The Marketing Millennials

Did you know YOU are an influencer?  Everyone technically is.  In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products? Plus, you can actually gain market share by telling consumers they’re missing ou...

What do tennis and email marketing have in common?  Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for.  Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand?  Plus, writing blogs is VE...

Don’t listen to everything you hear: you CAN create FOMO for your webinar.  In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency. And, Jay proposes a Maske...

Buckle up, marketing besties. It’s time to hit the books.  Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation.  Storytelling is the real backbone of marketing...

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business.  Plus, don’t be...

What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)?  The future. But it doesn’t have to be.  This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COU...

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about. ...

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring b...

How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get into the episode to find out.  00:50 Personal Fitne...

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.  Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.  ALSO Julius opens our eyes to various event formats, cost-effective organ...

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.  Wistia is a complete video m...

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.  We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's r...

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn t...

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in St...

The anxiety, the pressure, ahhh public speaking is so stressful.  But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals. You can’t miss this episode if you want to grow as a Marketer...

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the significance that being a strong writer plays in future...

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy?  You’ll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure...

There’s a new iOS update, what impact will that have on Email Marketing? Good question. How do you adapt to algorithm changes? Good question. How do you stay ahead of trends? Good question. Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a Bathroom Break with us - LOL. 01:31 Algorithm Cha...

Did you see it?? Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED. And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue throu...

Looking for innovative ways to stand out in your content marketing?    In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.   Discover how Lavender is revolutionizing B2B content mar...

Failure is a necessary teacher.  Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33 Discussing Failures and Lessons Learned 03:41 Importance of...

There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise in Your Niche 01:35 Developing a Unique Point of View 02:29 The Importance of Consistency Follow Dan...

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent produc...

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.  Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.  Hit play during your bathroom...

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly tr...