The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Huel, the powdered-meal brand, engineered a marketing funnel around a deeply unsexy category: complete nutrition. They trace the AIDA stages from Huel's controversial awareness campaigns on crowded platforms to its subscription-heavy decision layer, the role of transparent ingredient disclosure in building trust, and ho...

In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Casper, the direct-to-consumer mattress company, navigated the marketing funnel during the COVID-19 pandemic. With physical showrooms closed and consumers stuck at home, Casper had to pivot its top-of-funnel strategy from experiential retail to digital-first content. They discuss Casper's shift to virtual sleep consultatio...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how The New York Times transformed from a struggling newspaper into a digital subscription powerhouse with over 10 million subscribers. They trace the specific decisions at each stage of the AIDA funnel — from the 'Democracy Dies in Darkness' awareness campaigns to the personalized email sequences that convert readers into pay...

Lucas and Luna dive into how Nike built a marketing funnel that starts not with an ad but with a community of sneakerheads. They break down the SNKRS app, the exclusive drops, the scarcity model, and the secondary market that keeps the brand top-of-mind. The episode uses concrete numbers: 4 million monthly active users on SNKRS, a 2025 sneaker resale market worth $30 billion, and Nike's estimated...

Duolingo has built one of the most effective marketing funnels in the app economy by turning language learning into a game. In this episode, Lucas and Luna break down how Duolingo uses streaks, notifications, and social pressure to move users from awareness to daily habit — and how that strategy created a $6.5 billion business. They explore the psychology behind the green owl, the role of loss ave...

In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Bumble created a differentiated marketing funnel by centering female agency. Starting with a controversial ad strategy that sparked conversation, Bumble moved users through awareness to a decision stage where women message first—a concrete, repeatable action enforced by product design. Lucas breaks down Bumble's 2019 'Make...

Glossier didn't just sell makeup — it built a billion-dollar brand by turning customers into its marketing department. This episode unpacks how the company engineered every stage of the AIDA funnel around user-generated content, from Emily Weiss's blog Into The Gloss to the 'skin first' product line. We look at the specific numbers: how UGC drove a 90 percent conversion rate lift for visitors who...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Patagonia defied every conventional marketing rule by building a funnel based on anti-consumption. They break down the 'Don't Buy This Jacket' campaign from 2011, the Worn Wear program, and the 2022 decision to transfer ownership to a climate trust. Lucas argues Patagonia created a brand so trusted that it actually widens...

Spotify Wrapped is the most anticipated annual marketing campaign from the music streaming giant. But is it really driving new users, or just making existing fans feel good? In this episode, Lucas and Luna dissect the Wrapped phenomenon through the lens of the classic AIDA marketing funnel. They explore how Wrapped turns passive listeners into evangelists by creating a personalized, shareable mome...

Lucas and Luna dive into Netflix's marketing funnel—specifically how the streaming giant uses hyper-personalized recommendations, data-driven thumbnails, and algorithmic content seeding to move subscribers from awareness to action. They break down the numbers: how Netflix's personalized artwork alone boosts engagement by 20-30 percent, and why the company's focus on reducing friction at the decisi...

Red Bull doesn't sell drinks — it sells a lifestyle. In this episode, Lucas and Luna break down how the energy drink company built a marketing funnel that starts with extreme sports content and ends with a $7 billion brand. They trace the awareness stage through events like the Stratos space jump, which drew 8 million concurrent YouTube viewers, then follow the interest and decision stages through...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect Dollar Shave Club's legendary marketing funnel. From the viral 2012 launch video that cost $4,500 to the billion-dollar Unilever acquisition in 2016, we break down how a scrappy startup used humor, subscription mechanics, and relentless focus on the decision stage to disrupt an entire industry. Lucas explains why the video alo...

Most marketers treat Net Promoter Score as a simple loyalty metric — a number to boast about on earnings calls. But in this episode, Lucas and Luna dig into why the NPS question itself can distort your marketing funnel if you don't read the context. They look at the surprising case of a 90-point NPS company that saw zero referral traffic, and a 30-point company that grew entirely through word-of-m...

