The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

In this episode, Lucas and Luna dig into a specific marketing problem that keeps coming up in 2026: the awareness stage is broken. With consumers overwhelmed by ads and algorithm fatigue, old top-of-funnel tactics like broad social campaigns and display retargeting are delivering diminishing returns. The hosts focus on a single, counterintuitive case: how a mid-market outdoor gear brand called Sis...

Episode 103 of The Marketing Funnel Podcast explores how solo creators—writers, artists, podcasters—are quietly building sophisticated marketing funnels on Patreon. Lucas and Luna unpack the specific tactics that turn casual followers into paying patrons: the awareness layer of free content, the interest layer of community access, the decision layer of exclusive previews, and the action layer of t...

In July 2026, Nintendo has sold over 150 million Switch units, yet the 2021 Switch OLED launch was notable for its lack of a traditional press event. This episode unpacks how Nintendo used a 'show, don't announce' strategy to move consumers through the marketing funnel: teasing the OLED model via a single YouTube video, leveraging influencer unboxings to build interest, and relying on word-of-mout...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how Etsy built a marketing funnel that revolves around its sellers — the makers themselves. They examine how Etsy leverages its unique position as a two-sided marketplace: attracting buyers by featuring handmade, vintage, and craft-supply goods, while retaining sellers through community and storytelling. Lucas digs into specif...

For the 100th episode of The Marketing Funnel Podcast, Lucas and Luna turn the lens inward. They break down how Fexingo's own marketing funnel has evolved over 100 episodes — from initial awareness (SEO and guest clips) through interest (topic repeats and listener referrals) to decision (listeners choosing to subscribe) and action (paying for ad-free support via buy me a coffee). With specific met...

This episode of The Marketing Funnel Podcast breaks down how Athletic Brewing Company carved out a dominant position in the non-alcoholic beer category using the classic AIDA funnel. Lucas and Luna trace Athletic's journey from awareness (targeting sober-curious athletes and Dry January participants) through interest (education on the brewing process and taste innovation), decision (direct-to-cons...

Netflix's password-sharing crackdown wasn't just a revenue play — it was a masterclass in moving users through the marketing funnel. Lucas and Luna break down how Netflix pushed millions of 'borrowers' from awareness (you can't share) to interest (what's the deal?) to decision (should I pay?) to action (account created) in under a year. They unpack the specific numbers: the 100 million households...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how charity: water has built a marketing funnel that converts sympathy into sustained donor action. They break down the four stages—awareness, interest, decision, action—using real numbers: how a single documentary raised awareness, the use of '100% model' to build trust in the interest stage, the giving Tuesday spike as a dec...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Liquid Death turned a simple product—canned water—into a cultural phenomenon with a fiercely loyal following. They trace the brand's journey through the AIDA stages: from irreverent awareness campaigns on social media, to interest hooks like its 'Murder Your Thirst' tagline, to decision triggers through strategic partnersh...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how a strong brand positioning reshapes the classic AIDA funnel. Using examples from Volvo's safety focus and Apple's design ethos, they explain how awareness and interest can be compressed or even skipped when brand perception is powerful enough. They also discuss the risks of positioning misalignment, like when Pepsi tried t...

In this episode of The Marketing Funnel Podcast, Lucas and Luna explore how HubSpot flipped the traditional AIDA funnel on its head. Instead of pushing to a purchase, HubSpot's inbound model uses content as the primary acquisition channel—attracting prospects with blogs, ebooks, and free tools before ever asking for a sale. They walk through the specific numbers: HubSpot's blog gets over 7 million...

In this episode, Lucas and Luna break down how Lego transformed its marketing funnel by strategically partnering with major franchises like Star Wars, Harry Potter, and Nintendo. They explore how Lego used co-branding to move customers from awareness (nostalgia-driven social media buzz) to interest (limited-edition sets that drove organic content creation) to decision (exclusive retail partnership...

In Episode 92 of The Marketing Funnel Podcast, Lucas and Luna deconstruct how Airbnb transformed from a budget couch-surfing platform into a global hospitality brand by rethinking the marketing funnel from the inside out. The episode anchors on Airbnb's 2009 rebranding decision — specifically, the choice to lead with professional photography for listings — and traces how that single initiative com...

