The Marketing Mentor Podcast

If you love writing, writers and words, this episode is for you. I spoke with Jennie Nash, founder of Author Accelerator and author of the new book, Read Books All Day & Get Paid For It , about the opportunity to become a book coach and her upcoming free online Business of Book Coaching Summit . If you like what you hear, write a review,  subscribe on Apple Podcasts  and, one more thing, be sure t...

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn't About You , and about how to use personalized videos to get the attention of the clients you want to serve. If you like what you hear, get a free download at https://fairhead.net/ilise . Then, write a rev...

If you don't have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the "Value Framework" she uses to help her clients package and position their "high value offers." If you like what you hear, read her guest blog post where you can download her Value Framework Blueprint. Also, listen to our previous...

If you're tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her "marketing machine," which is generating enough work for her to outsource her marketing! If you like what you hear,  write a review,  subscribe on Apple Podcasts  and be sure to sign up...

If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox , about how, once inside a client company,  his web firm "spreads like a virus" and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen to my previous chat with Ben on the Sparkbox content...

If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You , about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our recent video interview too . If you like what you hear,...

If you are overwhelmed and just can't get a handle on your to do lists (most of us have more than one), this episode is for you. It's an excerpt from a recent presentation by Andy Brenits, of Brenits Creative , on his self styled productivity process. Be sure to read his updated and detailed blog post here and listen to a previous podcast with Andy here . If you like what you hear, write a review,...

If you struggle when talking money with clients, this episode is for you. It's an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review,  subscribe on Apple Podcasts  and be sure to sign up for my  Quick...

In the latest episode, I got to chat with Ann Handley, best-selling author of " Everybody Writes ," and the world's first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review,  subscribe on Apple Podcasts  and be sure to sign up for Ann...

If you're feeling stuck, you'll get a lot out of today's episode with strategic copywriter, Danielle Z. Hughes , who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. "Everything that has happened to me in the past year has been because I realized I couldn't and shouldn't go it alone." If you like what you hear, by all me...

In today's episode with Tom Ross , podcast host and CEO of DesignCuts.com , we talked about what he calls "the beautiful marriage that can be design and marketing," and how he and some of the members of his community are shedding the "starving artist" identity and learning to love marketing. Find him on Instagram @tomrossmedia . If you like what you hear, by all means, write a review,  subscribe o...

In today's episode with Melanie the Marketer, (that's Melanie Deardorff ), we explore the idea of generosity as an antidote to that "salesy" feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear, by all means, write a review,  subscribe on iTunes...

If you're thinking of trying podcasting, you'll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com . We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast , " 3 Marketers Walk Into a Podcast. "  If you like what you hear, by a...

If you're thinking of offering Facebook advertising as a service to your clients or wondering if Facebook's ads would be a good way to get clients, this episode is for you. In our chat, Lucas Lee-Tyson, a college student who runs GrowthCave.com , an agency that specializes in Facebook ads, shared how, how much and much more. If you like what you hear, we'd love it if you write a review,  subscribe...

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That's just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his...

Are you wasting time on your least profitable clients? How much time do you spend hunting for things?  Should you be charging for travel time?   These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com , an online time tracking and project management software for creative professionals – and a sponsor of my latest Simplest Marketing Planner . Check out their free...

In this very special podcast interview, I talked with Kevin Carroll , a HOW friend and past speaker, whom I met when he gave his PATH to Professional Presentations at SCAD recently. You can also see the highlight reel of his collaborations with creative partners (and fellow friends of HOW), Ann Willoughby/Willoughby Design/Gordon Mackenzie. If you like what you hear, write a review,  subscribe on...

Today's episode was originally recorded for the HOW Design Live podcast , but the information is relevant to my listeners too, so I'm reposting it here. I chatted with Bridget Watson Payne , Executive Editor for Art & Design at Chronicle Books . She's speaking on how to become an author as part of the Creative Freelancer Track at HOW Design Live 2019 in Chicago, May 7-10. Use my promo code (MENTOR...

Here's my latest chat with time lapse filmmaker,  Michael e. Stern , who walks us through a recent "warm intro" he did for a big project and describes how he meticulously and patiently pitches the projects he wants. Find more  of our chats here . And we'd love it if you write a review,  subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor . 

For February I'm reading aloud another essay I love from the poet-philosopher,  David Whyte , and his book of essays  CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words . This one is on "courage" so much more important than confidence, which so many people claim not to have. If you like what you hear, write a review,  subscribe on iTunes  and sign up for  Quick Tips fro...

This special episode is the audio version of Ilise Benun's new presentation,  How to Get Better Clients with Bigger Budgets , hosted by  Communo.com . (Watch it on YouTube here:  https://youtu.be/ BSPKWDRE6Wg ). It is, she outlines clearly and succinctly how the only 3 marketing tools you need work together to reinforce your message when you follow the  Simplest Marketing Plan . If you like what y...

If you want your words to sound more like your voice, today's episode is for you. It's a very "meta" conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and "chatty" style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longe...

Here's something new for 2019: I'm reading aloud work that I love and that is influencing my work. First up is an essay called "Work" from the poet-philosopher, David Whyte , and his book of essays  CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words . If you like what you hear, write a review,  subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor . 

I'm kicking off 2019 with Ben Callahan, President of Sparkbox , whose web development firm has grown from 8 to 42 employees. Their winning bizdev strategy? Content marketing. In this episode, Ben shares details about the reality of an effective content marketing strategy and why it works. If you like what you hear, write a review, subscribe on iTunes  and sign up for  Quick Tips from Marketing Men...

This is my 15th episode with time lapse filmmaker, Michael e. Stern , who shares his proven strategies for dealing with tricky situations with prospects without losing your self-respect, from crazy demands to contract conflicts. If you like what you hear, find all 15 of our chats here . And we'd love it if you write a review, subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor ....