Augustine Kiama

The Marketing Podcast - Digital Marketing tips and insights

Business EN ↓ 267 episodes

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals. Join me as I document my process and also interview the best of marketing professionals in the industry.

Author

Augustine Kiama

Episodes

EP 179 : 5 tools that will increase your organic traffic 24.03.2021 7:33

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post con...

EP 178 : What are Canonical URLs and how to avoid duplicate content issues 23.03.2021 12:46

Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals. A simple solution could be the application of Noindex Tags to pages you don't want to be indexed, however, issues with duplicate content vary and should be handled differe...

EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing 22.03.2021 11:47

Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing. Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marke...

EP 176 : Understanding the Flywheel Methodology | Inbound Marketing 19.03.2021 8:52

Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology. The flywheel methodology focuses more on providing a proper user experience, retaining customers and promoting based on word on m...

EP 175 : How Sitemaps affect your SEO 17.03.2021 7:58

Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ? *** Get your free Site Audit by sending me the domain of yo...

EP 174 : Understanding Site Audits | SEO 16.03.2021 11:14

Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for. *** Get your free Site Audit by sending me the domain of your website & Marketing Budget to augus...

EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO 15.03.2021 9:55

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP. In this episode I explain also the...

EP 172 : How "Process Over Outcome" changed my perspective 12.03.2021 25:29

EP 171 : How to boost your Page Speed | Core Web vitals 11.03.2021 5:28

Google has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites and don't know how to improve our page speed. One second delay can be an issue for your site ranking however minimal it might seem. In this episode I explain 3 ways on how...

EP 170 : Is SSL a Ranking Factor on Google SERP ? 10.03.2021 5:18

Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and how to get encrypted for free. CONNECT WITH US : Instagram : @Jacquesonda @Kiamaaugustine @BacktoBusinessPod Agency :...

EP 169 : Creative Ways to Network in 2021 09.03.2021 16:23

Networking can become quite a hassle, especially when you don't have much value to offer. However, networking is necessary to foster collaboration, growth and progression. If the first sentence sounds like a problem you might be facing then this episode is specifically for you ! CONNECT WITH US : Instagram : @Jacquesonda @Kiamaaugustine ...

EP 167 : Scaling your Business with Audio Content | Podcasting 101 05.03.2021 14:09

Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ? In episode 167 I explain insights and tips on why and how you can use your Podcast to scale your business. Connect with me ! Agency Savadigital.io Club...

EP 166 : Should you run SEM and SEO campaigns at the same time ? 04.03.2021 9:02

First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business. Connect with me ! Agency Savadigital.io Clubho...

EP 165 : When should you do a 301 vs 302 redirect ? 03.03.2021 9:06

What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them . Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more abo...

EP 164 : Is Wordpress better than other CMS ? 02.03.2021 9:11

What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about M...

EP 163 : What is Podfest ? | Podcasting 101 26.02.2021 8:57

Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode. The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, rea...

EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing 25.02.2021 5:25

Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Dis...

EP 161 : Podcast Growth Hacking with SEO | Podcasting 101 24.02.2021 19:02

I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same. Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights. Connect with Just For The Flow Podcast by Mose...

EP 160 : What are Breadcrumbs & How they impact your Site's ranking 23.02.2021 6:30

Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs as a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for rank...

EP 159 : How to do a quick Site Audit | SEO 22.02.2021 8:59

EP 158 : Google SEO best practices | On-Page SEO 19.02.2021 8:50

In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodca...

EP 157 : What does Robot.TXT file do ? 18.02.2021 5:41

Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ? Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website. Enjoy the episode ! Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Mar...

EP 156 : SEO Checklist for 2021 17.02.2021 20:11

How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website. Links mentioned : Ahrefs Ubersuggest SEMRush Builtwith Google Analytics Google Search Console Moz SEO SEObility Yoast Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp....

EP 154 : What to do when your organic traffic declines 15.02.2021 9:41

Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website. In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn&...

EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast 13.02.2021 18:42

Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals. Also, I'm currently working on co-hosti...