The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

Lucas and Luna explore how mid-career marketers are using internal mobility programs at large companies to pivot into new roles without changing employers. They dig into a 2025 LinkedIn report showing that employees who move internally are 3.5 times more likely to be promoted, and discuss real examples from companies like Unilever and Microsoft. The hosts break down the concrete steps—shadowing, s...

Episode 53 of The Marketing Career Podcast dives into zero-party data — the data customers willingly share. Lucas and Luna explore why marketers are pivoting from third-party cookies to explicit preference data, citing a 2025 study from Gartner showing brands using zero-party data see 2.5x higher email engagement. They discuss real-world examples like a DTC skincare brand that used a preference qu...

Episode 52 of The Marketing Career Podcast explores the rise of fractional marketing roles for mid-career professionals. Lucas and Luna break down why companies like a 50-person B2B SaaS firm in Austin now hire part-time CMOs at $8,000 a month instead of full-time directors. They discuss the three-profile split—strategist, executor, adviser—and how fractional work offers income stability without a...

Episode 51 of The Marketing Career Podcast: Lucas and Luna explore how marketing generalists are leveraging customer advisory boards to build credibility, gain strategic insights, and accelerate career growth. They unpack a real-world case: a mid-career marketer named Priya who pitched a CAB to her CEO and secured a seat at the table within six months. The hosts discuss how CABs differ from focus...

In this episode of The Marketing Career Podcast, Lucas and Luna explore the growing trend of senior agency talent leaving firms to launch their own boutique consultancies. Drawing on a recent survey by the Agency Management Institute showing that 38% of agency leaders plan to go independent in 2026, they break down the economics, the client acquisition problem, and the surprising role of AI in rep...

Episode 49 of The Marketing Career Podcast dives into the art of negotiating job offers for marketing generalists in 2026. Lucas and Luna break down two specific tactics: the 'anchor high' method from a candidate who secured a 25 percent base salary increase at HubSpot, and the 'total compensation scope' approach used to negotiate additional equity at a Series B startup. They discuss how to resear...

In this episode of The Marketing Career Podcast, Lucas and Luna explore the rise of video resumes as a tool for marketing generalists in 2026. They discuss a real case: a generalist who landed a senior brand manager role at a mid-size DTC company after submitting a 90-second Loom video alongside her traditional resume. The hosts break down why video resumes work for marketers specifically — showca...

Lucas and Luna explore how freelance marketplaces like Upwork and Contra are evolving in 2026, and why more marketing generalists are using them to land high-paying project-based work. They break down the shift from hourly billing to value-based pricing, the rise of 'portfolio-first' profiles, and how generalists with broad skills are out-earning specialists in this new landscape. Specific tips on...

Lucas and Luna explore how marketing generalists are leveraging AI agents to automate workflows, personalize campaigns, and compete with specialists. They discuss a concrete case: a solo marketer who used AI agents to run a full-funnel campaign that outperformed a team of five. The episode covers specific tools, costs, and skills needed to succeed with AI agents in marketing today. #MarketingGener...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing generalists are building personal brands to stand out in a crowded job market. They break down a specific case: a former content marketer turned LinkedIn creator who grew a following of 12,000 professionals in six months by sharing short video case studies. The hosts discuss the strategy behind consistent posting...

If you're a marketing freelancer, you know the pattern: one month you're swamped, the next you're refreshing your inbox. In this episode, Lucas and Luna break down a specific strategy used by a real freelancer who swapped project-based income for monthly retainers. They walk through the math: how one designer replaced $8,000 in erratic monthly income with $6,800 in predictable retainer revenue, an...

Lucas and Luna dig into the retainer model for marketing freelancers — why it's becoming the preferred way to work in 2026, how to structure a retainer that benefits both the freelancer and the client, and the specific numbers behind retainer pricing. They walk through a real case: a content strategist who moved from project-based work to a monthly retainer that increased her income by 40 percent...

Lucas and Luna dig into a concrete trend: marketing generalists are using Notion to build public skill portfolios that land them jobs. They walk through real examples—a former social media manager who built a campaign playbook, a HubSpot marketer who tracked 14 A/B tests in a public dashboard—and explain why hiring managers at companies like Zapier and Loom are increasingly asking for Notion links...

In this episode of The Marketing Career Podcast, Lucas and Luna explore how B2B marketers are building community-led growth strategies in 2026. They dive into the rise of Slack and Discord communities as lead generation engines, using the example of a SaaS company that turned a 500-member community into a $2 million pipeline. They discuss the skills needed to run these communities, how they differ...

Lucas and Luna break down the specific economics of marketing freelancer pricing in 2026. Lucas walks through a real example from a marketing generalist who raised her day rate from $600 to $950 over eight months by restructuring her offer and dropping low-value clients. They discuss the data behind rate increases, how to benchmark against agency pricing, and why the current inflation-adjusted med...

Lucas and Luna explore how marketing generalists are using no-code platforms like Airtable and Zapier to automate workflows and beat specialists. They break down a specific case: a solo marketer at a 50-person B2B SaaS company built a lead-scoring system in Airtable that replaced a $30,000/month Marketo license. The episode covers three concrete no-code automations any generalist can set up in an...

In this episode, Lucas and Luna explore how marketing communities are becoming a legitimate alternative to traditional degrees in 2026. They break down the rise of platforms like the Marketing Meetup and OnlineGenius, where marketers share real case studies, get peer feedback, and land jobs without a four-year diploma. Lucas cites a 2025 LinkedIn study showing that 42% of marketing hires now consi...

Lucas and Luna explore why top marketing talent is leaving agencies for in-house roles in 2026. They examine a specific case: how a mid-sized agency in Chicago lost three senior marketers to a single SaaS company, breaking down the compensation, culture, and autonomy shifts driving the exodus. Lucas shares data from a recent industry report showing that in-house marketing salaries now outpace agen...

Episode 36 of The Marketing Career Podcast. Lucas and Luna explore a concrete career path that hasn't been covered yet: marketing generalists moving into product-led growth roles. They use the specific example of a former brand manager at Mailchimp who became a growth PM at Canva — mapping the skills transfer, the salary bump, and the tactical steps. The hosts also address the common fear that PLG...

In this episode, Lucas and Luna dive into a startling new trend: marketing generalists who once thrived are now being replaced by AI agents. They analyze a recent LinkedIn study showing a 40% drop in generalist job postings in the last year, and contrast it with the rise of hybrid roles that combine marketing with data science or product management. The hosts discuss what this means for career pla...

Episode 34 of The Marketing Career Podcast with Fexingo. Lucas and Luna explore how marketing generalists are adapting to the 2026 job market, focusing on a specific case: a mid-career marketer who pivoted from a specialist content role to a generalist position at a mid-size B2B SaaS company. They break down the skills that made the transition work, the salary impact (a 22% increase), and how the...

In Episode 33 of The Marketing Career Podcast, Lucas and Luna explore the underrated power of referral programs as a career catalyst. They break down how a single referral from Dropbox's early invite system led to a cascade of opportunities — and why network-building beats cold applying every time. With concrete data on referral hire conversion rates (4x higher than standard applications), they di...

Lucas and Luna unpack a surprising trend in 2026: product marketers are quietly taking over the growth function at B2B and B2C companies alike. They examine how the role has evolved from writing launch copy and slide decks to owning pricing, positioning experiments, and cross-functional revenue strategy. Using real examples from companies like Canva and Gong, they show why product marketing now si...

Lucas and Luna explore how informal marketing communities—like the Thursday Marketing Roundtable or the Growth Marketing Slack—are increasingly replacing traditional degrees and certifications as the primary credential for hiring managers. They discuss a 2025 LinkedIn survey showing 42% of marketing hiring managers value community participation over a bachelor's degree, and profile a marketer who...

In this episode of The Marketing Career Podcast, Lucas and Luna dig into the mechanics of converting a marketing internship into a permanent role. They break down a 2025 survey from the National Association of Colleges and Employers showing that 56 percent of marketing interns at companies with formal internship programs received a full-time offer, compared to just 28 percent at companies without...