This episode unpacks how Fiverr built a marketing funnel around micro-services. Lucas and Luna trace the journey from a buyer searching 'design my logo' to becoming a loyal repeat customer. They break down the awareness stage using SEO and social proof, the interest stage with seller profiles and gig descriptions, the decision stage via reviews and tiered pricing, and the action stage with a frict...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into Mailchimp's unique approach to the AIDA funnel. Unlike flashy B2C campaigns, Mailchimp focused on small business owners who don't have time for marketing jargon. They discuss how Mailchimp used the awareness stage to educate through simple email templates, moved interest with free A/B testing, drove decision with a freemium...

On today's Marketing Funnel Podcast, Lucas and Luna explore how Trader Joe's uses quirky product names as a complete marketing funnel — from awareness to decision. They break down the 'Trader Ming's' strategy, the psychology of 'Two Buck Chuck', and how limited-time names create urgency. Learn why Trader Joe's spends virtually zero on advertising yet maintains cult-like loyalty through naming alon...

Lucas and Luna break down how Duolingo turned language learning into a marketing funnel powered by streaks, notifications, and the infamous green owl. They trace the journey from awareness through the app store to action, showing how gamification tactics like leaderboards and daily goals keep users moving through the funnel. The episode dives into Duolingo's 2025 user retention data, the psycholog...

Lucas and Luna break down how Glossier flipped the traditional AIDA funnel by putting community feedback at the center. They trace the brand's rise from a single blog post to a billion-dollar company, examining how customer input shaped product development, marketing copy, and even packaging. With specific examples like the Milky Jelly Cleanser and Boy Brow, they explore the trade-offs of ceding c...

In this episode, Lucas and Luna break down Warby Parker's clever marketing funnel, focusing on the Home Try-On program that transformed a high-barrier purchase into a low-risk decision. They trace how the brand built awareness through a specific social-media play, drove interest with a clear value proposition, and used the try-on experience to collapse the gap between consideration and purchase. A...

Lucas and Luna break down how Patagonia built a marketing funnel that starts not with a product, but with a mission to save the planet. They trace the journey from the iconic 'Don't Buy This Jacket' ad to the 2023 announcement that all profits go to environmental causes. Along the way, they explore how the company turns awareness into interest through storytelling, converts skeptics into buyers by...

In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Spotify turned the humble playlist into a full-fledged marketing funnel. From algorithmic discovery to viral shareability, they trace how Spotify's 'Wrapped' campaign drives awareness, how personalized playlists like 'Discover Weekly' nurture interest and decision, and how the platform's freemium model converts listeners...

In this episode, Lucas and Luna break down Zoom's remarkable rise from a niche enterprise tool to the default video-call platform for millions during the pandemic. They explore how Zoom built a marketing funnel that prioritized awareness through word-of-mouth and ease of use, turning free users into evangelists. The discussion covers key decisions like the 40-minute free tier limit, the focus on r...

Episode 82 of The Marketing Funnel Podcast with Fexingo dives into IKEA's brilliantly layered marketing funnel—one that doesn't just sell furniture but a whole lifestyle. Lucas and Luna unpack the mechanics of the AIDA model through IKEA's iconic catalog, showroom layouts, and the strategic placement of meatballs. They discuss how IKEA moves customers from awareness (catalog distribution) to inter...

In Episode 81 of The Marketing Funnel Podcast, Lucas and Luna dissect the marketing funnel behind Dollar Shave Club's viral launch and long-term retention strategy. They start with the company's famous 2012 YouTube ad that generated 12,000 orders in the first 48 hours, then walk through how that single piece of content fed each stage of the AIDA model — from massive awareness through interest, dec...

In this episode of The Marketing Funnel Podcast, Lucas and Luna unpack how The New York Times transformed its business through a digital subscription marketing funnel. They focus on the specific moment in 2020 when the Times passed 5 million digital subscriptions and how its AIDA strategy shifted from news articles as acquisition engines to a product-led retention model. The hosts discuss the role...