The Marketing Careers Podcast

Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles.  Josh shares his marketing career tips and advice on .. The two outcomes you can expect when asking a lot of questions How to be a 'C-suite whisperer' and get your ideas sold  The  two most important things you should...

The 5 action steps every marketer should execute for a successful exploratory interview... Prepare or provide something of value Send the agenda in advance Prepare your answers for 'tell me about yourself.' Memorize your top 3 marketing impact statements and accomplishments. Send a relevant 'Thank you' (& provide more value). How to secure the right exploratory conversations? Watch our free webina...

Our guest Anna Tutchkaia - serial entrepreneur,  Head of Marketing for ManyChat- shares her  perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities.   Anna shares her marketing career tips and advice on .. The 3 step process for landing a marketing role without applying online How to turn an internship into a FT role How to get...

Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her  perspective on how to lead a marketing career that welcomes courage and adaptability.   Deborah shares her tips and advice on .. * How to make an immediate impact when starting your marketing role * How to effectively manage your agency partner. * Why having a ma...

The 3 marketing student career questions answered in this episode: 1. How can I decide on which area of marketing I should go with my career? 2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)? 3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually?    Resources mentioned in this episode that you...

NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his  perspective on how to start your  marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview. Connect with Tim Clark: via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!) via Email: tclark (at) nascar (dot) com -- (subject lin...

Phenom's Director of Product Marketing, Tom Tate, shares his  perspective on how to start your  marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer. Connect with Tom Tate: via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!) via Twitter: @tnrt Marketing Resources mentioned: Radical Candor by...

CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities.  Connect with Dave Fink: via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast) via his website: www.postie.com Marketing Career Resources: Get the guided support you need in your marketing car...

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates,  and how to ace your marketing interview by focusing on sharing three specific things.  Connect with Jennifer Hitchens via Linkedin:  ...

A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn. Jed and I discuss the key marketing career topics around this trend like.. Developing a networking and learning 'work out' routine. Less is more when developing your network The importance of establishing a Career Council Embracing the Watch-Do-Teach learning model in your day to day...

A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams."  Jed and I discuss the key topics around this trend like.. Navigating recency bias as a team member and manager The importance of developing skills around People, Process and Technology How to future-proof your career when your marketing team goes Hybrid Marketing Career Resources: Get the guided...

One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin. Jed and I discuss the two most common types of this marketing career trend -  The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process. The Award Speech - A marketer that publicly acknowledg...

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years.  Connect with Piers...

A consistent and relevant personal brand is critical for any successful marketing career. But how do you, and should you, talk about your personal brand during a marketing interview? You should focus on these three key areas - that will address the three most common types of questions you will be asked. What's your Personal Pitch - why you are relevant - "Why should we hire you?" Self Awareness -...

Aligning your marketing career with a niche industry can be valuable and provide a strong foundation. CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team,  turn failures into learnings, and how to transition from contributor to marketing manager and leader. Connect with Rebecca Pollard via Li...

The 3 Marketing Career Moment focus areas during your Q4 are... Your Role Your Career Strategy Your next 90 days Key resources to support your amazing Q4. Set or Reset your Marketing Career Strategy with these Free Career Planning Tools Understand your marketing manager's  working style by reading the Marketypes Guidebook Prepare for your next 1x1 with your manager with this 90-day plan template P...

Marketing careers provide a lot of moments for learning. Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now. Winning and managing new clients. How to identify a bad marketing manager. Mindsets and questions  to ace your marketing interview. Connect with Gerry McGoldrick via Linkedin:  linkedin.com/in/gmcgoldrickdig...

The 3 biggest trending topics for marketing careers in 2021... The Great Resignation is creating opportunities for all marketers. The Marketing Job Interview process is very flawed, but can be mastered. Poor Marketing Managers are manageable. Key resources to consider in taking action on these trends. Set or Reset your Marketing Career Strategy with these Free Career Planning Tools Prepare to ace...

Presentations have been a key vehicle for communication and story telling for thousands of years.   But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations? CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and  managers, and why you may be ready to hire y...

A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray.  Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing.  Co...

A marketing career path that is focused on agency roles,  specifically client management roles, needs to understand and master how to build and develop relationships.  Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry today.  Connect with Ian Rohin:  via Linkedin:  li...

Resources mentioned in this episode that you can check out: The 6 Key Marketypes : Which one are you?  Use this guide to identify your marketing career working style. The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement. The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume...

A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success.   Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor.  Connect with Jack Jokinen:  via Linkedin:  linkedin.com/in/jackjokinen/ via...

A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand.  Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to result in consistent clients - to the point where no...

Marketypes help to… Identify & address skill gaps Manage up & influence across Level-up your direct reports Hire the right marketers Design high-performing teams Reduce marketing team churn The Six Marketypes are... Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty Olympian: complete focus on one channel or discipline, very high level of expertise Gunslinger: tru...