The Marketing Millennials

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app.  Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel. Follow Daniel: Twitter: https:...

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter? Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.  He and Daniel also unravel the secrets...

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.  He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are...

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation.  Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is...

How does one of the world’s most influential companies think about marketing?  HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how...

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why?  Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The...

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content.  Why should you think of content as a product? And why is it important to invest in the content you produce?  For that and more advice, tune in.   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedi...

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.   Her personal motto? Create hype, demand, and legacy.  Charlotte opens up to Daniel about her unique take on marketing, inclu...

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray.  It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a s...

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?  Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.  Plus, w...

Should you be concerned if your content doesn’t appeal to everyone?   According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.  David also unveils his three biggest tips for scaling...

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless. Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talki...

What insights could a college dropout turned growth marketer have to give about marketing?   Turns out, quite a lot.  Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme?  If you want to build an actual connection with a loyal base of customers, then...

What’s the secret sauce to scaling and growing companies?  According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns. Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and...

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.  Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy...

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.   From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitt...

On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising.  What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs al...

How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course! Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics.  Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals...

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?   Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to m...

Dying to understand how to effortlessly increase your sales and conversion rates?  Then this episode’s for you.   Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy you...

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.  As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives cultur...

How does a strategic marketing advisor think about building a social media audience?   Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.  From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience grow...

In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers.  Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one?  For the answers to these questions a...

What’s the best way to build your email list without the help of paid advertising?  Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.  She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a ne...

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related.  What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience?  Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boos...