The Marketing Mentor Podcast

If you need to be held accountable to achieve your business goals, this episode is for you. I chatted with Nancy Ruzow of Ruzow Graphics, a designer who also runs The Creatives Roundtable, an accountability group that is having a Black Friday Sale. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Is your business making you happy? And if not, what should you do? That's where I started the conversation with Kelly Campbell, host of the Thrive podcast. She shared her own evolution from agency owner to Conscious Leadership Coach for agency owners -- and so much more in Part 1 of our conversation. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and...

Hate networking? Then this episode is for you. I talked with Susan McPherson, author of "The Lost Art of Connecting," about the difference between networking and connecting, plus how to approach this essential skill as an introvert. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

How do you know how much marketing is enough? Too much? Not enough? There's no foolproof formula but with time you will discover it for yourself. In this wide-ranging chat, Melanie the Marketer shared her "formula," plus how she uses her hourly rate to ensure profitability. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips fro...

Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck "Creator" mode is? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.  

What's the difference between getting clients via word of mouth and referrals? If you're not sure, this episode is for you. In my chat with Michael Roderick, host of the Access to Anyone podcast, we define our terms and talk about what makes a brand or a business "referable." See if yours is. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up...

If you struggle with the tricky client situations that come up as a self employed creative pro, this episode is for you. In Part 2 of our chat, Deidre Rienzo shared what she does (and doesn't do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. If you like what you hear, we'd love it if you write a rev...

If being an "in demand" creative pro seems like a far-off pipedream, this episode is for you. In Part 1 of our chat, I talked with Deidre Rienzo about how she went from self-doubt and anxiety to mostly moments of confident action. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you suspect you've been leaving money "on the table" when negotiating project fees, this episode is for you. In my latest conversation with Jennifer Barrett, author of "Think Like a Breadwinner" (who will also be speaking at HOW Design Live in Nashville, Oct. 19-21), we talked about how exactly to ask for more -- money, that is. If you like what you hear, we'd love it if you write a review, sub...

If your ideal clients are marketers, this episode is for you. I spoke with Scott Miller, a 25-year veteran marketer and author of many books, including his latest, Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) , and I asked him how creative professionals should build relationships with the marketers who need them. If you like what you hear, we...

If you often feel like a therapist to your clients, you're not alone. In this episode, I talked with Tiffany Butler, who spent 20+ years as a designer, copywriter and project manager, but often felt like a therapist to her clients too. Then she went back to school to become the real thing. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Qu...

If you want to make more money, the easiest way is to charge more. But how exactly do you raise your rates? And what do you say to clients without jeopardizing the relationships? Those are a few of the questions I answered in a special bonus podcast, an excerpt from my latest ebook, " Worth It: How getting good at the money talk pays off. " If you like what you hear, we'd love it if you write a re...

Why trust your memory when you have LinkedIn, a.k.a. Your Rolodex? That's where author, speaker and Ayurveda-based health and mindset coach, Sweta Vikram , turned out when it was time to promote her new book. And boy did she hit the jackpot, proving that the help you need is often just a few connections away. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcast...

When it comes to email lists, some people want a big one. So if you want to grow yours, today's episode is for you. I talked with Tim Huelskamp, CEO of 1440 Media, who shares a simple strategy that he used to build his list from the ground up and which anyone can do. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing...

There are 2 questions that trigger all the fears at once -- simple questions that your prospects and clients ask every single day. Can you guess what they are? Either way, you're going to love my latest podcast chat about them with one of my favorite guests, Terri Trespicio. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from M...

  In this episode, I talked with Danielle Hughes, whose marketing is working so well that she's got too much good work with good budgets from good people. What to do? It's a good problem to have but not necessarily easy to solve. So we brainstormed solutions. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor....

This episode is especially for women (although the men may learn a little something too). My guest, Jennifer Barrett, a financial expert and author of the new book, Think Like a Breadwinner: a wealth-building manifesto for women who want to earn more (and worry less) , shared some important ideas about how we can adjust our mindset to take better care of ourselves, in business and at home. If you...

Now that video calls are the default for any meeting, what's the etiquette for who does and doesn't put their video on? I chatted about this with my longtime friend and supporter, Corina Ludwig, President of FunctionFox.com , an online time tracking and project management software for creative professionals. If your goal is to increase billable hours and improve accountability, try their new "free...

If you shy away from marketing yourself because you can't stand how corporations market to you, this episode is for you. In today's conversation, Andy Didorosi, Head of Marketing for Basecamp, shares his ideas about how to bring your heart and soul into your own marketing, and so much more. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Q...

If a lack of confidence is preventing you from getting your business off the ground, this episode is for you. In today's conversation, Helen Conway, former judge turned wellness coach for lawyers, describes how working on her web site and putting her marketing tools in place gave her the confidence she lacked and propelled her new business forward. If you like what you hear, we'd love it if you wr...

If you're struggling to find your niche, this episode is for you. It may help you find yours, it may help you simply relax about the whole niche question, and maybe both. (Fingers crossed.) In today's episode, Pam Foster and I also discuss popular niches for 2021 and, of course, the right way to pronounce the word! If you like what you hear, we'd love it if you write a review,  subscribe on Apple...

You know that LinkedIn is where the clients are. And you know you should be spending more time there. But you just don't know what to do or where to click first. Well, it's time to set that overwhelm aside and get on the train to opportunity. All it takes is 10-15 minutes a day. In today's episode, Melanie "the Marketer" Deardorff and I discussed the best way to spend it. If you like what you hear...

If you love learning, this episode's for you. I talked with podcast fave, veteran creative professional and photographer,  Michael e. Stern , about how to take action and learn something new as a way out of a slump. If you like what you hear, write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . 

If you've ever dreamed about making money while you sleep, my conversation with Jill Anderson of Jill Lynn Design will wake you right up. Jill is a web designer and long time Marketing Mentor client who has just released her first product, The Client Onboarding Toolkit, and in our recent chat, she who opens up about the nitty gritty of her experience. We'd love it if you write a review,  subscribe...

If you want to kick off 2021 feeling more self-assured about money, you'll love my new conversation with writer and speaker, Terri Trespicio , whose confidence about money is downright contagious! In our recent chat, she explains why she's sworn off retainers (and why she thinks they're dangerous), how she learned to stop giving away her ideas, why she's making more than those who "cling to their...