The Marketing Freelancer: Unicorns Unite

Humans love stories. We are attracted to them for pure survival’s sake!   But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales.   That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content.    Catherine i...

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making. So back to reality and the world I live in. You gotta start in the mailroom and work you...

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time.    Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains t...

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice you...

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.  We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and...

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.  Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely...

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer s...

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.  I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new.  In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, t...

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant busines...

Grab all of Amy's freebies here... Take the quiz:  3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI*    As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in a day and there is only one of us....

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launc...

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager. My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one...

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she h...

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities.  Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her ow...

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.    That’s why I invite...

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the busi...

This week I’m chatting with Bret Shuford from CreativeLife Coach.    Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his hus...

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in t...

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to...

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team.  They need you!  Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispens...

You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with.  Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so...

When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show up as yourself and know what to say in these grou...

Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers. There’s one common success group: TEACHERS. That’s because teachers truly have the total package...

It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing. Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and strengths is the start line. Through 1:1 coaching a...

Tamika Auwai owns Orisha Creative, a nurture marketing agency that smart coaches call when they’re ready to get off the content creation treadmill for good. In today’s episode, Tamika will explain what nurture content is, why it’s needed to bridge the gap between lead generation and sales content, and what ROI nurture content should achieve if done correctly. Through her unique process, the Nurtur...