The Marketing Millennials

How did diamonds become a girl’s best friend?  In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.  Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and...

Is AI a marketer’s best friend or worst foe?  Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?  Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to...

Hello there. Looking for a meme that hits the right spot? Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme?  Tune in for that and more! Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for...

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?   Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.  He shares the liberating effects of embracing imperfection in advertising and how i...

We’re rehashing this oldie cause it’s a goodie. Quit using so many words. Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.   Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no...

Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy. Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing.  Then, Adam drops som...

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?  Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth. She and Daniel chat about the importance of identifying and mapping out the ideal custo...

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan. Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move c...

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.   With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.   She and Daniel sit down to chat about her unconventional path to marketing, why you should always...

In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.    Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the languag...

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.   She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery langua...

What does a firm believer in branding and social usefulness think about enhancing the customer experience?    In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.    John breaks down his insights into the increasing levels o...

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CE...

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?    By getting scrappy.   Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your...

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.    Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.   Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d d...

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.   Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rate...

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?   This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and ho...

We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.    He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.    Plus, find out why Mike has the need for speed when it comes to marketing.    Follow Mike:  LinkedIn: https://www.linked...

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!   Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.   He and Daniel also chat about the impor...

How much time do creatives actually spend creating?   Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.   She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best...

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.    Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketin...

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.    Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session.   Follow Tara:   LinkedIn: https://www.linkedin.com/in/taraarobertson/   Keep up to date with t...

Why should you be creating content for the right reasons?   Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.    Cassie discusses how authenticity and staying true to a creator’s vision are the key t...

How can you use organic social to fuel your paid advertising?   Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.   She and Daniel dive in-depth in...

How do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need. Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges. Daniel and Richard discuss how generalizations make customers feel unsure a...