The Marketing Millennials

To: You@gmail.com From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽   Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee that if you put them into action now, you’ll h...

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?  Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain or...

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?  Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.  Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channe...

If he’s wearing boat shoes to a yacht party… à la poubelle.  If he’s making marketing videos without a sense of humor… à la poubelle.  Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?  Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s r...

Why isn’t there a webinar about how to market a better webinar?  Seems like a missed opportunity, no?  Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking t...

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?   Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out...

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to...

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.  This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.  Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making,...

What’s got Karen caught in a Target tizzy of absolute madness?  Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketin...

Do you need a fractional chief marketing officer?  But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.  How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical minds...

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.  Learn why webinars are one of the best forms of c...

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about?  Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant...

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with t...

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?  Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influenc...

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.  That’s right. DEAD.  Is the movie trying to kill you in some sick real-life “Saw” game?  Well, good/news bad news, horro...

Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design. We break down the importance of understanding various digital advertising platforms before...

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?  Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity? Learn how to monetize social media...

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.  Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and market...

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle.  Who is he? Why, the most interesting man in the world, of course.  But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in th...

Marketing isn’t just for customers.  Find out the best ways to hype up your company from within.  In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your bra...

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey.  And later, Vib...

Aye!  Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er. How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world?  Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has k...

What does it take to become a successful fashion brand in today's market?   According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and b...

Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition? Meet Geo Lefevre, a 26-year-old writer w...

Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.  We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.  Do your launches lack origin...