The Marketing Millennials

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT.  The key to keeping up? Personalization strategies. It may seem simple, but it’s...

Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element.  Jay also adds that these pages are a great way to show social proof. Have any...

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantl...

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers.  In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from custom...

There’s a TON of value in having a newsletter.  There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have.  Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s...

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaki...

Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar.  YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a vide...

You’re not going to click with every client. So, what’s the right way to break up with them? Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page.  Jay reveals he tries to minimize saying “bye” from the jump...

Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮 Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success. Plus, when bounce rate issues a...

Don’t get it twisted: SDRs do a ton of work and their job entails a TON.  So when you’re taking inbound leads, talking to potential clients, leading demo requests, etc. it’s a lot to handle—but there’s a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too.  AI SDRs also have capabilities that regular...

Daniel has the secret to getting people to open your email… Time is an investment—and it’s time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It’s really that simple, huh? Plus, Jay mentions using three lines of text leading into topics. Why? This short ‘n sweet...

Lots of things in marketing are changing every day because of AI—especially SEO. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches.  What’s the difference between using AI and using a search engin...

Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.  What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you’ll be placing things.  And, you need to define success. Throw those v...

Podcasting is IN.  Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them? Plus, you should aim to do more than audio—lots of creators and brands are als...

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.  We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages wo...

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.  This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way? And, athlete marketing i...

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.  Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails) And, we talk about how having a good hook in y...

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.  As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise.  Plus, picking new tools can be a doozy, e...

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage.  Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevan...

Newsletters are one of the MOST underrated assets for B2B companies.  They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your...

You NEED to be on LinkedIn.  It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company.  Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run.  Pl...

It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content.  Jay also says not to get discouraged by lower engagement, but get excited about making...

Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.  Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained.  Plus, Daniel talks about hyperpersonalized AI...

So, you’re looking to scale your agency. Where should you start?  According to our guest Tess, it’s project management. How long does it take to do a task? What’s the end goal? What are the touchpoints? For a lot of people, you gotta answer these questions before you can even think about scaling.  Plus, we learn about buying back our time or figuring out a better way to manage your team’s time. Wh...

Move over, Spotify Wrapped. Our marketing guys have their 2024 marketing trends review ready to go—plus which trends are going to continue in 2025.  Jay reveals he’s actually stressed out about YouTube Shorts. YouTube’s push for short-form content doesn’t fit Jay’s podcast episodes. It’s going to be an uphill battle for longer form content and those looking to get their channels launched.  Daniel...