The Marketing Podcast - Digital Marketing tips and insights

One problem a lot of us marketing professionals face is the fact of not knowing where to start from in our marketing career. There is simply a lot to learn in Marketing and being an expert at everything seems rather confusing if not impossible. I have had the same problem as I am at the entry level of my marketing career and I got the privilege of getting a response from Eric Siu on this question....

In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and t...

I received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the lon...

Hey Marketing Podcast Listeners, Here is a list of growth tools discussed in Episode 49 ; 1. Ubersuggest   2. Google Analytics   3. Hello Bar   4. Mail Chimp   5. Ahrefs  Subscribe to our newsletter on www.themarketingpodcast.live to get informed on content we put out. You can find us on social media @Kiama_junior, @siftgroupx Enjoy the Episode.

Off-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other  website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors.  Google introduced a software called Penguin in 2012 that basically craw...

Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing  deals essentially with the communication between the product...

Episode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either through online ads or newsletter marketing and what these numbers mean for your business and Marketing Campaign. We also introduce our Sport Podcast Talk Football KE in this epis...

We discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. Our aim is to build a german speaking audience and community as well as share information between both of our audience group.  Find us on social @siftgroupX, @Kiama_junior  Sup...

Looking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode. Send in your questions to augustine@siftgroup.net  Follow...

If you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer'...

Marketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry out a marketing campaign & improve overall Brand Equity for your business & software ? Listen in ! Send in your questions to augustine@siftgroup.net...

Entrepreneurship is a calling for some of us, however, the path to succeeding is not necessarily rosy & sweet & that's where tenacity & passion kicks in. In this episode I share some of the challenges and hurdles I have faced as an entrepreneur & what you can prepare for before deciding to become the so called solopreneur. Send in your questions to augustine@siftgroup.net Becom...

This Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions fr...

The SIFT Podcast is all about sharing information, engaging, learning & growing as a community. In this episode I share my experience & lessons I learnt working in a family business at a young age & the mindset shift & perspective it gave me, laying the foundations for me to do certain things later on.  Send in your questions, suggestions & inquiries to augustine@siftgroup.net...

Lean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving efficiency on Marketing Campaigns, implementing what works & disregarding what doesn't.  Enjoy the Episode ! Send in your questions & business inqu...

This is Marketing by Seth Godin is a book I recently bought & read as part of my Personal  growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content. I really like the perspe...

Traditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ? My thoughts on that are explained in the Episode. Send us your questions to augustine@siftgroup.net. Social Media @Kiama_junior & @SIFTGroupX.  Visit our web...

Does your business understand the various touch points their prospective consumers get in contact with before converting ? In this episode I dive deep into ways a business can optimize their online presence, improving the overall consumer experience & leading to lower bounce rates on their websites. Send us your questions to augustine@siftgroup.net Social Media @kiama_junior & @SIFTGroupX....

Brand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention.  Send us your questions to august...

We talk about working on ourselves, our dreams, our personal goals but never get started because of FEAR. Fear of what the society thinks. fear of failure, fear of rejection. These feelings and emotions are very human, however, learning to control them will propel our true identity & support our vision. Send your questions to augustine@siftgroup.net. Follow us on social @kiama_junior & @si...

SEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number of organic traffic to your website & also solidify your online presence. Google uses this to rank websites on their search results & for 2020 there are certain market trends to look out for as mentioned in the episode.  Send us your questions to augustine@siftgr...

In this EP we talk about psychology when it comes to business & investing. We give the examples of the housing market collapse in the USA & the recent Bitcoin bubble bust. For more info send me an email to augustine@siftgroup.net. Social Media @Kiama_junior & @siftgroupx. Enjoy the Episode

Building a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain products or services. This has a lot to do with our cognitive thinking and what we perceive to be just & fair depending on the environmental setting. Let's dig deep & s...

2020 is finally here & SIFT is excited to have the family back with us as we continue to give value and grow as a family #Siftizens. What better way to kick off the new year than a podcast episode to get to know the voice behind the podcast. More valuable episodes are on the way this year so make sure to subscribe, like, comment and leave a review on our podcast channel. If you have any questi...

Cognitive Marketing has gained a lot of attention and application in the world. In this episode we define what cognitive marketing entails together with Point of sale Marketing or POS Marketing. Like, subscribe and share ! Contact : Email augustine@siftgroup.net Instagram @Kiama_junior & SIFTGroupX Website www.siftgroup.net