The Marketing Podcast - Digital Marketing tips and insights

In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Ma...

In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why. I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google o...

After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Let's talk about some of the lessons I have learnt after recording  150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the...

In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a  regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process ! Connect with me ! Clubhouse @augustinekiama Join TMP exc...

Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines.  In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons. Connect with me ! Clubhouse @augustinekiama...

Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now. In this episode I discuss what Substack is and who its best suited for. Paid content is not always premium c...

In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while. In this sit-down, we had a back and forth conversation on how he can tap into a very unique podcasting niche and grow his...

Let's discuss whether you really need that marketing degree to get started. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout...

Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely an experiment to unveil the benefits of audio transcription and repurposing and the results are mentioned in the episode. Connect with me ! Clubhouse @augustinekiama Join TMP e...

In episode 143, I mention some of the tools I use to do Search Engine Optimization in 2021 for my client's websites and podcast. A good SEO requires proper tools and know-how and sometimes these tools can be quite expensive. In this episode I mention some of the SEO tools you can use based on your SEO needs and budget, whether as a freelancer, Agency etc, there is something for everyone. Links...

Using User Generated Content is a very effective strategy to integrate into  your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and services. Think of it like Word of Mouth Marketing. In this episode I explain what UGC is and how businesses integrate the strategy effectively into their marketing campaign...

Today’s Podcast Episode is going to be a sort of Challenge for TMP listeners. I’m going to break down a step by step process that you can follow to build your email list. The Challenge is getting 100 people on your mailing list within 30 days with a few simple steps. *Why do you need a mailing list?* 1. The open rate and click-through-rate on emails is decently high. 2. You can interact with your...

I've been on Clubhouse for some days now & I have to admit, I really like the concept of the App and how people are able to leverage on the networking capabilities of it. However, with all the hype around Clubhouse, is it just a fad or is the App still underrated ? Clubhouse @augustinekiama Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You c...

It's TMP Friday once again & that means another episode on the Podcasting 101 series. To pick up where we left off in the last episode on this series, in episode 139 I talk about some insightful information I got from attending a podcasting webinar this week in terms of growing your audience and podcast in general. Let me know what your podcast is about . Subscribe to the TMP newsletter an...

Does Google really ignore Black Hat SEO ? Let's talk about it ! Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links...

Facebook Ads  provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few clicks of a button to launch your first campaign, it's not that simple to get the results you want. In this episode I explain some of the mistakes a lot of marketers includi...

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes. Essentially this means that once the policies take place in early 2021, Advertisers...

Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also cloning it's own version of Clubhouse called Spaces, what implications do these innovations have on the Podcasting Space ? Clubhouse @augustinekiama Build your podcast website w...

Subscribe to the TMP newsletter and learn with hundreds of other listeners every single week on www.themarketingpodcast.live Rodecaster Pro After 134 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a...

Crafting an email list and having your audience opt-in to receive newsletters from you is a hassle  on its own. Sustaining your email list over a long period of time is also of equal importance as creating one. In episode 133 I mention ways in which you can create captivating newsletters that your readers will want to read every single time and sprout engagement. Subscribe to the TMP newsletter an...

Thinking outside the box and iterating on fresh ideas can make or break a marketing campaign or brand. However, having well thought-out ideas can easily differentiate your business marketing efforts from those of your competitors. In this episode I mention 3 outside the box marketing tactics that I have seen work well for a couple of organisations and businesses that you can apply in 2021. Subscri...

Newsletter Marketing is essentially a strong form of marketing campaign that has performed considerably well over the years. On average, emails get around 10% click through rate if not more, which is a good statistic to work with. After building an email list, how then can you monetise your list if that's your end goal ? In episode 131 I explain creative monetisation ideas that you can impleme...

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using different Call-To-Actions on the same Ad e.t.c. Not only that, Cost-per-Click is also lower which essentially saves your Ad budget e.t.c. Support the show by rating and subscribing...

Podcasting similar to traditional radio allows the options of having guests on the show, in fact majority of podcasters and podcast listeners prefer guest podcasts simply because each and every episode is different from the other as different people share different experiences and have different personalities. However, this does not mean that if you prefer being solo-podcaster that you should nece...

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience. Content repurposing is simply crafting a single piece of content format into various formats that can be shared on various platforms to serve a wider category of audiences. Think of it thi...