The Marketing Freelancer: Unicorns Unite

I am super thrilled to bring copywriter (and NSYNC SuperFan) Liz Wilcox in the house to share how to turn followers into customers! She is the queen of email marketing and teaches something completely radical ...it's going to blow your mind.... Why you should STOP WRITING STORIES in emails ... and what to do instead. Liz's audience building advice is perfect for the virtual assistant and freelance...

We all have worries and doubts when it comes to venturing into the unknown and doing something new. Today’s episode will give you encouragement and peace of mind with your future of becoming a freelance business owner. I’ve asked my community to share their best tips and sage advice with you!   Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Medi...

Several months ago I had one of my all-star students (Whitney) in the group sharing her experience working as an assistant for a real estate agent. She was doing a mix of administrative duties, real estate specific tasks all while using her digital media skills. A true unicorn of talent! Her interview had the most views. It went bananas because so many of you were interested in this line of work.....

Where do you start? What service should you offer first? Here are my top three tasks you should take off your client’s plate first if you’re a digital marketing virtual assistant. They’re not hard, but they easily add up to 6 hours a week if you’re offering the minimum services estimate. Perk: starting these three tasks will help you develop a smooth workflow, learn your client’s brand voice and b...

Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way. This coffee -loving, mom of four started out as "just a VA" and now runs her own Social Media Agency Ten 10 Social. She’s killing it! Samantha has the first-hand experience being the unicorn VA and can tell you what worked for her and how (and why) she transitioned in Facebook Ads management. I am s...

Today, I’m sharing open and honest advice that no one really talks about in this freelancer world: knowing when it’s time to walk away from a client. Even if you love the client, the work, the money... it can be hard to make that decision.  Here’s five questions to ask yourself so you’ll know if it’s time to quit. I coached a fellow virtual assistant through this process of deciding to quit a clie...

We all know that clients sometimes need a little more help than sending an email out every week or formatting a keyword-rich blog. Sometimes behind the scenes of their business is a bit of a mess. It can require the brains, organizational skills and big picture vision of someone who is analytical and smart like my friend Ange Quinn. As a certified online business manager and director of operations...

I’ve learned my lesson the hard way: being too accessible to clients, staying up too late to work on their business and having to do work on my vacation or holiday! This episode is all about setting and enforcing boundaries. I want to encourage you to look out for yourself first, especially as a business owner yourself! Links mentioned in the show: The Freelancer’s Contract Checklist  The Facebook...

I find it so inspiring to hear how other freelancers got started and found their niche. Today I’m chatting with award-winning podcaster Jen Amos about her journey in this online service world.  Jen is a military child and Gold Star daughter who never found a traditional 9-5 job attractive. She told me recently, "If it weren't for the internet I wouldn't have been able to work from home for the las...

I’m seeing it every day in my inbox from biz owners … one of the most requested digital services right now is for help with podcast and media pitching. Course creators, biz coaches, membership site owners, etc. are in desperate need of help right now to get them on podcasts, virtual summits, stages and media opportunities. It’s all about visibility and they just don’t have the time to do it. Their...

You're a business owner and it's time to have a plan. A plan to keep your expenses under control. A plan to pay those quarterly taxes without wincing. A plan to pay yourself (so you don't end up being a slave to your biz). And most importantly a plan to make sure your service-providing business is profitable and YOU get to benefit from those profits!! Hello, vacation hotspots! I've invited Ramsey...

It’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your pricing. It’s an ever-evolving process and is absolutely NOT a get-rich-quick scheme. But have faith, eventually, you'll get there! It helps to have end goals. Whether you want to own your own agency, have scalable digital products or be the go-to expert in...

Did you realize that many entrepreneurs hire based on personality types? Knowing yourself and your clients and how each of you operates will make a huge difference in the success of your working relationship... and sometimes whether you even get hired! So you can see, I'm really excited about this week's guest! Jennifer Kim is a business coach, and former dentist, who helps her clients find their...

