The Marketing Corner with Shawn Campbell

Entrepreneurship and being a small business owner have a lot of things in common with baseball. In this episode, we talk about 5 things small business ownership have in common with America's past time - baseball!   If you own or are thinking about starting a small business, then this is a great look and what you're in store for. Baseball is a game that is really a game within many games...

This is a powerful conversation with two special guests of the show, Leon Adams and Yvonne Bacon, both of whom are empowerment coaches. We talk about several subjects that revolve around the topic of mindset and appreciating yourself first and foremost to move forward to living the life you want to live. Definitely a must-listen to episode! 

Be sure to catch this motivating video with myself and Special Guest, Tricia Beck, a new author of the just-released Mentoring Lifts and Inspires: Women Empowering Women. Find out what inspired Tricia to not only write her first book but also do it in only in 5 months! And, oh by the way, the book debuted at #1 in it's category in Amazon just this week!  You can find Tricia's book on Amazon a...

When was the last time you did a video for your social media marketing? It's not as complicated as you may think and you really don't have an excuse why you can't do at least one or two a month. Here are a few tips and some motivation to get you going! 

This of LinkedIn as your opportunity to network with people online at any time. If you were networking in person, would you go in and immediately ask for the sell? No, you wouldn't and you shouldn't do so on LinkedIn either. Here's the biggest mistake I'm seeing and an alternative to this bad tactic.

This is a real easy platform to overthink. Trust your gut, be consistent and provide your audience good content - plus a few other ideas for you. 

This one is a biggie and one that you need to understand when putting together your social media marketing program. 

What are the qualities that you should be looking for when hiring someone to work on your website, SEO or social media? Here are my two cents. 

Had an interesting conversation with a client today about growth strategy. What's yours? Are you planting a lot of trees or just one big one? 

Part of being an entrepreneur is knowing that there's always something new to learn. If you're not learning something new everyday, you're probably not going to be in business for long. 

Are you able to control the uncontrollable? You can if your perspective is right as an entrepreneur.

As business owners, you probably had a tipping point that pushed you to where you are now.  This was mine. 

I go after my biggest competitor every day and this is how I do it!

Do you and your employees provide consistently good customer service? In my opinion, it's a lost art. Either you're hiring the wrong people or not properly training your employees or, frankly, you're leading by example.  How would you rate your last several customer service experiences?

Strategic partners can make a huge difference for your business. However, you need to find the right fit for your business so, ultimately, the client receives a great product and/or service.

No matter how much you plan ahead, inevitably things can turn into chaos when you own your own business. Welcome to entrepreneurship.

Working for yourself has many advantages and many of those advantages can be found if you learn how you can scale your business.

What did you get done today? Yes, it's a holiday, but it's not a time to take off if you're working for yourself. This is my mindset going into today and what I plan on accomplishing.

This is a very common question I get and it's thoroughly addressed in this video with several ideas and why these ideas should be implemented in your day-to-day posts on your Facebook business page.

We can't afford to take fastballs down the middle in business. Here's how you can make sure you connect on the next fastball as well as be able to hit the curve and, yes, I swear this does all pertain to business, not just baseball.

Saturdays are mandatory for entrepreneurs. Are you making the most out of yours?

I've found that the biggest hesitancy about social media marketing for small business owners stems from having the wrong mindset about it. Here's what your approach about marketing your business on social media should look like.

Here's how I start my day.  What's your routine? 

Many of you will disagree with me on this one, but this is my take on when the right time to ask for a referral is. 

When I first started my business, I doubled-down on my LinkedIn efforts and earned some of my first clients. Here are some things I did that are still relevant today.