The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

Episode 79 of The Marketing Career Podcast explores how mid-career marketers are leveraging niche online communities to bypass traditional hiring pipelines. Lucas and Luna examine the case of Sarah Chen, a former brand manager at Clorox who built a 4,000-member Slack community for CPG marketers. Within eight months, she received three job offers from community members, including a senior director...

Episode 78 of The Marketing Career Podcast explores a controversial edge many mid-career marketers are quietly exploiting: turning their side projects into tax-deductible businesses. Lucas breaks down the IRS 'hobby loss' rule, the difference between a Schedule C side hustle and a genuine business, and why the 2025 tax year saw a 34 percent spike in marketing professionals claiming home-office ded...

In this episode of The Marketing Career Podcast, Lucas and Luna dive into a fresh career strategy for mid-career marketers: the 'no-BS career contract.' Lucas explains how to create a one-page document that outlines your non-negotiables—things like salary floor, remote flexibility, growth budget, and ethical boundaries—and use it as a filter during job searches. He shares a real example of a produ...

In episode 76 of The Marketing Career Podcast, Lucas and Luna explore the portfolio career model for mid-career marketers. They discuss how combining a full-time role with consulting, teaching, or side projects can build resilience and accelerate skill development. Using the example of a senior brand manager who launched a part-time newsletter and a mini-course, the hosts break down the financial...

In an era where marketing skills have a shelf life of roughly three years, mid-career generalists are turning to structured industry mentorship—not just coffee chats—to pivot into new verticals. Lucas breaks down the mechanics of the 'advisory compact,' contrasting it with the thin ROI of most informational interviews. Luna shares data from a 2025 LinkedIn study showing that marketers with a forma...

Episode 74 of The Marketing Career Podcast dives into a skill that separates smart career moves from expensive mistakes: strategic skepticism. Lucas and Luna break down the telltale signs of red-flag job offers, from vague job descriptions to inflated titles and equity promises that evaporate. They walk through real-world cases like a marketing manager who pushed back on a VP title at a startup wi...

In this episode, Lucas and Luna dive into the strategic use of informational interviews for marketing generalists looking to pivot or advance. They discuss why this old-school networking tactic is more effective than ever in 2026, with the job market favoring candidates who demonstrate curiosity and strategic thinking. The conversation centers on a specific case: a mid-career marketer named Priya...

In this episode, Lucas and Luna explore how mid-career marketing generalists can leverage internal company podcasts to boost visibility, build cross-functional influence, and accelerate promotions. They break down a real case study from a Fortune 500 CPG company where a brand manager launched an internal podcast called 'The Brand Builder' and saw a 40% increase in leadership mentions within six mo...

In this episode, Lucas and Luna explore a counterintuitive job-search strategy for marketing generalists: leveraging what they call 'unconventional referrals.' Instead of asking someone to submit your resume to HR, you ask them to introduce you to three people in their network who might be hiring—or who might know someone who is. Lucas walks through the data: a 2025 study from the career platform...

Lucas and Luna discuss how mid-career marketing generalists can use a listening tour—a structured series of one-on-one conversations with stakeholders across sales, product, and engineering—to build internal influence and land a promotion or a cross-functional role. They break down the mechanics: the pre-meeting research, the five-question framework, the follow-up system that turns conversations i...

Episode 69 of The Marketing Career Podcast drills into an overlooked job-search tactic that's gaining traction in mid-2026: the inside-out pitch. Instead of leading with your resume, you start by solving a specific problem the hiring team has publicly acknowledged—on LinkedIn posts, earnings calls, or even Glassdoor reviews. Lucas and Luna walk through a real example: a B2B SaaS marketer who lande...

Lucas and Luna explore how mid-career marketers can leverage internal mobility to land promotions, using a detailed case study from a Fortune 500 company that cut external hiring by 40% in 2025. They break down the specific strategies—like job shadowing, internal job boards, and manager sponsorship—that helped marketers move from specialist to director roles without changing companies. The episode...

