The Marketing Corner with Shawn Campbell

This past week or so, I've run into several people I dealt with from 10, 15, 20 years ago.  So, how does your reputation from your past effect how you'll do business today? That's this episode's topic as I drive back to my office from meeting with someone I dealt with over 20 years prior. 

This episode features a very special guest, Gayle Petrillo, as we discuss the story behind the story of The Accident, her recent publishing debut. The Accident is simply a powerful, inspirational story that Gayle shares with us - and one she tells quite clearly as it is of her own early childhood. You can reach Gayle via email at firstimpressions602@gmail.com To order her book: For the book in Eng...

How much time to you spend marketing your own business? I discuss this topic and semi-challenge you to do the same. Besides, if you don't do it, who will? 

No, marketing isn't just advertising or how you sell your product or service. It encompasses everything from the very conception of your product or service to how you produce it, package it, your brand, pricing and all the above.  Before you listen to this episode, what is your definition of "marketing?" 

I've met and worked with a ton of people over the years, many of which are a lot smarter and a lot more creative than I am. However, what separates them from me?  I work.  I get into a struggle that's currently being experienced by a fellow business owner, why you can't wait until the "perfect" time to launch and the only reason I'm able to do what I do today in this episode.  

How much of your success, or lack of, due to your mindset and doing the little things that add up to small successes or small failures. In this episode, I'm brutally honest about how much not having alcohol for over two months has helped me and all the little things I have in mind each day to keep this momentum going in the right direction. 

Paul is actually a two-time guest of the show and, yes, he came prepared and ready to talk about his beginnings in the world of entrepreneurship and scratchboard art. 

YES! I've reached 100 Episodes of the podcast and I saved a very special guest for the occasion. I was going to debut this tomorrow, but, hey, why not now? Check out this milestone episode with Special Guest: Jim Catanzarite, a long-time ad exec that I met in my very first days as an entrepreneur - only he and I didn't realize what one another did until about a year of knowing one another. The ane...

So I had the distinct pleasure in this episode to sit down and have a tremendous conversation with Guy Welsh of Empower Financial Group. We get into many topics of Guy's career, including his time in professional baseball and what led to his decision to become the phenomenal financial advisor he is today. Additionally, Guy discusses his own personal mission as a financial advisor and some of the c...

Powerful.  That just about sums up this episode with Special Guest, Liz Hernandez of ARTEZONA Gallery. We talk about a number of topics, including nurturing the creative entrepreneur in each of us, facing adversities, finding our voice, confronting confrontation, and many, many other topics we all face as entrepreneurs. This was simply a powerful, powerful conversation. 

I had a company reach out to me recently and I could smell the stench from a mile away. Not only would I probably have lost income, my brand could've taken a hit as well. Learn more about the details of what I did to research them and the red flags I found.  Have you had a bad experience with a partnership gone wrong? Email me at shawn@cmgsocialmedia.com or comment where you've found this epi...

Always an interesting conversation with long-time buddy of mine, Jim Grossman of Full Forward Coaching. In this episode, Jim and I talk about the mental and psychological obstacles facing entrepreneurs today and how to overcome some of these issues.  Jim's history includes coaching entrepreneurs and CEO's with the mental aspects of running the show. If you're finding yourself in a rut lately,...

Yes, we have a McPadden, a Callesen, and a Campbell in the same room and on one episode. We squirreled at first, but got on track, talking all things video and digital marketing - and trust me, we give you some HUGE nuggets and insight here. Learn more about Robert and Danny and how Danny, in particular, got his start - you'll be amazed!  This is a must-listen-to episode if you have room for...

I let John in the door despite him donning a USC sweatshirt. Other than his attire, he was incredible in this episode, offering us expert insight into organizational leadership, leadership in general, and why he thinks NOW is the best time ever to build a winning team. 

Great episode with Eric Erickson of Viking Investments! We discuss his journey from corporate to entrepreneur as well as his very unique opportunity for small business owners who are looking to diversify their portfolios! 

Probably my biggest podcast gig so far as I had the co-authors of the new book, Do No Harm, a manual (if you will) for law enforcement agencies to help guide their officers and staff with a values-based system and guidelines. Additionally, Mark, Ramon and John (who helps with the education of this values-based system) talk about the conception of the book, the history of law enforcement and their...

There may not be a more important episode to date for small business owners than this one with Profitopia's Kevin Marshall and Sean Smiley as we discuss the Employee Retention Program (ERC). If you're a small business that has any employees, you may have the opportunity for assistance to help you recover from the last 12 months. This is really a must-listen-to episode!  And, yes, we do discus...

As an entrepreneur, it's important to know the marketing tools at your disposal and Facebook Ads are often misunderstood or not utilized properly. Here are five components your Facebook Ads need to be effective - and I ponder the thought of eating a leftover chocolate chip on my desk. And, of course, there are a few extra nuggets for you regarding your Facebook Ads.    Are you using Face...

This is an extra special episode as I had the opportunity to sit and chat with an amazing person and the most compassionate Realtor I've ever met - Jairo Aragon. Get your tissue ready as we talk about his "why" and backs it up with a story from his early career you need to listen to. Additionally, Jairo offers first-time home buyers and home sellers three BIG tips to make things go a little smooth...

As an entrepreneur, you have so many hats to wear and many responsibilities. Unfortunately, a lot of us forget to take care of first things first, that being our health. As an entrepreneur, I find myself a lot more equipped to take care of business when I'm at my healthiest.   This video, yes, states the obvious reasons, but also addresses the added benefits for entrepreneurs when our li...

As an entrepreneur these days, you need to be paying attention to your personal brand as much as the business' brand. Here are three ways you can energize your brand as an entrepreneur and move yourself into the upper atmosphere of entrepreneurship!   And, of course, I cover three platforms and ideas on how to implement them for your personal brand - and not just for your small business....

You're a small business owner and now you've reached a point where you need to hire a social media agency to help you market your company. Whether it's because you simply don't have the time to do it yourself or you just don't "get it", hiring a social media agency can be a daunting task. From my experience as a social media marketer, and as a fellow small business owner, I've put together this vi...

Yes, I do appreciate the small business owner who actually does something with their social media marketing; however, I do see some bad mistakes that are easily correctable. In this video, I advice small business owners, solopreneurs and entrepreneurs on the three most common and biggest mistakes I see every day.   My business is assisting small business owners with their social media an...

Are you sabotaging your own success? As an entrepreneur, your mindset is everything and, although you may not realize it, you may be sabotaging your own success. This video/podcast covers the three areas in which I believe you may be your biggest obstacle to success as an entrepreneur.   Let's face it, entrepreneurship is tough. Why, then, as one do we do this to ourselves?  Afterwa...

Sometimes more is less - and I especially believe that to a point when it comes to your ability to sell as a small business owner. In this video, I had recently had a lunch with a gentleman who, ironically, sells a Sales Course. Furthermore, he was absolutely the worst sales person I had ever met - ever.   So, how should you sale in today's environment? Be educational. Listen. Care about...