In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how The Ritz-Carlton built a marketing funnel that starts not with ads but with a specific service script: the 'Ladies and Gentlemen' credo. They trace how three words — 'my pleasure' — create an awareness trigger that travelers remember and repeat. Using the 2019 J.D. Power hotel guest satisfaction survey data and Ritz-Carlto...

In Episode 15 of The Marketing Funnel Podcast, Lucas and Luna unpack how Coca-Cola built one of the most durable marketing funnels in history without relying on digital channels. They focus on the 'Share a Coke' campaign as a case study in blending mass awareness with personalization—driving 7 percent year-over-year growth in the US and reversing a decade-long decline. The hosts trace how Coke lev...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Leica Camera AG executed a remarkable marketing turnaround by doubling down on heritage, craftsmanship, and exclusivity in the age of smartphone photography. They break down Leica's decision to position itself as an 'experience brand' rather than a commodity, its partnership strategy with companies like Huawei and Panasoni...

Starbucks didn't just add a mobile app — it rewired its entire marketing funnel around the smartphone. In this episode, Lucas and Luna trace how the coffee giant turned a digital ordering system into its most powerful acquisition, retention, and upsell engine. They walk through the specific mechanics: how Starbucks Rewards replaced mass advertising with personalized push notifications, how the app...

Lucas and Luna dissect the Fyre Festival marketing funnel as a cautionary tale. They walk through how influencer seeding, FOMO, and polished content created massive awareness and interest, only to collapse at the decision and action stages due to zero operational delivery. Key numbers: 400 influencers, $25 million raised, 0 functioning toilets, 4 federal charges. A forensic look at what happens wh...

This episode explores how Zappos built a marketing funnel that turns customer service into the primary acquisition channel. Lucas and Luna break down the specific economics behind Zappos' famous 365-day return policy and its 24/7 customer service lines. They examine how the company's decision to prioritize surprise upgrades and free shipping over advertising created a powerful word-of-mouth engine...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Discord turned a gaming chat app into a billion-dollar community platform — without traditional advertising. They walk through Discord's inverted funnel: starting with intense user retention (the 'third place' concept) before expanding awareness through organic word-of-mouth. Specific numbers: Discord hit 150 million month...

Episode 9 of The Marketing Funnel Podcast: Lucas and Luna break down how Lululemon constructed a marketing funnel that relies on local ambassadors, in-store yoga classes, and grassroots community events rather than traditional advertising. They walk through the AIDA stages—awareness via ambassador networks, interest through educator-led experiences, decision via scarcity and limited drops, and act...

Episode 8 of The Marketing Funnel Podcast dives into how the BBC built one of the world's most trusted news brands entirely without advertising. Lucas and Luna break down the BBC's unique funnel: awareness through universal public service broadcasting, interest via rigorous impartiality and depth, decision driven by the licence fee model, and action measured by trust and global reach—not clicks. T...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Trader Joe's has built a fiercely loyal customer base without a traditional marketing funnel. They explore the intentional absence of loyalty programs, digital ads, and social media presence, and how the company's product strategy, private-label approach, and store-level culture create a word-of-mouth engine that bypasses...

In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Liquid Death — the canned water company valued at $1.4 billion — built a marketing funnel that turns absurdity into awareness, irony into interest, and community into conversion. They walk through the specific tactics Liquid Death used at each stage of the AIDA model: how a funeral for a water bottle generated 3 million...

In episode five of The Marketing Funnel Podcast, Lucas and Luna unpack the original inbound marketing funnel that HubSpot popularized in the mid-2000s. They trace the evolution from the classic 'Attract, Convert, Close, Delight' framework to today's flywheel model, using specific metrics from HubSpot's own growth — including how they grew from zero to 100,000 customers by 2021. The hosts debate wh...