The Marketing Millennials

Think influencer marketing is dying? Think again—it’s just getting started.  There are huge benefits to involving influencers with your brands: they can be a trusted voice. And as our guest Brittany Garth-Freeman mentions, customers are more likely to trust influencers than companies themselves. How can you properly vet someone to work with you? Does their audience align with your ICP? Plus, we’re...

Starting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start? We’ve got marketer and brand expert Arielle Spiegel to answer all of it.  The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the...

2024 is wrapping up and our resident psychics—I mean marketers—give us their 2025 predictions.  Daniel’s take? Edutainment is through the ROOF next year. And we’re gonna see a whole lot of it on LinkedIn.  Jay predicts podcasting is still on the rise, especially in niche media. With 51% of adults listening to podcasts, there are still more people to capture and 2025 is the year to do it.  Plus, is...

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.  Empathy and putting yourself in your customers’ shoes? That’s the key.  Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. H...

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?  Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have? Plus, we talk about marketing...

What are both B2B and B2C companies realizing?  Even though many people are getting back together in-person, it’s still important to build community through online events.  This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whet...

Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on.  Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients who engage with you the most, you gotta make sure your signature is optimized. It’s a...

We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine.  But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when...

Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground.  It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other.  Plus, Ellen talks about quick turnarounds—and every company is different. How can yo...

Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.  In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. Wh...

How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration...

In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content?  Plus, we get real about working with creative team...

Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse.  Plus, we all know we gotta do research, but...

Let’s get real: marketing for non-profits is an underserved category and not talked about enough.  In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat.  What strategies should non-profits use? How do you get you...

What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources.  Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current chal...

There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z.  In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with...

So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your a...

Here’s something readers don't really want to admit… TikTok helps books remain relevant today.  In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and L...

I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.  In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and wha...

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include...

You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments.  No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too.  In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI w...

Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it.  Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promot...

If you’re thinking marketing is “one size fits all”...think again.  In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead? Plus, you know those birthday fre...

Are you a perfectionist? If so, you might be sabotaging yourself—and your content.  In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it.  Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Shar...

True or false: B2B marketing is dead around the holidays.  FALSE. False, false, false.  In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.  And, you can definitely be the Ghost of Christmas Past: thi...