Episode 67 of The Marketing Career Podcast. Lucas and Luna explore how mid-career marketing generalists can leverage skills-based hiring platforms like Revelo and foraged.com to bypass traditional resumes and land roles at companies like HubSpot and Zapier. They discuss the shift from pedigree-based hiring to demonstrated skills, share specific tactics for creating skills portfolios and passing as...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how mid-career marketers are abandoning the traditional career ladder for a career lattice — a lateral growth strategy that builds breadth over vertical ascent. They dissect a real-world case: a senior brand manager at P&G who moved sideways into a product marketing role at HubSpot, gaining cross-functional skills that led to...

In Episode 65 of The Marketing Career Podcast, Lucas and Luna drill into a specific tactic that keeps coming up in hiring conversations: the cold email. Not spammy blast emails — targeted, research-backed outreach that gets marketers into rooms they otherwise couldn't access. Lucas walks through the mechanics of a cold email that actually works, citing a real example where a product marketer at a...

Episode 64 of The Marketing Career Podcast explores a strategy many marketers overlook: turning employee referrals into actual job offers. Lucas and Luna break down the mechanics of getting referred at companies like HubSpot and Salesforce, where referral hires account for nearly 40% of new roles. They discuss how to identify the right referrers, craft a message that lands, and follow up without b...

Episode 63 of The Marketing Career Podcast with Fexingo explores how mid-career marketers are leveraging employee advocacy programs to boost personal brand, generate B2B leads, and accelerate promotions. Lucas and Luna break down a real case: a senior marketing manager at a mid-sized SaaS company who used a structured employee advocacy initiative — posting curated industry insights on LinkedIn for...

Lucas and Luna explore how mid-career marketers are using side projects — not just to build skills, but as the centerpiece of their job applications. Lucas breaks down a specific case: a senior brand manager at a midsize CPG company who built a public Notion-based marketing library during her commute. That project became the most-compared item in her interview loop, directly leading to a product m...

Lucas and Luna explore a quiet career lever: internal company podcasts. Lucas opens with a specific case — how a senior marketing manager at a mid-sized SaaS company, named Jen, launched a monthly internal podcast interviewing product managers and sales leaders. Result: she got promoted to director within 11 months, citing cross-functional visibility as the key differentiator. Luna pushes back on...

Episode 60 of The Marketing Career Podcast explores how mid-career marketing generalists are using AI-powered portfolio builders—like Folio.ai and Coframe—to create dynamic, data-rich case studies that outperform traditional PDF resumes. Lucas and Luna break down a specific success story: a senior demand-gen marketer who built an interactive portfolio in under three hours and landed a VP role at a...

In episode 59 of The Marketing Career Podcast, Lucas and Luna zero in on a specific career strategy: using podcast guest appearances to generate inbound job offers. Lucas walks through the three-phase framework he's seen work for mid-career marketers — identifying the right shows, delivering a memorable interview, and turning that into a conversation with hiring managers. Luna pushes back on the t...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing generalists are bypassing LinkedIn job postings and using niche community platforms like Hacker News, Indie Hackers, and industry Discords to land roles in 2026. They break down a real case: a generalist marketer who found a growth role at a $12M ARR B2B SaaS company through a Slack community, skipping the formal...

Marketing generalists often struggle to quantify their impact. In this episode, Lucas and Luna explore how marketing generalists are using sales enablement — specifically, deal-level content attribution — to tie their work to closed revenue. Lucas breaks down a concrete case: a B2B SaaS company that tracked which marketing materials sales reps used in specific deals and linked those materials to w...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing generalists are using LinkedIn newsletters to establish thought leadership, generate leads, and accelerate career growth in 2026. They dive into a specific case: a mid-career B2B marketer who grew her newsletter from zero to 15,000 subscribers in 6 months by focusing on a niche topic—ABM for mid-market SaaS. The...

Episode 55 of The Marketing Career Podcast with Fexingo. Lucas and Luna explore how marketing generalists can leverage salary transparency laws and data to negotiate better offers. They walk through a specific tactic: using a salary spreadsheet from a peer-run community, citing an example where a mid-career marketer used real data from 40 peers to shift a below-range offer by $12,000. The hosts di...