It’s not rocket science, but these three instagram tasks are so helpful to online business owners. If you can master them, learn the lingo, and love the platform, you’ll be able to scoop up the remote work and help entrepreneurs grow their brand and their business using Instagram marketing. Here are the schedulers I mentioned in the show: Facebook Creator Studio Later Planoly Agorapulse Hootesuite...

I teach my unicorn digital marketing assistant students to get their foot in the door with virtual work by approaching their local businesses. You'd be surprised how many mom-and-pop owned stores need help with social media, ESPECIALLY INSTAGRAM! I've gotten tons of leads this way. And you can too!!! To help you get the gig, I've invited my friend Halima Salim from BlackBoard English to help us le...

It’s been one for the books! I’m not this crazy goal setter or planner, but I’d like to take some time to reflect on the wins of 2020 and my biggest lessons when it comes to online business. Ending 2020 on a positive note and Happy New Year! Download my contract checklist: emilyreaganpr.com/contract Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!...

Let's be real, pretty much everyone who works behind-the-scenes likes it that way! We're not out to seek the limelight or want to be instafamous; however we get such satisfaction in helping our clients work toward (and achieve) their business dreams! Here it comes ...BUT we still have to put ourselves out there to get the good clients, the billable hours and career-advancing projects. Groan with m...

Book Nerd Alert! Let’s discuss the  New York Times best-selling book Essentialism: The Disciplined Pursuit of Less by Greg McKeown and how you can apply 3 essentialist principles to your client work as a virtual assistant, service provider and/or freelancer. Are you a people pleaser? Have a hard time saying no? Wondering what to focus on? I have a feeling you’re going to like this one! Links Menti...

Admit it, I know you've taken a quiz online (probably over on Buzzfeed) that was a total time suck and delivered awful results. Maybe you even quit in the middle of it due to boredom. Writing a converting quiz is NOT as easy as it may look. (It took me a few weeks to write mine!!) There's a reason copywriters charge 5k for a well-written quiz that brings in leads and sales for their clients. Yes,...

You're not going to jail, but why does anything that have to do with the law seem so scary when you’re in business? Because we don’t want to screw things up, short ourselves on getting paid and end up doing work we never intended to do. For the independent contractor, this is why the contract that makes us so squeamish. But I don’t want this to stop you! Contracts are so important. They protect us...

***Fair warning: there are a couple F bombs in this episode, only because this tax and lawyer guy has named all of his programs and products Unf*ck Your Biz. The legal and tax stuff blocks a ton freelancers from offering their services to online business owners. This is not my zone of genius so I've invited lawyer, pickleball player and Pokeman fan Braden Adam Drake to speak to us about taxes and...

Over the last 10 years in freelancing, I have found that writing in the clients' voice is one of the hardest things to do. It’s hard when it’s a new working relationship, you have to learn everything about them in a quick amount of time and capture their voice so that no one can tell it’s NOT them actually writing their social posts, emails and blogs.  Well this episode should give you confidence!...

Small business owners are over it. They absolutely do NOT want to hire someone to their team who they have to train. They want a virtual assistant and teammate who already gets the online marketing part of things. Let’s go deeper when it comes to the tour vs the training approach and how you can capitalize on this fact so you land the client in your next discovery call. Here’s your chance to be th...

When I first heard Chanti Zak on a podcast I knew I needed to learn from her and find a way to get in her network. She combines two things I love: Email list building & Writing. She does it so friggin' well. I immediately joined her quiz writing course the second it opened up last fall. It was an intense course that walked me through every step of the copywriting process. It took me a bit longer t...

You can’t be successful online without having a solid backing in these five online marketing areas. This is how you make yourself marketable, hireable and highly sought after by online business owners, course creators, membership site owners, brick and mortar stores and influencers. This is your key to getting online work.  Get the confidence you need to say YES to any client, get the job leads di...