The Marketing Millennials

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively. Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing. Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the righ...

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business. Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement. Plus the panel takes questions from the audience. And than...

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently. Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies. Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points thr...

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point. Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs. Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right...

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has...

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari. Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product. Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a...

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands. You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity. Plus you’ll hear why Mark believes all marketers should understand and leverage psyc...

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.  In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can creat...

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?  Find out what KT McBratney knows in this episode from the archives. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get...

When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. This is one from the archives. Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective s...

This episode from the archives is gold. Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.  He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Sp...

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content...

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more. Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies. Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why n...

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves. And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast. Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why with...

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari.  Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast. Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage -...

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work? Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation. Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young m...

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer. Get to know Kaylee better in this quick-fire question and answer session. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/danie...

How do you define demand generation? Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies. Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for b...

How should marketers use AI? Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles. Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an intro...

Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology. Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades. Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifeti...

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen. Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce.  Daniel and Sara talk strategy, leadership, and how to grow ops superstars. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramcnamara/ Twitter: https://...

How are you thinking about SEO and accessibility? Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker. Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense...

Want to improve your marketing successes? Get to know why people buy your products. In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy.  Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker. Join Daniel an...

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen. Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming. Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts w...

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables. Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast. Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your custom...