The Marketing Careers Podcast

A marketing career path from a digital agency to director-level role in a large media company requires you to be your own champion, obsessed with learning, document your accomplishments and always finding ways to leverage your network. Justin Silva discusses his experiences on why he focused on being the best at social media,  how he got into more strategic roles and learnings from his biggest mar...

A marketing career path from a musician to owner of an SEO agency requires a passion for learning all you can about your craft, and not being afraid to fail.  Bill Sebald talks about what he learned working for both agencies and in-house marketing teams as the SEO expert. Connect with Bill Sebald:  via Linkedin:  linkedin.com/in/billsebald/ via Twitter: @billsebald via Email: bill (at) greenlanema...

When it comes to selecting your Marketing Career Council, what is the difference between a Mentor and a  Coach?  Finding a Mentor is a long-term career advancement solution focused on building trust, a personal relationship, and a reference point. Some mentors can also provide coaching. Finding a Coach is a  point-solution, focused on a time-based engagement to receive skills and drills to enhance...

A marketing career path to a  digital marketing manager role requires you to be curious on how things work, write a lot and tie your impact to overall business, company and CEO goals. Kisha Velazquez discusses her experiences with the power of writing, managing a marketing department or one - with the responsibilities of many, setting expectations with a CEO, and some great resources for your mark...

A marketing career path to a CMO role requires you to be aware of your strengths and to have a strong T-Shape.  Paul Cowan discusses his experiences with a solution mindset, following curiosity, and leveraging his network to advance his marketing career to CMO of FreshBooks. Paul's Interview Tips: - Get the customer - Understand the product - Tell the truth/be honest Connect with Paul Cowan:  via...

A marketing career path in social strategy and social selling only requires you to be curious about helping people and businesses share value.  Establishing processes that empower employees to be evangelists, for your company and industry, in social media  is an overlooked social strategy. Jen discusses her experiences identifying key internal personas and establishing strong internal relationship...

A marketing career path in web analytics requires does NOT necessarily require a love for numbers, but does require insane curiosity. Making sense of Google Analytics data and how to properly share results with leadership and clients. James discusses his framework for providing web analytics value to clients: Audit, Strategy and Implementation. Our guest James Corr turned stints in finance and sta...

A marketing career moment is when you get to educate your client or management team on how to leverage the new shiny object.  The Clubhouse app is taking its place as a shiny object, much like we saw with Meerkat, Blab, Periscope,  Snapchat and TikTok. How should marketers be talking about Clubhouse with clients, teams and managers?  Is it worth testing? Are there privacy concerns?    Listen to fi...

A marketing career path in an agency requires a certain focus and curiosity. With the dynamic nature of Google and other ad platforms, a role in paid search or biddable media is not for everyone. Our guest Aaron Levy learned early in his career on the importance of being a "T-shaped Marketer" and he shares specific tips and tricks on advancing his marketing career from co-op to a Group Director at...

What is a 'normal' marketing career path for sales and business development professionals? What is the day-in-the-life for an integrated sales, business development and inbound marketing role. Our guest Tyler Rohrbaugh shares specific tips and tricks on how he effectively got outside of his comfort zone to advance his marketing career from co-op to a lead of a Sales & Marketing team at a leading t...

Marketing Career resolutions should not be annual, they should be part of an overarching Marketing Career Plan. Beware of these Marketing Career Resolutions... "Get a new job" "Get a raise" "Get a promotion" "Get into digital/traditional" "Start a new career" Focus on creating the right measurable mindsets, habits and micro-commitments. Resources from this episode: Find the right marketing course...

The 3 steps for successfully onboarding your new marketing team member:   Connect them with a 'buddy'. Engage them early with a mini-project. Prepare and execute against a 90-day plan Resources from this episode: Get your 90-day plan template, and other helpful guides and tools, here - themarketinghelp.co/membership Have questions around onboarding marketing talent or setting up a 90-day plan?   L...

The 3 steps for identifying and hiring A-level marketing talent.  Building the business case - What is at stake if the role is NOT hired? The Marketing Job Description - Is it succinct and focused on candidate benefits? The Marketing Job Interview Process - Equip your interview team with a rubric and have your competency scorecard ready. Resources from this episode: Find behavioral assessments for...

