an FAQ Sch...

If you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website. Incase of any question or professional enquiry send me...

Episode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will sh...

Coca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out over the years and how that has impacted its brand perception. In this episode I go through some of the campaigns that were carried out, outlining the marketing and branding strategy behind them and what we can emulate as marketers and entrepreneurs. For more information h...

In this episode  I update you on my progress on the 30-day fiverr challenge and also what I plan on doing with my Digital Ad Agency " SIFT ". As you all know I started an Ad agency in December of 2019 & I also updated you guys on how I got my first client and also the challenges I constantly face running a Business startup as a sole-proprietor. If you are still a student then this epis...

In this episode I talk about how  AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c Mentioned in the episode : Chatbot...

When it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-eff...

In episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health. On her website www.speakuptalkback.com , she has created a...

When it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website. For more info head on www.themarketingpodcast.live and subscribe to our weekly new...

Having an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spa...

If you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that re...

I recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes,...

You've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them...

Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving...

In order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for t...

Search Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses ar...

If you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainab...

The digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and organisations. Video content is expected to take over written content in terms of user engagement and percentage conversions , expect more video based ads on your social platforms...

UX & CX are both essential parts of a good marketing concept and strategy. More often than not, both terminologies get interchanged for their definitions and this is purely based on the similarities of the two. However, UX is part of CX and striking a balance on both has the effect of improving your brand equity and sales traction. A research that was done on the two showed that 86% of custome...

It's now 3 days since I started the 30 day Fiverr challenge with you guys and I have to say there isn't a lot to report on at the moment. In this Episode I simply explain the process of getting started on Fiverr and my experience so far and a few tips on what I have learnt about the platform. Subscribe to stay informed on every time I post content and stay tuned for more. Enjoy the episode...

I will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. S...

There are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know about me, what I offer and get them to pay. Ideally it means I suck at sales, which is true, however, I have had to learn that the hard way but the rewards of that are starting to...

21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the epi...