The Marketing Freelancer: Unicorns Unite

Having authenticity in your business and being true to yourself and your values can attract clients, build trust, and set you apart from the competition. That’s exactly what my guest, Jason Nunez, continues to do with his successful digital marketing agency. After retiring from the Air Force, Jason used his extensive experience in the government sector and his passion for helping others and founde...

Many freelancers struggle with the constant need for perfection, which leads to procrastination and missed opportunities. Instead of making progress towards your goals, you find yourself stuck in a cycle of self-doubt and fear of failure. My guest Brittany Gardner had a discouraging job experience that left her feeling undervalued and underpaid. She’s a UDMA School grad, a Digital Marketer's Workg...

Online business owners are getting frustrated with the level of quality of their virtual assistants and service providers. There's a lot of people saying that they know how to do marketing, but actually haven't had formal training or really understand the strategies or how to go above and beyond what an admin assistant can really do. I am so excited about this episode! I have some of my business b...

I talk to a lot of VAs who are really struggling. They want to upskill but finding clients is keeping them stuck. I get so many questions from all of you who send me messages that say “How will I find my first clients if I enroll in UDMA School? Finding clients has kept me from pursuing this over and over.” It's the same words.         My guest today, Angela...

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After realizing her passion for marketing while building the back end of her health coaching business, she made the bold decision to start her own virtual assistant business.  In this episode, Janelle shares how she enrolled in the Unicorn Digital Mar...

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was understanding their pain points, tailoring my services to fit their needs, and building trust with my follow-through and genuine interest in their businesses. One thing I always emphasize is the power of building a personal brand and getting known for you...

Freelancers don’t have to create a dazzling social media presence. I've been there too, feeling the pressure to shine in the social media spotlight. But I realized most of my clients didn't even look for me on Instagram or Facebook. It was through word-of-mouth referrals and professional networks. These connections were a far more effective and less exhausting way of finding potential clients. I'v...

A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s not good advice. When you rush into specialization without first honing your skills and gaining some valuable experience, you're missing out on a whole world of benefits. We're talking about the confidence that comes from mastering your craft, the enhan...

I'm over it. You're promised that as a VA with zero experience, you can rake in a whopping $75 an hour or $100k per year. Sounds enticing, right? But it’s not true.  I've heard about so many VAs stuck making a meager $20 to $25 an hour. You're working tirelessly, but the rewards just don't measure up. I've been there too. I started as a freelance writer, creating press releases for local busi...

“Doing it for yourself is just as valid as doing it for somebody else. Do it for yourself. Learn it for yourself.” After Initially offering transcription services to fund her daughter's travel experiences, Sandra’s hard work and results-driven approach quickly turned her into a highly sought-after virtual assistant. Now, she’s consulting with businesses on their strategies, leading teams, and even...

Freelancer Mindset Series #3 Believe it or not, a big roadblock for many women entrepreneurs is being afraid of getting too successful. It might sound crazy, but this fear can make us trip over our own feet or stick to what feels safe. We have to push past these limiting thoughts if we want to grow personally and professionally. In this episode, Celi Arias (aka the Grown Ass Business strategist an...

Freelancer Mindset Series #2 Let’s talk about that pesky inner critic we all know too well. You know, that little voice that loves to rain on our parade and sprinkle doubt all over our dreams? We can get trapped in a cycle of negative self-talk, constantly questioning our abilities and worth. Sometimes we try to shut up that inner critic by seeking validation from others or constantly striving for...

Freelancer Mindset Series #1 Mindset is a difference maker. It’s something big that holds all of us back. We get in our heads and it prevents us from really going for things we want in life. Our mindset controls whether we show up in total confidence about the work we’re doing. It's about doing it scared, right?  My guest is Tracy Litt, a sought-after quantum success mentor for visionary wome...

Content Marketing Series #12 The digital marketing world is evolving faster than you can say “ChatGPT” and as virtual assistants and DMAs, we gotta stay ahead of the game. In this episode, I talk all about how AI is changing the role of VAs and how embracing its potential can skyrocket your value as a digital marketing pro. AI Tools are shaking things up–  they're here to make our lives easie...

Content Marketing Series #11 Remember when blogging was the new kid on the block? I do. It was my first love in the world of digital marketing. It was satisfying knowing I was connecting with people through my words. As time passed, the novelty wore off, and blogging took a back seat to more immediate forms of content.  Recently, I've noticed a shift. In this solo episode, I discuss how blogging i...

Content Marketing Series #10 You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It's all about forming a bond that goes beyond flashy advertisements. That's where strong communities come into play. In today's episode, community strategist Shana Lynn Bresnahan sha...

Content Marketing Series #9 Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audience. They often end up wasting time and resources on strategies that just don't resonate. It's time to shift your focus and embrace short-form videos, specifically Instagram Reels. These bite-sized videos have the potential to grab attention and incr...

Content Marketing Series #8 It’s time-comsuming and exhausting trying to come up with brand new content all the time. You don’t have to reinvent the wheel when it comes to your social media posts. Save yourself from the burnout! Join us as we explore the secrets of repurposing content for effective social media marketing. My guest is Linda Vogt, a social media strategist and manager from Orlando,...

Content Marketing Series #7 Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA Business all in one easy place?  Grab it here for just $7.99.   Ever feel like you're stuck in a never-ending loop when it comes to social media? You know the drill: post every day, engage with your audience, and watch...

Feeling frustrated and discouraged because your podcast isn't taking off? You're putting in the effort, pumping out content left and right, but somehow your listener engagement and growth just aren't matching up. With consistency and some strategic thinking, you can overcome these challenges and create a podcast that really hits home with your audience. Our guest today is Krystal Proffitt, a seaso...

Content Marketing Series #5 Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you've poured your...

Content Marketing Series #4   After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself spending most of her time at home working on school-related tasks. She knew deep down that this pace was unsustainable. Then, a simple quote shared on social media struck a chord: "You're totally replaceable at work, but you're not replaceable at hom...

Content Marketing Series #3 Do you ever find yourself going bonkers while hunting for that one design or project? You know, that moment of sheer frustration when it seems like everything you need has magically vanished? You're desperately trying to locate a specific design, and your precious time is slipping away faster than you can say "Canva." Brenda Cadman, a Canva Verified Expert, is here to h...

Content Marketing Series #2 Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them.  Guess what– there’s a better way. Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for...

I'm a firm believer in up-leveling and claiming the job title you want for the business you're building. Just like they say, "dress for the position you want," you should also take on the job title you want. Whether it's a Content Manager, Tech Specialist, Copywriter, Social Media Manager, or Video Manager, owning that title is the fastest way to attract higher-end clients.  Today I’m exploring wh...