Fexingo
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages
Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs...
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Episodes
How Duolingo Gamified the Marketing Funnel 22.05.2026 9:29
In episode 4 of The Marketing Funnel Podcast, Lucas and Luna examine how Duolingo turned a free language app into a marketing funnel machine. They break down the specific mechanics: the streak feature that drives daily awareness, the notifications that create interest, and the freemium-to-premium conversion path that turns users into paying subscribers. Lucas shares the data point that really caug...
How Casper Blew Its Marketing Funnel 21.05.2026 10:49
Lucas and Luna dissect the rise and fall of Casper, the mattress-in-a-box pioneer that built a brilliant top-of-funnel brand — then couldn't convert interest into enough repeat purchases. They walk through Casper's awareness strategy (podcast ads, subway posters, the 'sleep economy' positioning) and the decision-stage bottlenecks that led to its $100 million loss in 2019 and eventual acquisition a...
How Glossier Built a Community-Driven Funnel 21.05.2026 7:47
Glossier turned customer loyalty into a marketing machine. In this episode, Lucas and Luna break down how the beauty brand used user-generated content, referral incentives, and a 'skincare first, makeup second' philosophy to build a funnel that converts fans into evangelists. They walk through the specific numbers — including a 40% conversion rate from free samples to full-size purchases — and exp...
How Patagonia Built a Marketing Funnel That Actually Works 19.05.2026 8:21
In the debut episode of The Marketing Funnel Podcast, Lucas and Luna break down how Patagonia turned its $10 million Black Friday campaign into a masterclass in AIDA — Awareness, Interest, Decision, Action. They walk through the exact steps Patagonia used: the 2011 'Don't Buy This Jacket' ad that drove 30% sales growth, the Worn Wear program that deepened interest, the repair-as-a-service model th...
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