The Marketing Freelancer: Unicorns Unite

This week we’re talking money with Chelsea Brennan of Smart Money Mamas.  Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing with their family’s finances.  As Chelsea explains,...

What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like. If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offers various levels of support that fit her lifestyl...

Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies.   In today’s episode she’s sharing 5 branding tips for virtual assistants, freelancers, and digital marketing service providers to h...

Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video.    Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules you should always apply whether the video is for...

Will you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And here’s how to know if you’ll make your money back.   Enroll in the Unicorn Digital Marketing Assistant School before midnight on March 16th   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaga...

Underpaid?  When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me. I’m not proud of that wage, but over time things changed. Now I’m charging my worth while I work with the clients I love. In this episode I’ll tell you how I went from an underpaid VA to a digital unicorn, and how you can avoid that same pitfall. I started...

Keri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog grooming business. After 10 years she had to move again and leave her established clientele. Since Keri’s passion is helping others, she wanted to find something online where she could relocate when her husband had to  and take her clients with her. ...

Natasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing even though she didn’t have any experience. She didn’t see the potential in herself and passed on the invite. When the second launch came around she took a leap of faith, in herself, and joined the class.  Nearly all of us can relate to what Natasha...

Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get paid for … and why they’re so in-demand. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr   Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Dig...

Time to put on your big girl pants and start understanding your contracts. Trademark and intellectual property lawyer Kelley Keller is here to sweep away your fears when it comes to legalese and using contracts in your new freelance business. She says most problems arise when there are omissions and lack of procedures for when things go sideways. Today she’ll give tips for how to get started and g...

In the online space you have to be careful about watching others and thinking that’s what you need to be doing. A digital marketing services or virtual assistant business has a very low start-up cost. But then you start hearing the stories and seeing the fancy tools, and you might start second guessing yourself. Don’t let it stop you! In reality, you don’t have to have all of these “things” to be...

Social media is NOT the only way to grow your freelance digital marketing or virtual assistant business. Let’s dive into four ways to get clients coming in... no duck-lipped selfies and tiktok dances required.  Episodes Mentioned: #7 Where do I Find Virtual Assistant Clients? #29 How to Get Started from Nothing in your new freelance business #46 Freelance Business Models #95 The SAHM + MOPS leader...

“I needed something that didn’t center around my kids,” said Britteney Barber who is a mom of three, Space Force spouse, and former elementary school teacher. She loved volunteering with MOPS (Mothers of Preschoolers) so much she stayed in leadership positions for a decade. The volunteer work made her a better mom, wife, and friend. (Moms, I know you get this) It gave her a sense of purpose and ke...

Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to school for industrial engineering in her home country of Nicaragua before starting over in the U.S., got her MBA and was always starting at the bottom of the totem pole with work. Two years ago, Claudia was caught in a transition between being unemploye...

Now this is how to kick off the new year! Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and personal lives. Today she’s tearing down the steps of setting a goal into four actionable parts so that your goals are realistic, meaningful and wildly successful. We touch on so many good topics, and I love how Kristin gets vulnerable with her own overwhel...

Want to start a virtual assistant business but afraid the cost will set you back?  Good news: starting a virtual assistant business doesn’t require investing a ton of cash in the very beginning. There is a super low start-up cost and barrier to entry. And you can easily make your money back if you have the marketable skills and ability to perform the client work.  I’m all about doing things as ine...

I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. When someone asked me to do a new - to me - task, I always said yes because I knew I could enhance my skillset and because I love to do new things. I teach my students the same philosophy. Get your foot in the door with one task and offer to help in othe...

Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key!  Aino Horsma is a design leader and mentor with a career that spans over 16 years working with some of the top creative minds in San Francisco and Finland. After building a six-figure career in design, she’s now on a mission to share what she’s learned with aspiring d...

Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor I love her story so! She started her door hanger business while her husband was on deployment in Afghanistan with paint parties and has grown to a membership model with 1,000 members. We're going to talk about her biz journey, her team of 11 members (including a few of...

Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospects to choose YOU over the competition.  Here's what you'll learn in a nutshell: - How to provide a strong guarantee that renders objections as useless - The 4 types of testimonials you should use to boost your credibility If you’d like to become your...

Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes in hopes you’ll avoid those same ones.  The 3 mistakes I’m sharing today with you will blow your mind! If only I knew back then, where I could be today. But hey, we learn and move forward, right?  Just remember this key point: If you’ve made any of th...

Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs implement self care, back end business organization/systems, and accountability into their business. She specializes in helping her clients manage the day to day of the business by working smarter not harder with her End of Day Routine.  Business owners did...

Let's talk about NICHING DOWN with your freelance business and being something other than a virtual assistant. Don't let this keep you STUCK. The goal is to get you operating well into your zone of genius and priming you to go to you true zone of genius where you can charge premium rates without having a maxed out workweek.  Download my freebie: 10 Digital Marketing Tasks I started out with: https...

Let’s hear it for the moms! I’m cheering you on in this episode by reminding you of what you’ve accomplished and why you can do BIG things in the digital workforce. Moms are the multi-taskers, creative thinkers, and growth mindset doers. I’d like you to hear me out and feel good about your abilities. I’ll show you how to take that into the online space as a digital marketing specialist.   Other Ep...

Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital media VA unicorns like us) grow their businesses. Today she’ll be chatting with us live about what's involved in her work as a Facebook ads manager.   This is a magical unicorn task. Many biz owners need someone to do it for them.    Andrea tells us why...