The Marketing Podcast - Digital Marketing tips and insights

Choosing between the type of content you should produce can become an overwhelming task, especially with the vast types of content that are available to us as of 2021. In episode 127, I explain the pros and cons of Podcasting and Blogging as content creation formats. Blogging has been with us much longer than podcasts and this is quite clear with the Blog per person ratio compared to Podcast per p...

Starting your podcast in 2021 ? Here are a few things you should know before getting your podcast started ! Visit www.themarketingpodcast.live for more information and subscribe to the newsletter Build your podcast website with Podpage in under 5 minutes. Support the show on getting new podcasting equipments on our Gofundme. You can find me on social media @kiamaugustine Rate, Review & Subscri...

A happy start into 2021 from The Marketing Podcast (TMP) and a big thank you for being part of the podcast in 2020 . You might notice a few changes with the podcast as the year unfolds and this is because I have been working behind the scenes while I was away on holiday. TMP Website One of the new features on the podcast is our newly revamped website www.themarketingpodcast.live . You might alread...

Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely have  massive repercussion for marketers and advertisers. Google announced the release of Privacy Sandbox that will help aid marketers and advertisers to continue targeting and...

2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations.  It is safe to say that marketers will have to change and adopt to new ways of outreach and retaining the customer base. One of the most discussed topic was on a consumer-centric approach in marketing campaigns as of 2021, invo...

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an average of 10.5 listening hours per week.  This is according to a survey done by Results Media, Edison Research and Podcast One. Facebook is facing over 40 Antitrust lawsuits as th...

Up until this episode, I have been privileged to have interviewed various executives on the podcast from different fields and learn a lot from their knowledge, experience, wisdom and personality. A lot of valuable information is sometimes discussed off-mic where the episode is yet to be recorded or has already be recorded. In this episode I share some of the values and principles I have learnt fro...

Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates several times a year. Most of its search updates are usually very minimal in terms of the impact they have on your website and hence most times in the year you might not notice...

In this episode we are joined by Maya Grossman, a professional with a strong presence in the marketing scene. Maya has worked in the following organisations : Maya Grossman -  Strategic Advisor, Marketing, Product Marketing - Self-employed Google - Strategic Advisor, Marketing, Product Marketing - 1 yr 3 mos Colu -  VP Marketing - 1 yrs 9mos Microsoft Accelerators - Head of Global Product Marketin...

In this episode I explain situations where the inbound methodology and outbound methodology can be best implemented into a marketing campaign. There is no good or bad method when it comes to inbound vs outbound, however, there good and bad tactics when we talk about their implementation. How, when and for how long are questions a business should ask itself when choosing between inbound and outboun...

Outbound Marketing and Inbound Marketing are very different from each other in terms of the methodologies used. However, both have more or less the same end goal and that is to turn prospects into paying clients ( Conversion) In this episode I explain the main differences between Inbound and Outbound and why even though one outreach tactic might have a slight advantage over the other, both are sti...

In this episode I do review of my experience on the Hubspot Academy, what I was able to learn while doing my Inbound Marketing Certification and also whether or not I would recommend it to other marketers. Hubspot Academy is free of charge and offers various courses and certifications that can be achieved once an exam has been passed by the candidate. Hubspot is, however, in no way affiliated or s...

Inbound marketing, quite different from outbound reach, is a marketing methodology where buyer personas are defined and identified by the different departments of an organisation, business e.t.c. and attracted towards the organisation/business e.t.c. instead of businesses reaching out directly to potential customers. The opposite of Inbound, which is outbound is for example running paid Ads on Rad...

In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern  ,a team of native English content writing and software development services that help businesses sell better and grow faster. Raj Goodman has founded several companies and managed to grow one of his startups to acquisition. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been nam...

In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to improve my expertise in the industry. The Marketing Podcast - Digital Marketing Tips & Insights has been a journal for my progress in the industry up until now  where I run my...

Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer initiates rapport with their readers in the first stage, allowing them to know about themselves, their business, organisation or mission. Once presence and rapport have been initiated, the writer engages their audience in a sequence of storytelling filled with suspense, cu...

Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-through-rates and conversion rates for your products or services. It's based upon the art of effective storytelling through an email whilst centering the attention towards a certain product or service that you are selling. Using Seinfeld emails can be beneficial,however,...

In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technology, their marketing campaigns, social media presence and if possible their numbers. Some of the tools I have mentioned in the episode include BuiltWith , SEMrush , Facebo...

For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 episodes on his main show and a good number of episodes on his other shows. Hernan shares some of the hacks he has used to grow his podcast, audience and ultimately his business. For more information head on to www.siasfirst.com    to connect with Hernan or social media @bus...

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if you don't use tested data properly and inform Facebook what you really want from your Ad. Did you find the episode informative ? Leave us a review or rating to show your su...

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same landing page with the aim of finding out which versions performs better. A/B testing on the other hand, only one or two elements on a landing page are altered in the process. Thi...

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us  play on the same field as top notch agencies and companies. In this episode I share some of the split testing tools that if not free are quite affordable together with quick hack at the end to help you save money on marketing tools. Subscribe to the weekly marketing digest www.s...

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered. This can simply be giving your audience, website visitors e.t.c two different versions of the same landing page and observing the performance of the landing pages in terms of...

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting. You are frustrated that you might lose your audience and that they might not be able to tak...

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content. Copywriting as explained in the previous episode is very different from content writing with the latter used for information purposes if not ranking purposes. Content can however be repurposed into creative cop...