The Marketing Freelancer: Unicorns Unite

Not all revenue is created equal. Sure, when you're starting out, it's easy to say yes to every opportunity that comes your way, but as you grow, it's time to get savvy and figure out how to make more money without burning yourself out. In this episode, Belinda Rosenblum, CPA and Profit Strategist of Own Your Money, shares how to overcome money mindset issues and her experience of working hard but...

In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics–...

Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider. I don’t mean industry types of clients, but clients at different stages of the business.  As freelancers, we need to align with...

Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together. This will make you a better digital marketer. I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and...

Today's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectations can be a challenging and frustrating experience. In this solo pep talk episode, I discuss a rejection letter received by a workgroup member from a business owner who was overly focused on perfectionism. I break down how you’re allowed to see red...

Why are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk so you can see the value of what you bring to the table, even if you don’t meet all the requirements.   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to de...

Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market.  Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue…...

Copywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation.  It's not about blowing your own horn. It's about making your value clear and understood. And...

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross.   That’s why copywriter Tarzan Kay is he...

Copywriting Series #4   Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks. How does she do it?  By adding personality. Today, she’ll break down how to add personality to your copy (and your clients’...

Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Cop...

Copywriting Series #2 The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers. In the second episode of my podca...

Copywriting Series #1   As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story… Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable mome...

Launch Series #5 What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time?  Answer: a retrospective.  Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases. If you run an online business and are bringing together a team for product, event or...

Launch Series #4 Let’s face it: ads can be scary.  There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!).   This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite. Jenn is an expert when it comes to Facebook and Instagram Ads.  She’s doing th...

Launch Series #3 Ok, unicorns, I’m delivering another powerful episode this week all about launch emails. What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients. Conversion copywriter and launch funnel strategist, Brittany McBean, is my...

Launch Series #2 One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets. No mad rush of enrollments. No payment notifications. No one buying. Nada. Unfortunately, it happens all the time.  Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to...

Launch Series #1 Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager.  But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach. Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the l...

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good.  Listen for the scoop on what’s happening in 2023. Enjoy! Sponsored by Braden Drake’s Contract Club . Get access to a solid cl...

It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how to create the right videos that actually convert followers and viewers into clients. My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate th...

Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers.  This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals witho...

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better?  Discovery calls are relationship builders.  Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen.  In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can appl...

From the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call. This is where communication starts.  Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage th...

Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up.   This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture a...

Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients. But how do you stand out from the sea of applicants all competing for the same virtual position? Today’s conversation will provide valuable insight into the hiring process an...