The Marketing Millennials

There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard.  Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above parag...

Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth. In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doin...

As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower?  Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats wit...

What does a former Twitter insider believe about the future of capturing the short-form attention span? Sorry. What was that first sentence? I was writing this on my mobile.  When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power.  Today we’re learning from Ted Harrison, former Head...

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distrib...

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years.  How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting w...

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making.  Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has le...

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story.  Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated healt...

Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal?  Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach. Can more conversational forms improve customer e...

Creative is great, but… If it doesn’t drive performance, what are you doing?  Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently...

Are you looking for strategies to improve your brand's storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.  Eric also shares his journey into mar...

Influencer marketing is all about one thing: relationships.  If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips...

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around?  Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand.  Learn how Pr...

You can’t think of eyewear now without the brand Warby Parker coming to mind.    But it wasn’t always that way.    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?   Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal va...

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent produc...

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?  Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to cre...

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it?  Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and...

People’s perspective on what great customer service looks like is shifting. So how can you keep up?  In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention.  Tune in to find out wh...

Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to...

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.  How?  By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, c...

Looking for some quick and dirty marketing hacks to boost your marketing A-game?   Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on.  From getting creative with your SEO plan to getting down in the weeds with customer research,...

How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.  Plus, Amelia also shares her best...

What separates the Mad Men from the boys?  Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.  From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s gen...

If it ain’t broke, don’t fix it.  But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.  In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail...

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective...