The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

Lucas and Luna explore the concept of a career archive, a curated collection of your best marketing work that goes beyond a standard portfolio. They discuss how to build one, why it's more powerful than a resume for internal promotions and job interviews, and how a mid-career marketer used her archive to land a director role in six weeks. Plus, a practical tip on organizing your archive for maximu...

In this episode, Lucas and Luna explore how a side project—like building a personal analytics dashboard or launching a niche newsletter—can accelerate a mid-career marketer's promotion timeline. They break down the case of a brand manager at a mid-sized CPG company who built a customer segmentation model on her own time and used it to land a senior role. The hosts discuss the three rules of a prom...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how side projects outside your day job can accelerate your promotion timeline. They break down the story of a mid-career brand manager at Nestlé who built a personal newsletter about pet food trends, grew it to 12,000 subscribers in eight months, and used that project to leap from brand manager to senior brand manager. Lucas e...

Mid-career marketers often face a plateau where their resume feels stale and their interview stories don't land like they used to. In Episode 101, Lucas and Luna explore the career portfolio approach — a shift from listing past duties to curating a living document of projects, results, and skills. They break down a real example: a marketing manager who landed a senior role at HubSpot by replacing...

Episode 100: Lucas and Luna explore why the most successful mid-career marketers don't navigate their careers alone. Instead of relying on a single mentor, they assemble a personal board of advisors — a small group of trusted peers, former managers, and industry outsiders who provide candid feedback, strategic introductions, and accountability. Lucas breaks down the concrete steps: how to identify...

In episode 99 of The Marketing Career Podcast, Lucas and Luna explore how salary bands—those ranges companies post in job listings—can be a powerful negotiation lever for mid-career marketers. Lucas shares a specific case: a senior brand manager at a CPG company who used publicly available salary bands from competitors and industry salary surveys to anchor her ask 15 percent above the midpoint of...

Lucas and Luna unpack a specific negotiation technique called the Salary Script — a structured conversational framework that mid-career marketers use to anchor higher offers without sounding demanding. They walk through a real case: a senior brand manager at a mid-sized CPG company who used the Script to turn a $115,000 initial offer into $132,000 plus a performance bonus, all in a single phone ca...

Lucas and Luna explore how mid-career marketers can conduct a career time audit to identify hidden time drains and reclaim hours for high-impact work. They walk through a specific method used by a senior brand manager at Unilever who tracked her week in 15-minute increments and discovered she was spending 12 hours on low-value internal reporting. The hosts discuss how to categorize tasks into zone...

Lucas and Luna explore the 30-day skill sprint — a focused, high-intensity approach to building a specific marketing skill rapidly and then showcasing it publicly. They walk through the method used by a senior content marketer who learned no-code automation in one month and landed a promotion. The hosts break down the sprint structure: picking a single skill, defining a concrete output, committing...

In this episode of The Marketing Career Podcast, Lucas and Luna explore the concept of the career sabbatical — a deliberate break from work, typically 3 to 6 months, that mid-career marketers use to avoid burnout, gain new skills, or pivot their direction. They dive into the story of a senior brand manager at a mid-sized CPG company who took a 4-month sabbatical to travel and complete a digital ma...

Lucas and Luna explore the career portfolio strategy for mid-career marketers: collecting tangible work samples (campaign recaps, A/B test results, strategy decks) into a living document that accelerates job searches and contract negotiations. They unpack a case study of a senior brand manager who landed a director role in 3 weeks using a curated portfolio instead of a traditional resume. Practica...

Lucas and Luna challenge the traditional career ladder model for marketers, introducing the career lattice framework. They discuss a 2025 LinkedIn study showing 62% of marketer moves are lateral, not upward, and explore how lattice moves build cross-functional skills that compound over time. Specific case: a brand manager at Procter & Gamble who moved sideways into digital analytics, then product...

In Episode 92 of The Marketing Career Podcast, Lucas and Luna explore a powerful but underused tool: the personal career contract. Most marketers negotiate contracts with employers or clients, but rarely do they formalize one with themselves. Lucas breaks down a case from a senior brand manager at Procter & Gamble who used a written personal contract to reset her career trajectory after stagnating...

Episode 91 of The Marketing Career Podcast drills into a counterintuitive strategy: using job boards not as a primary search tool but as a research engine to map out career paths. Lucas and Luna examine how a product marketer named Jenna used LinkedIn, Built In, and Otta to identify skills gaps, benchmark salary bands, and target companies hiring for roles one step ahead of her current level. They...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how mid-career marketers can craft a compelling career narrative to differentiate themselves in a crowded job market. Drawing on a real example of a marketing director who landed a role at HubSpot by reframing her experience as a story of growth, they discuss the 'career narrative' framework: a structured approach that moves b...

In this episode, Lucas and Luna explore the concept of a personal 'career board' — a small group of trusted advisors who provide candid feedback, open doors, and hold you accountable. Drawing on the example of former Unilever marketing executive Aline Santos, who credits her success to an informal board of mentors, they discuss how to recruit the right mix of peers, senior leaders, and industry ou...

In this episode, Lucas and Luna explore the 'rejection resume' — a career tool that turns job search failures into strategic data. They unpack how marketers at companies like Mailchimp and HubSpot have used rejection logs to identify skill gaps, strengthen interview performance, and reframe setbacks as learning opportunities. Lucas shares a specific example from a 2024 study by the American Market...

Lucas and Luna explore how mid-career marketers are using niche industry conferences — not as attendees, but as strategic networking and visibility plays to land job offers. Lucas breaks down the data: a 2025 conference attendee survey found that 34% of marketers who spoke on panels at niche events received a direct job inquiry within 90 days, versus just 8% from general industry events. They disc...

Mid-career marketers often stall their own growth by waiting until a campaign, a portfolio piece, or a job application feels 'ready.' This episode unpacks the 80 percent rule — a concept borrowed from product development and applied to career decisions. Lucas and Luna walk through a concrete example from a former Starbucks marketer who landed a senior role at a challenger CPG brand by submitting a...

Episode 85 of The Marketing Career Podcast. Lucas and Luna dive into the career contract—a written agreement between a marketer and their manager that defines specific growth milestones, learning budgets, and promotion timelines over a six- to twelve-month period. They break down real examples from HubSpot and Adobe, where marketers used these contracts to secure raises, switch teams, or gain budg...

In this episode of The Marketing Career Podcast, Lucas and Luna explore the Career Sprints strategy — a framework where marketers work in focused 90-day cycles to build visible achievements, rather than grinding for years hoping for a promotion. They break down how a mid-career marketer at a B2B SaaS company used three sprints to move from marketing specialist to senior manager in 18 months. Lucas...

Lucas and Luna explore a career strategy for mid-career marketers: the freelance trial. Instead of applying cold, you pitch a short-term paid project to a company you want to join. Lucas breaks down the mechanics using the example of a content marketer who landed a full-time role at HubSpot after a six-week freelance contract. They discuss how this approach bypasses HR filters, demonstrates skills...

Lucas and Luna dive into the skills audit as a strategic tool for mid-career marketers looking to close competency gaps without a full career reset. Lucas breaks down the four-step framework he used at a B2B SaaS company: inventory existing skills, benchmark against job descriptions at target roles, identify the delta, and build a 90-day micro-learning plan. He shares a concrete example of a conte...

Episode 81 of The Marketing Career Podcast with Fexingo explores reverse mentoring as a career accelerator for mid-career marketers. Lucas and Luna dive into a specific case: how a senior brand manager at Procter & Gamble used reverse mentoring with a Gen Z social media specialist to revamp the brand's TikTok strategy, leading to a 40% increase in engagement and a promotion to director. They discu...

In episode 80 of The Marketing Career Podcast, Lucas and Luna explore how mid-career marketers are building portfolio careers—holding multiple income streams across different roles, clients, and platforms. They break down the model using a specific case: a former in-house brand manager at a midsize CPG company who now earns 60% of her income from a fractional CMO retainer, 25% from a Substack paid...