The Marketing Gateway

I'm sure you've heard plenty of people argue against AI, but what about an argument for it? Today we are talking to Holly Smith! About Holly: Holly L. Smith, MBA Holly L. Smith is a freelance marketing and communications consultant with more than 25 years of experience leading strategy, storytelling, and brand growth across higher education and healthcare. Her career reflects a rare blend of creat...

How can milkshakes be a marketing tool? Let's talk about it in today's episode! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ SOURCES   https://online.hbs.edu/blog/post/3-keys-to-understanding-jobs-to-be-done   https://online.hbs.edu/blog/post/jobs-to-be-done-examples The Marketing Gateway is a weekly podcast hosted by...

Today we are talking with Betty Mertens! From building a mutual understanding for a team, to having personal insight to the work she does, this is a truly insightful interview! About Betty: Betty is the Director of Client Success at UPBrand, where she works with leadership teams and brands that find themselves on the edge of the unknown. Known for her relentlessly positive outlook and calm presenc...

Small business makes the world go around! SOURCES:   https://www.uschamber.com/small-business/small-business-data-center   https://advocacy.sba.gov/wp-content/uploads/2024/12/Frequently-Asked-Questions-About-Small-Business_2024-508.pdf   https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/   https://www.ama.org/marketing-news/the-ultimate-guide-to-advertisin...

Today's episode has some really great insight into marketing and content! We're talking to Cody Goodrich! About Cody: Cody Goodrich is a marketing and digital strategy leader with more than 10 years of experience driving brand growth through creative strategy and high-impact campaigns. Known for blending big-picture vision with hands-on execution, Cody has led teams through complex challenges and...

Have you ever thought about what goes into writing a great survey? Well here are some tips for you! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis a...

Let's dive in to ABM, a recommendation for a marketing AI tool, and more in today's interview! Today we are talking to Brianna Miller! About Brianna: Brianna is a results-driven digital marketing leader with over 15 years of experience, passionate about building data-informed strategies that align marketing efforts with real business growth. Specializing in B2B, healthcare, and SaaS sectors, she t...

Can the third time really be a charm for Eddie Bauer? I sure hope so! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ SOURCE: https://www.eddiebauer.com/blogs/blog/the-first-patent-a-shuttlecock https://www.eddiebauer.com/blogs/blog/hypothermia-the-origin-of-the-skyliner-down-jacket https://www.fastcompany.com/91129776/w...

If you have ever wondered how software development relates to sketch comedy, how to keep people looking for information in the age of zero-click searches, or how a few simple questions can build a lot of trust, this is the interview for you! Today, we have Dan Gower, VP of Marketing at Sketch Development! About the founder of Sketch: https://appdevelopermagazine.com/from-snl-to-software/ The blog...

Hooters, we all know of it, and maybe you love it, but do they have what it takes to change their brand? This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ SOURCES: https://docs.google.com/document/d/1T-oaJYtfCr2lBFitwSl3TqEbzEOSX9Ro1uX7YFqLukA/edit?usp=sharing The Marketin...

How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content? We are talking about that, and so much more, in today's interview with Hannah Frisch! Contact Hannah: https://www.linkedin.com/in/hannah-frisch/ Hannah's Plug: https://www.ama.org/ About Hannah: Specializing in digital marketing, education, and community...

The rise, and fall, and rise again, and fall again of Star Wars. Did things get marketed the right way, or would it have even mattered? This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ Sources: https://docs.google.com/document/d/1U_9wsZZAJOq1mFZBYAnbjhanHTTuCNKZgl5r2Me94x...

Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?   Today we are talking about that, and more, with Dino Delic!   About Dino: Most comms teams are stuck reporting activities instead of proving impact. I help them change that. As the creator of...

Travel sports may not be the most convenient as far as time and money for a family, but it can be pretty great for a local economy! This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ SOURCES: https://sportsplanningguide.com/the-next-evolution-of-youth-sports-destinations/ h...

Working from home becoming increasingly normal was one of the only good things that came from the pandemic. Unfortunately for some businesses, that came at a huge cost. This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ SOURCES: https://www.thestreet.com/restaurants/troubli...

You've heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I'm going to explain them for you on today's episode! SOURCE: https://www.youtube.com/watch?v=FQ2XGgbNXWY This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/...

From the sanitarium to the supermarket, let talk about the history of breakfast, and how it played into marketing! SOURCES: https://docs.google.com/document/d/1Np2otFsqJE171_e_MXsh2fxIDybcRx1O39LcoBo6C7s/edit?usp=sharing This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ Th...

Have you ever wondered what the thought process behind making a logo is? What do designers think of? What steps do they go through to ensure it fits the prompt? I did too, so I picked up a book about it! Let's talk all about logos and how simple choices aren't really that simple. This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/...

You may know what B2B means, but what about B2C,C2C, and C2B? Let's talk about it in today's episode! This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.research...

Today we are talking about even more brands from childhood favorites to some more culturally influenced ones! The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working i...

Today Trish, Holly, and I are talking about brands and what we know about them! It is interesting to see where how certain things intersect with us sometimes, regardless of age or gender! The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis area and beyond. Every week, Sean share...

If you didn't already know, and couldn't tell by todays background, I am A HUGE Lego fan! So why not make episode 50 all about Lego? Today we are talking about the evolution of Lego, and how they almost fumbled the bag... er... the box! The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the...

Here is part 2 of my interview with Brandon! This was a really fun interview for me, so I am excited to share it with everyone! Brandon's bio: "Better questions reveal better truth." Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers. Also founder of Human Driven Understanding, a market research company that reveals how an...

From neuroscience facts to marketing know how, Brandon truly has it all! Today is part 1 of our interview, and I really enjoyed getting to speak with him. Tune in tomorrow for part 2! Brandon's bio: "Better questions reveal better truth." Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers. Also founder of Human Driven Unde...

Unfortunately, our planned episode for today didn't work out, but thankfully, Microsoft gave me something to talk about instead! As we have discussed recently, AI is becoming more and more integrated into the things we do daily, and the most recent example is Microsoft's latest move. What are your opinions on their most recent change? Let us know in the comments below! SOURCES: https://electroiq.c...