Douglas Burdett
The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Author
Douglas Burdett
Category
Podcast website
Latest episode
Aug 23, 2024
Where to listen?
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Episodes
128 Powering Content by Laura Busche 23.06.2017 46:52
"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche
127 The End of Advertising by Andrew Essex 16.06.2017 37:12
"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex
126 Hunch by Bernadette Jiwa 09.06.2017 40:55
Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017
125 The Customer Loyalty Loop by Noah Fleming 02.06.2017 45:58
"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming
124 Value-ology by Simon Kelly 26.05.2017 43:04
"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly
123 Future Marketing by Jon Wuebben 19.05.2017 43:35
"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben
122 The Road to Recognition by Barry Feldman 12.05.2017 45:58
"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman
121 Hacking Growth by Sean Ellis 05.05.2017 46:15
"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis
120 Top of Mind by John Hall 28.04.2017 42:24
"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall
119 The Transformational Consumer by Tara-Nicholle Nelson 21.04.2017 47:36
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson
118 Full Funnel Marketing by Matt Heinz 14.04.2017 38:53
"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz Click here to view the show notes ! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz
117 A Practitioner's Guide to Account-Based Marketing 07.04.2017 41:14
"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn
116 100 Tricks To Appear Smart In Meetings by Sarah Cooper 31.03.2017 39:44
"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper
115 Sales EQ by Jeb Blount 24.03.2017 53:40
"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount
114 Predictable Prospecting by Marylou Tyler 17.03.2017 41:52
"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler
113 KNOWN by Mark Schaefer 10.03.2017 43:03
"KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer
112 Ask More by Frank Sesno 03.03.2017 43:30
"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno
111 Social Selling Mastery by Jamie Shanks 24.02.2017 46:50
"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks
110 12 Powers of a Marketing Leader by Thomas Barta 17.02.2017 39:37
"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta
109 Launching to Leading by Ken Rutsky 10.02.2017 37:04
"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky
108 Dealstorming by Tim Sanders 03.02.2017 48:20
"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders
107 Master Content Marketing by Pamela Wilson 27.01.2017 49:19
"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience" by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson
106 They Ask You Answer by Marcus Sheridan 20.01.2017 48:32
"They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan
105 Impossible To Ignore by Carmen Simon 13.01.2017 46:18
"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Impossible-to-ignore-Carmen-Simon
104 Non-Obvious 2017 by Rohit Bhargava 06.01.2017 49:09
"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Non-Obvious-2017-Rohit-Bhargava
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