The Marketing Podcast - Digital Marketing tips and insights

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Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : info@savadigital.io

Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : info@savadigital.io Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Slow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update. The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll...

200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a...

How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years. Connect with me ! Clubhouse @augustinekiama Email : Info@savadigital.io Business Inquiries : Clientrelation@savadigital.io  Join TMP exclusiv...

John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals. Core Web Vitals are simply your Page Speed Insights and include : Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good ) First...

Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your...

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely. Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc 5 Different Smart Biddin...

What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before . Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpod...

User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the design of your website or landing page is important. In this episode I explain how Web Design affects your Bottom line and what you should be keen on when designing your webs...

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon.  One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience. Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app. Connect with me ! Clubhouse @augustinekia...

Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workflow and create more time to focus on the important part of your podcast which is the content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercas...

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post con...

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post con...

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post con...

Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major role in the ranking factor of your Podcast on search engines. It might  feel quite unnecessary to write show notes because the impact it has on the performance of the podcast mig...

Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated  especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing page on Google Page 1 in a step by step process. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter an...

Should you boost your Ads on Facebook & Instagram or  are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs running your Ad campaigns on the Facebook Ads manager. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newslett...

Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to receive money from their listeners and  Clubhouse stated they will not take a percentage cut as of now, allowing creators to receive 100% of the money sent to them. Linkedin &...

Getting 8000 monthly  organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media...

Content Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social medi...

Artificial Intelligence is here ! Whether we like it or not, that's not the question.  With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Marketers to iterate quickly as part of Darwin's theory of evolution. In this episode I explain the differences between GPT-3 and Marketmuse from a content creation perspe...

Voice Search is growing ! Search Engines like Google have incorporated voice search as part of their search algorithm in an attempt to improve user experience.  A survey done in 2017, where 39 experts were interviewed sharing their SEO trends prediction, Voice search came up as 3rd following Optimisation for mobile and Quality Content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive...

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post con...