Follow these two activities to audit the strength of your marketing team. Ask each team member to define the Purpose and Goals for your team AND their role. Complete a 9-box Performance & Potential model  Not sure how to interpret the results of these two activities with your marketing team?  Let us help!  Email us at connect (at) the marketing help (dot) co Other key resources for your Marketing...

Sometimes a strategic approach to your virtual role success is greater than a series of band-aid fixes. Tips you’ll get in this episode.. - The 5 P’s that should manage EVERY meeting you have. - The power of a "At Cause" vs “At Effect” mindset. - The two main biases keeping you from advancing in your role and how to address them.  - When to leverage synchronous vs asynchronous communication method...

Four reasons why you need to have an exit conversation with your Agency partner. Performance Budget In-House The Network Successful agency partnerships come down to approaching every agency partner as a...true partner.  Be ready to hold yourself accountable and be transparent with your feedback. Work for an agency, and want to be a guest on a future podcast episode? Email us at connect (at) the ma...

Three ways to make sure you are building the strongest marketing agency partnership:  Identify and embrace the right mindset with your team. Include the right agenda topics for your kick-off meeting. Hold each other accountable. Need help with finding an agency partner? Work for an agency, and want to be a guest on a future podcast episode? Email us at connect (at) the marketing help (dot) co. Oth...

Follow these 3 steps to make sure you find the right agency partner. Develop your game plan Define the right selection process Deciding & Setting the right parameters Need help with finding an agency partner? Work for an agency, and want to be a guest on a future podcast episode? Email us at connect (at) the marketing help (dot) co. Other key resources for your Marketing Career Journey Linkedin Le...

Great takeaways on how to establish yourself as a BIG-T Strategist. So much value for your career when focusing on Diplomacy, Management and the ability to Sell Strategy. ----- Key resources mentioned in this episode: Planning Dirty Academy #BlackLivesMatter Response Toolkit The 6-month transition into strategy framework Over 25 Free PDA Resources   Other key resources for your Marketing Career Jo...

Just applying to the popular job boards is rarely the solution to finding your next marketing job. Just networking with your alumni network can be more effective, but what do you ask for? The  two necessary ingredients for a successful marketing job search are: Selective Job Search Boards Selective Networking You have to execute BOTH of these to increase your chances for success.  Leverage learnin...

Negotiating your marketing job offer can show the hiring manager that you actually have a comfort level with negotiation. But do you know what to ask for?  How to ask for it?  Always ask for at least 24 hours to review the offer. Prepare: Get a sense for your value, your leverage and the company culture. Practice the Ask:   These two starter sentences will make it easy for you to make that ask. De...

With no more ping pong table, how are you keeping a strong remote marketing team culture? We uncover the true meaning of a team's culture, plus solutions to the 3 biggest challenges every remote marketing team is facing. Tools to help you: OfficeVibe Calendly Loom Have you had success in a remote marketing role or have questions about your current remote marketing role? Connect and tag us in Twitt...

Listen for the details on the 3 traits of a successful remote marketing meeting: Agenda Interaction Outcomes   Have you had success in a remote marketing role or have questions about your current remote marketing role?    Connect and tag us in Twitter - @TheMKTGHelp   Email us - connect (at) themarketinghelp (dot) co      Your Marketing Career  Resource Center    Comprehensive Marketing Career Str...

Listen for the 4 tips on being a successful remote marketer. Schedule Skills Celebration Say:Do Have you had success in a remote marketing role or have questions about your current remote marketing role?  Connect and tag us in Twitter - @TheMKTGHelp Email us - connect (at) themarketinghelp (dot) co    Remote Marketer Resources Want to join hundreds of other remote marketers just like you? Remote M...

Listen for the 3 traits of a successful marketer Managing Across in their roles.  A strong EQ (emotional intelligence) Setting a common purpose Building relationships, not barriers Have you had success leveraging these traits in Managing Across?  Connect and tag us in Twitter - @TheMKTGHelp Email us - connect (at) themarketinghelp (dot) co    Managing your marketing tasks in a remote role?  Check...