The Marketing Millennials

 How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is criti...

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in...

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unc...

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand.  In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appea...

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old...

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campai...

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new...

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets...

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-...

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive c...

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips.  Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s...

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expendi...

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you to s...

To: You From: MarketingMIllenials@gmail.com Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…   Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can imple...

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got...

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets. Is their strategy sane or just batsh*t in...

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped...

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines.  In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?  Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what th...

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conqu...

It seems like anyone and their mom can be an online voice of authority these days.  How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.  Don’t j...

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.  The tech event guru breaks do...

🤔 To open with an emoji or not to open with an emoji… that is the question.  Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?  You won’t want to miss these su...

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.  How can you create a kickass social media strategy? And what are th...

Unlock the power of creators for your B2B brand.  Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.  How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborati...

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere...