The Marketing Mentor Podcast

If you've been meaning to start (or restart) your email newsletter, this episode is for you. Sarah Pike, of FreeFall Laser , a specialist in laser cutting for artists and designers, shared her process and the mindset that's turned her email newsletter into one of her most effective marketing tools. If you like what you hear, read the case study about how Sarah learned to take more control over the...

If you want to stop wasting time on clients who are not ready to hire you, we have just the trick. Let them marinate until they are ready. But how do you do that? And isn't that kind of passive? Those are just a few of the questions Melanie "the Marketer" Deardorff and I discussed in today's episode. If you like what you hear, we'd love it if you write a review,  subscribe on Apple Podcasts  and s...

If you love words and want to read all day and make money doing it, this episode is for you. Jennie Nash, book coach and founder of Author Accelerator, joins me to discuss what is a book coach and who is best suited to become on. For more details and to watch Jennie's companion video, go to https://www.bookcoaches.com/ marketingmentor . We'd love it if you write a review,  subscribe on Apple Podca...

If you are among the 70% who struggle with Impostor Syndrome, this episode is for you. Dr. Valerie Young , the leading expert on the topic, joins me to discuss why it afflicts so many men and women (especially creatives) and what you can do about it. We'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . 

If you avoid the money conversation with clients, today's short episode is for you. In it, I share a simple way for solopreneurs and other creative professionals to change the way you think about money. This reframe will make it easier to talk to prospects and clients about it, to get their budget and to quickly weed out the ones who can't afford you. That way, you can stop wasting time on proposa...

If you feel exhausted from day after day of Zoom meetings, this episode is for you. Communications coach, Eleanor Handley , and I delved into the psychological aspects of what Zoom is doing to us and how we can use it to our best advantage. We'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . 

What role does integrity play in business? And how can you demonstrate yours to your clients? That's the topic of today's episode with veteran creative professional and photographer,  Michael e. Stern . We'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . 

If you're tired of 5-figure funnel fantasies, pointless lead magnets and the barrage of heartless, automated content, you'll love my conversation with Lisa Mullis of Paraphrase Communications , who respectfully disagreed with my recent rant to "forget funnels ." You'll also learn a better way to use automation to delegate some of your marketing, without also delegating your authenticity. Find the...

Pitching yourself as a guest on the podcasts that your ideal clients listen to is one of the advanced content marketing strategies many Marketing Mentor coaching clients are using. And it can be very effective – when you do it right. In today's episode, I chatted with copywriter, Francis Nayan , who pitched himself for my podcast and it worked. Listen to find out why. If you like what you hear, we...

In part 2 of my conversation with marketing strategist, Elke Giba , we talked about what it's like to close a 10 year old business to take a full time job and the importance of keeping your personal brand alive, especially on LinkedIn. ( Listen to Part 1 here ) If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Men...

Want to know what it's like to be an in-house marketer who outsources to creative professionals. In today's episode, Elke Giba , shares her experience of being on the other side of the table after 10 years of self-employment. If you like what you hear, we'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor.

Is it cheating to hire someone to help you with writing or design if those are the services you offer? And should you tell your clients if you're not doing "all the work?" If you want to grow your creative business, you'll need to learn how to delegate -- not everything, but certain things. That's what Melanie "the Marketer" Deardorff and I discussed in today's episode. If you like what you hear,...

What is a designer who coaches? What kind of coaching can a designer offer? In today's episode, Sandra Koenig of BrandingHarmony.com shares her experience as a Brand Coach, just one example of the types of coaching many creatives are pursuing as they transition from doing the work for their clients to becoming more of a strategic partner to their clients. If you like what you hear, we'd love it if...

What happens to your creative business when a crisis in your personal life takes everything you have? In today's episode, Jeanine Davis of JL Davis Design shares what she's learned about how to take care of your clients, your marketing and, most important, yourself, when life happens. If you like what you hear, we'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quic...

Do you need a budget? In today's episode, Ean Murphy of Moxie Bookkeeping and Coaching answers that question and more. She breaks down all the financial jargon so everyone --- especially creative professionals -- can understand their money and keep more of it. If you like what you hear, we'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Men...

Strong client relationships are the sign of a healthy business. But how strong are your relationships with your clients? And how would you know? That's the topic of today's episode with veteran creative professional and photographer,  Michael e. Stern . We'd love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . 

You were off to a great start. First quarter of 2020 was almost over and this was going to be your year! And then,  well, you  know what happened. Now your plans to launch or grow your creative business have been derailed. How should you respond? Is all lost? Of course not. Here's my take on how to handle the  inevitable  obstacles that test your resolve. (Adapted from an article originally publis...

If you're wondering how to handle your money at this moment, whether you have a lot or a little, today's episode with Galia Gichon of Down To Earth Finance will help. Galia is a personal finance expert specializing in artists, entrepreneurs and freelancers and today we talk about how to strengthen your finances, no matter where you are on the spectrum of financial health. If you like what you hear...

This is the perfect time to be self employed and the perfect time to chat with someone who's been a successfully self employed creative for even longer than my 32 years.  Michael e. Stern has seen it all and persevered through many many ups and downs. Today we talked about how he knows which clients to give up on and which ones deserve perseverance. We'd love it if you write a review,  subscribe o...

Whether or not you consider yourself a blogger, there are lots of reasons to use a blog for content marketing, and you don't even have to do it all that often. In this chat with Melanie the Marketer, (that's Melanie Deardorff ), we discuss why it's worth making time for, even if you don't like to write. And if you didn't hear my recent semi-controversial episode with Melanie, listen to #387 Do you...

Get ready to breathe a sigh of relief because I don't think creative professionals and solopreneurs need any fancy CRM (customer relationship management) software to keep track of your clients and prospects. In this chat with Melanie the Marketer, (that's Melanie Deardorff ), we discuss the simple strategy we both use instead. You may remember Melanie from Episode #371 when she shared the specific...

Is a billboard an affordable marketing tool for a design firm or copywriter? Don't laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising . It's not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche. If you like what yo...

If you're someone who relies more on your intuition than your reason, this episode is for you. I spoke with Dr. Gleb Tsipursky, author of a new book called, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters . We talked about one of my favorite topics, mental blindspots and cognitive biases, especially as they relate to creativity in business. If yo...

If distraction prevents you from reaching the goals you truly want to achieve, this episode is for you. I spoke with Nir Eyal, international best-selling author of a new book called Indistractable: How to Control Your Attention and Choose Your Life . We talked about the simple yet powerful changes you can make to control your mind and use your time more effectively. You'll also find lots of bonus...

If you've had trouble picking a niche, this episode is for you. I spoke with Pamela Slim, business coach and author of the best-seller, Escape from Cubicle Nation and her latest book, Body of Work . We talked about how to develop the language to attract the right people and repel the wrong people to your business. If you like what you hear, write a review,  subscribe on Apple Podcasts  and, one mo...