The Marketing Gateway

The internet is so integrated into our lives these days, that it can be hard to trust a business without a website. That's why you need one! It can also increase your visibility to new consumers! This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/ . SOURCES   Adapted from this list: https://ww...

A brand is more than just awareness and recognition! Sometimes they just need to connect to people! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://www.ama.org/topics/brand-and-branding/ https://en.wikipe...

To succeed in business, you have to know and understand your competitors! Let's talk about how to do that! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . Sources: Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions   https://www.nytimes.com/2020/03/25/nyregion/coronaviru...

Part 3 is here! So we've figured out your target market, now how do we get them to buy your product? Let's talk about a couple methods you can use! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES   Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions The Marketing...

Part 2 of our 10 part series! We know who our market is, but now how to we reach those people? It may not be as easy as just using a megaphone, or putting up some posters! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit  https://amasaintlouis.org/ . SOURCES   Adapted from this list:  https://www.indeed.com/career-advice/career-development/basic-marketin...

In the first of 10 episodes, let's talk about common marketing questions! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES   Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions   https://business.sparklight.com/the-wire/leadership/management/military-analogies-busi...

The secret is that they made it a good alternative, not a replacement! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES https://www.vox.com/future-perfect/482758/what-a-massive-blind-taste-test-of-vegan-milk-cheese-and-ice-cream-found-explained-in-one-chart https://www.vox.com/future-perfect/409175/meat-plant-based-bl...

Spoiler alert! It is a lack of marketing! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES https://stlouisrestaurantreview.com/why-restaurants-fail-cause-closures/ Why Restaurants Fail by H.G. Parsa et al Part I – https://daniels.du.edu/assets/research-hg-parsa-part-1-2015.pdf Part II –  https://daniels.du.edu/assets/...

Picture this. You are an alien, and you have no idea what a cell phone is. Some one explains, but you have more questions. That is what we are talking about in today's episode! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES https://www.journals.uchicago.edu/doi/abs/10.1086/219472 The Marketing Gateway is a weekly po...

How is story telling a marketing tool? Find out that, and more, in today's interview with Tom Ruwitch! About Tom: Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps business leaders create, deliver, and track client-attracting content and cure tech headaches. In 2001, Tom founded the email marketing software and services company MarketVolt. This was b...

Pricing is very important when it comes to marketing. It has a lot of factors that you have to consider when determining it, just for consumers to shrug and say they won't pay it! That is why you have to get it right, or things may fall through. This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . Sources: https://pen.org/what-th...

How can poker skills translate over to marketing? Find out today when we talk to Ryan Green! About Ryan: Ryan brings over 15 years of experience in marketing and analytics. In 2014, Ryan became the first employee of Coegi, launching the day-to-day operations of the company. He later assumed the role of Operations Director, overseeing the implementation of Coegi’s tech stack on The Trade Desk, DV36...

Marketing campaigns can be a great way of showing what your brand stands for, but it can also be seen as virtue signaling, and have the opposite effect! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . Sources: https://www.adcouncil.org/all-articles/what-is-purpose-driven-marketing https://www.forbes.com/councils/forbesagency...

What is people analytics, and how does it relate to marketing? Find out today as we talk with Richmond Addo Danquah! About Richmond: With a global lens and a passion for solving business-critical problems, I lead People Analytics for 3 business groups at Thermo Fisher Scientific, impacting over 43,000 employees worldwide. My role bridges data, research and strategy, partnering with senior leaders...

Sometimes a marketing campaign can be entirely organic, and sometimes those work better than planned ones! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . SOURCES   Example video: https://www.tiktok.com/@blivxx/video/7604214257508617486   https://www.reddit.com/r/Staples/comments/1rck7kf/staples_baddie_on_tiktok_low_key_make...

We have a real treat of a guest today! We are talking to Priscilla McKinney! About Priscilla: Priscilla McKinney is the CEO and Momma Bird at Little Bird Marketing, home of SOAR™ and Revenue Sprints, proprietary content processes designed to create sustainable revenue generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsi...

AI has cost plenty of people their jobs already, but there is an easy way for you to not add to that count! This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/ . Sources: https://docs.google.com/document/d/1JVMXFkZFq3F9dipVn2pec1xwTpomWpTnVRoP4a7hg1M/edit?usp=sharing The Marketing Gateway is a weekly podcast hosted by Sean in St....

Today we have Zane Creek, an expert on SEO! About Zane: Midwest-born and based in St. Louis, Zane is an associate-level, full-stack marketer currently working as an SEO consultant. He returned to St. Louis 2 years ago, following a 2-year stay in Germany, living and working as a junior US ambassador and eCommerce manager/international marketing coordinator. Specializing in traditional, local, and A...

Maybe with these new marketing changes Burger King is making, we can truly have it our way! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ SOURCES   https://www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945/   https://hbr.org/2016/11/how-dominos-pizza-reinvented-itself (A...

Have you ever noticed a product that has pretty good reviews, but when you get it, it end up not working out? Let's talk about why that may happen in today's episode! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ Sources: https://www.linkedin.com/pulse/amazon-vine-reviews-2025-high-stakes-gamble-most-sellers-steven-pop...

And here we go with part 2 of my chat with Steve Turner! Honestly, I learned so much in this interview and I'm so glad that we were able to have Steve on as a guest! About Steve: Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, f...

Today is part one of my interview with an expert in PR, Steve Turner! Tune in tomorrow for part 2! About Steve: Steve Turner Bio Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, founded in 1990. An award-winning agency, Solomon T...

What if I told you video gaming has the potential to be even more popular than it already is? This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ SOURCES:   https://www.g2a.com/news/features/gaming-by-the-numbers-how-many-people-play-video-games-worldwide/   https://www.vice.com/en/article/us-gamers-arent-buying-video-games-...

How does military experience translate to marketing? Find out that, and more, in today's episode with Tom Harness! About Tom: Tom Harness is a digital marketing educator, consultant, and entrepreneur based in the Midwest. He serves as an Assistant Lecturer in the College of Business & Analytics at Southern Illinois University Carbondale, where he teaches digital marketing, branding, and emergi...

Bad marketing can have some adverse effects, like a bad haircut! This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis area and beyond. Every week, Sean sh...