The Marketing Podcast - Digital Marketing tips and insights

In this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of copywriting with actionable tips and insights. Copywriting is similar to content writing in terms of content being written, however, copywriting is focused on evoking an action from the target persona through a call-to-action whereas content writing is mostly for informa...

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021. Subscribe to the weekly marketing digest on www.siftgroup.net B...

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online. SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campai...

The CAN-SPAM ACT is a regulatory provision on  email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers. As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaig...

In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from. SEO procedures varies from person to person based on their expertise level, the task at hand and doesn't necessarily follow one standard guideline rather plays out like...

Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are. If a user searches for Bakeries nearby, Google is able to use their location, check its library of bakeries and bakery websites indexed around that location and provide feedback to the user....

I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing  expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them. This episode is meant to share my experience and provide insightful information for the listener. Get a $20 Amazon Gift Card when you sign up for one...

In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign.  Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integra...

In this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finland for marketing and #12 all-time for marketing podcasts according to chartable. If you are thinking of starting a podcast or moving to a better host, you can start your own show or redirect your show to Buzzsprout using this link   and get a $20 Amazon Gift Card when yo...

Off-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influence their ranking as search engines like Google use this information to gauge the relevance of websites.  What is most important is that your website is getting high quality backlinks, meaning backlinks from authoritative and credible websites and not just any other les...

In this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not fully understand what SEO is or those who need clarity on the topic. This is a new format that will be on podcast where I recap what the previous episodes have been about and dive deeper into the topics giving much needed explanation and clarification with relevant exam...

Gray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is really defined as Gray hat SEO . The simple yet still unclear definition is the practice of technically legal SEO methods to rank higher on SERP but at the same time ethically dubious according to Google webmaster guidelines. In this episode I explain what Gray hat SE...

Starting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it. Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importan...

This week on Marketing :  UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television.  inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that...

In this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in terms of search ranking on Google & Organic traffic. This number might sound huge to some website owners or maybe even too little to website owners with authoritative domains. The lesson here is for you to understand that you can rank organically higher on search en...

In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy.  Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business.  In the second part of session I talk about t...

In this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corporation or as a freelancer/self-employed. The purpose of this episode is to give you a better understanding of what we do as digital marketers and what you can expect to do in your career as a digital marketer. Remember to head on to www.themarketingpodcast.live for more in...

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance.  Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective  ( 05...

3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any tips that I find useful while using the platform. 30 days turned into 60 days and then 90 days and rightfully so based on my learning curve, Fiverr algorithm and other factors. In this episode I talk about the experience and tips that I believe can be useful to you who...

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to d...

In this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generate tons of traffic to your website and in a very short span of time, it can easily damage your overall SERP quality as this goes against Google's Guidelines. You will get to know the types of Black Hat SEO and maybe you are already committing these offences without kn...

In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ? CNBC reported a...

In this episode we are joined by Xenia Muntean , CEO, Planable , who shares with us her story  cofounding Planable and some of the innovations she and her team have been able to introduce in the Marketing industry. Planable is a content review and marketing collaboration platform used by over 5000 teams. Xenia Muntean has been recognised by Forbes 30 under 30 in Media & Marketing and has gone...

In this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 as a follow up of Crush it ! which had come out years earlier. The book features real life stories of entrepreneurs who used Crush it ! as a catapult to their career and their advice to readers. Reading such books should always be a source of inspiration, less fluff...

In this episode I go through four ways you can use to become omnichannel and create more content.  Creating content can become tedious especially if you don't have a team behind you. However, there are tips and tricks you can use to stay ahead of your game without necessarily spamming your audience . Do you have any question ? send me an email to augustine@siftgroup.net or tweet me @augustinek...