The Marketing Freelancer: Unicorns Unite

Believe it or not, Marketing Strategist & Copywriter Michelle Hunter started out in her career with an accounting degree and worked in the corporate world before leaving everything behind to start her copywriting agency. She is good at what she does and her confidence shows in her work.   I brought her on today to show us how to own our skills regardless of what stage we’re at in business so we co...

Content marketing can sometimes feel like a giant hamster wheel. Mike Moreno is going to help us be smart and efficient when posting content across various platforms through repurposing video. Connect with Mike: IG: https://www.instagram.com/muchmoremedia/ FB: https://www.facebook.com/muchmoremedia Get his free 5 Day email course showing how to take one video and create 30 days of content >>> http...

Alexandria Cox is a launch strategist. She specializes in teaching by doing the work with the business owner or freelancer so they are empowered to do it on their own. She’s worked on websites, copywriting, and discovery call scripts.  In this episode, Alexandria gives us tips on how to win at discovery calls and get hired. She goes through what automations help the discovery call process, how to...

Join us as we learn SEO keyword secrets for VAs from Rachel Lindteigen - founder of Etched Marketing Academy. She makes SEO easy to understand for entrepreneurs and small business owners.   Rachel chats about her messy beginning when first starting out, how she walked away from a high paying offer, and how she transitioned into a niche that she loves.    In today’s episode Rachel explains how to s...

Grace Fortune is an online course strategist and copywriter who has had more jobs than she can count including an unfortunate gig handling toxic chemicals. She’s joining us to share her four essential business processes just for freelancers.    I’ll admit being organized and having processes is not my strongpoint, yet is something every freelancer should have for things like onboarding or off-boar...

As a multi-passionate entrepreneur, Shannon Claire is a sought-after international brand photographer for million dollar brands, mentor, and coach for women entrepreneurs who are in transition to their next level of success.   Shannon’s been in business for over 15 years and knows a thing or two about starting over and facing challenges. She’s constantly evolving and shows us how to find clarity i...

Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences. Email marketing is HUGE... but as Allea points out on her website "you don’t want to send emails for the sake of sending emails. You have business goals to reach and you want to move pe...

This is the story of how Amanda Arthur Krill paid off $64k in credit card debt in two years (without becoming a stripper.) Her story is very similar to mine, because I did not work as a stripper either. Amanda started working as a virtual assistant/ jack of all trades and somehow linked up with the up-and-coming Marie Forleo, who kept asking her to do more. So non-pole-dancing Amanda said YES and...

I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical products. To be successful online, these craft business owners or handmade sellers have to learn how to be good marketers. And this is where YOU come in as a freelancer! YOU CAN HELP THEM! I've invited jewelry artist and handmade marketing expert Lucy K...

Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils that we face when owning our own business, especially as service providers.    She goes deep into trusting our skills and following the formula we’ve created. Linda talks about ways to get beyond the head trash and fear so writing comes from a detached...

It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan   - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media.  You’re going to learn so much fr...

Busting your thumbs trying to show up on Instagram to get clients? Or maybe you're doing the opposite, completely avoiding the platform all together and hoping it will morph into a platform that just sends qualified clients your way automatically and effortlessly. That's not gonna happen. Ever. You know the drill: you gotta show up to book out. Branding Strategist Megan Otto gives us the quick-and...

I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery call so we feel confident, land the high-end clients, and charge our top fees. You know it's true: your clients are judging your appearance in that first 1:1 meeting. Your lighting, your confidence, your delivery and your looks... they all matter in...

Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. She wanted to be home, have a flexible work situation and build a business that gave her freedom made her lots and lots of money Using her top-notch brain, she built a $1million subscription model business for essential oil biz owners and network mark...

Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online business owners. Annie's passion lies in working with businesses and individuals to track digital marketing campaigns, interpret data, and maximize their marketing budget to be sure they are allocating money where they will see a positive return. I can't...

Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch.   Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs perfecting their sales pages for their digital o...

Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content! Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer Allwood. I was setting up Google Analytics and notice...

Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us to teach us podcast promotion strategies. If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar!   Connect with Kristen: Sign up for Kristin’s strategy sessi...

I've seen it happen time and time again: Entrepreneur starts business journey. Entrepreneur works hours and hours to build her dream. In the process, becomes sedentary, stressed out, gains weight, and completely burns our and breaks down. Only after achieving success, entrepreneur embarks on health journey with mind-blowing before and afters of 50lb weight loss #Betterlatethannever   Don't let thi...

You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients. Denise Cornell is an Ideal Customer Expert. She helps entrepreneurs boost sales by pinpointing exactly who they are selling to and why that person is buying. She has over 25 years experience in tech startups and online marketing as an employee, consultant, co-founder, and boot-strappin...

Through the last 11 years of building and running a business I’ve changed so much as a person. Sure I’ve gained confidence and skills, but I’ve also learned how to balance home and work life, strengthened my independence as a provider to my family, and found my unique place as an online professional. It’s been an eye opening experience to look back and see the 10 (some unexpected) ways I’ve change...

She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big.  Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media — a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia.  She put her hand up for a low-level, part time position and turned a sid...

This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get stuck here because they aren’t stepping up in this one key way.  Make sure you’re a part of the free FB community for freelancers and catch the next interview live >>> Click here to join.      Links mentioned in the show: IRS Article: Understanding Em...

Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Entrepreneurship definitely has its perks, but can mess with your mindset and leave you questioning if you can even do the work! Biz Cach Jen Grosso is here to help us work through this headtrash and prepare you for your discovery calls and help you ste...

I like to nerd out on techie tools and new ways of doing online marketing. But when it comes to my business, it wasn't hard to come up with my can't-live-without, best tools for virtual assistants. These are five tools I use EVERY DAY in my freelance business for ME AND FOR MY CLIENT WORK. Of course, I could go on and on with tons of other cool hacks and tricks of the trade, but these are the esse...