The Marketing Freelancer: Unicorns Unite

Goodness, my pool of unicorns is so talented and diverse in their educational backgrounds and work experiences. It never surprises me when I get new students from high-level positions in previous careers, but they’re usually looking for a BIG change in freedom with their freelance business. Today I’d like you to meet one of my new unicorn students Victoria Lambert who owned a paint business. With...

Not everyone is cut out to run their own freelance, service providing business. This isn’t a typical job… where someone is going to meet you on the first day and take you step by step through orientation and then hold your hand for the rest of the day. In this digital business world, you’ll have to have the right personality, the right strengths and the right attitude to make it work for you. List...

Carolyn Gardner is a teacher, single mom and brand new unicorn graduate of the Unicorn Digital Marketing Assistant School (formerly known as the Digital Media VA Crash Course) shares her journey, and the tasks she does for biz owners. She’s using her new unicorn skills to upscale her business while managing several clients.     This is your insider's look at the behind the scenes of the VA Crash C...

You can absolutely start from scratch and build up your freelance business. You don’t need a lot. I am not about overcomplicating it. In this episode, I will walk you through the quick and dirty business and how to find those first PAYING clients.  Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management t...

Did someone say day rates???? I am absolutely thrilled to bring Sarah Masci into the group to talk about day rates services. She has over 14 years experience in running an online business, branding and web design. Just look at her beautiful work over on my new website and branding! She knows what she's doing and she's figured out how to be efficient... the only way for clients to work with her is...

Let's find a freelance game where the odds are in your favor. There’s one thing you’re really good at, where you’re better than most. We’ll take that skill set and combine it with digital marketing knowledge to make you unstoppable and instantly hireable in the service-provider world.  “When you can’t win by being better, you win by being different.” - James Clear   Links mentioned in this episode...

We're going to open your eyes to the behind-the-scenes world of podcasting with my guest Emily Porter, owner of Emily Porter Productions. Emily is a Podcast Producer and Strategist who does everything for her clients besides recording the actual podcast episode. She loves every single little (and big!) detail about what it takes to create, edit and manage high-quality, high-converting podcasts.  L...

Ever feel guilty when you send that large invoice of billable hours to your clients? Ever want to discount your rates just to help a client out of a tight spot? This message is for you. You, big-hearted, people pleaser!!!   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to...

I've asked my friend Lauren Chante , milspouse, mompreneur business woman and fitness & nutrition coach of Lauren Chante to give us insight on virtual assistant internships. She’s hired quite a few of my Crash Course students to work with her and learn the ins and outs of digital marketing.  It's always nice to talk to other business owners to find out who they are looking to hire, what they expec...

Ghosting … it happens all the time. A desperate business owner acts like they need to hire a VA like yesterday, you put in the effort to get your portfolio in order, write an impressive, customized cover letter that apply for their position only to never ever hear back from them Well there’s four main reasons clients ghosts that are work saying “Bye, Felicia.” And there 1 main reason that is prett...

I've invited my very smart and extremely organized friend & business consultant Kristen Westcott from Kristen Westcott Media to share her presentation about the systems business owners need to have in place before they hire. I wanted to name this event: what to tell your new #hotmess #scatterbrained #visionary clients to do when they think they are finally ready to hire you... LOL You all know wha...

I would say about 85% of the job ops that come across my inbox are for social media help. So many online business owners need assistance with creating posts, scheduling content and performing engagement tactics. It takes a lot of effort, planning, creativity and man hours to keep a social media account going. It’s a content hamster wheel of work that never ever goes away. The good news is there is...

So I've invited my friend Jessie Lewis, copywriting coach for online business owners, to help us get better at audience building for our clients. She's going to share with us critical components of a STELLAR lead magnet and how to get it in front of MORE people so your clients build their audience.  Also, we HAVE to discuss where most people go totally wrong with their lead magnets so you know wha...

No, this is not your typical PowerPoint presentation. There’s a huge opportunity for freelancers with any kind of writing, design, and/or social skills and tech smarts to help clients with their live webinars, masterclasses and free trainings. It’s all part of an educational marketing sales funnel that is becoming pretty standard for online business owners.  It’s the perfect gig for a unicorn virt...

I'm so excited to have one of my Unicorn students Heather Hanson speak with us about her new unicorn VA work life and what's happening in her business: Heather Hanson Digital Marketing Solutions !! Heather took the course in the fall and is BOOKED OUT! You'll hear how she found clients, what tasks she's actually performing for them,  what she's learning about sales funnels and what clients really...

There are 2 types of business owners. One that has SOPs and one that doesn’t. The one with SOPs will make your life so much easier.  Now let me tell you why SOPs are so important and maybe even sexy to boot. Links Mentioned in this Episode: Loom - Video Recording   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Commu...

Today, my guest, Kirst Navaroli has an interesting story because she has an MA degree in Clinical Psychology and she is working REMOTELY for a Psychological Assessment Company as a VA. I love that she is in a field related to her education and still able to work from home, be home with her sweet baby girl, and be able to move with her husband's pilot gig. She's going to tell us more about what she...

I had zero intentions of being a course creator. I was happy being behind the scenes. But then I realized I couldn’t take on any more clients or team members. Something had to change. Today I’m sharing the story behind my digital course and how one email from Amy Porterfield changed everything! Check back with me for the next time Amy launches DCA to take advantage of my bonuses! Links Mentioned i...

As you know, social media is one big part of what online business owners need help delegating ... most of us are familiar with Facebook. My very first retainer client hired me to take over his Facebook Business Page. I have to admit I did not know what I was doing at the time. I figured things out, made it work, watched some stats, helped promote them but it wasn't until I took Rachel Miller of Mo...

So many of my students get stuck on updating their resumes… I have a little secret to share about resumes when applying for contractor jobs: you just don’t need one. Let me tell you what to do instead. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in...

I'm so excited to have one of my Unicorn students - Carrie Peterson speak with us about her new unicorn VA work life and her business Carrie Peterson Connects Carrie is such a go-getter with an inspiring story to tell: after she was let go from her job, she was on the job search finding that she was overqualified for so many positions, yet she knew she needed to update her tech skills. Carrie took...

This business owner asked me this: “I’m thinking of hiring a community manager, what are some of the things I should ask him/her to do?” In this episode, I’ll share a list of those community manager tasks, but I’d rather focus on what this person should be good at. And it’s something my former boss hated hearing.   Links mentioned in this episode:  Take my quiz to find your strength   (Then post y...

If you’re helping clients on Instagram you gotta learn from the man himself -- Tyler J McCall.  He’s one of those magic makers like YOU AND ME who actually did the work behind the scenes and helped hundreds of clients with their instagram. In all of his experience, he developed his own success framework and now teaches biz owners in his Followers to Fans Society.  He’s awesome. You’re gonna love h...

Won’t someone just fire me? I cannot possibly keep this up. By now you probably know if your school district is going to virtual online classrooms for the fall semester. Here’s a few tips for the momma VAs who have too much work and need to dial back to save their sanity. Meanwhile, it’s looking like a golden opportunity for those of you who want the gig!   Learn with me: Gif & Sticker Making Work...

You're in for a treat! One of my very own unicorn students - Megan Masterson Ramus - just got hired to a 6-figure entrepreneur's team as her Facebook community manager. SCORE! It makes me so happy that she is working with a golden ring client right out the gate of taking the VA Crash Course - kind of a fairytale story. Yes this is a real job and she works about 20 hours a week. She's going to be b...