Douglas Burdett

The Marketing Book Podcast

Business EN ↓ 579 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Author

Douglas Burdett

Category

Business

Podcast website

www.salesartillery.com

Latest episode

Aug 23, 2024

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Episodes

128 Powering Content by Laura Busche 23.06.2017

"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche

127 The End of Advertising by Andrew Essex 16.06.2017

"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex

126 Hunch by Bernadette Jiwa 09.06.2017

Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017

125 The Customer Loyalty Loop by Noah Fleming 02.06.2017

"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming

124 Value-ology by Simon Kelly 26.05.2017

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

123 Future Marketing by Jon Wuebben 19.05.2017

"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben

122 The Road to Recognition by Barry Feldman 12.05.2017

"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman

121 Hacking Growth by Sean Ellis 05.05.2017

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis

120 Top of Mind by John Hall 28.04.2017

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall

119 The Transformational Consumer by Tara-Nicholle Nelson 21.04.2017

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

118 Full Funnel Marketing by Matt Heinz 14.04.2017

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz   Click here to view the show notes ! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz

117 A Practitioner's Guide to Account-Based Marketing 07.04.2017

"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn    Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn

116 100 Tricks To Appear Smart In Meetings by Sarah Cooper 31.03.2017

"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper

115 Sales EQ by Jeb Blount 24.03.2017

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

114 Predictable Prospecting by Marylou Tyler 17.03.2017

"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler

113 KNOWN by Mark Schaefer 10.03.2017

"KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer

112 Ask More by Frank Sesno 03.03.2017

"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno

111 Social Selling Mastery by Jamie Shanks 24.02.2017

"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks

110 12 Powers of a Marketing Leader by Thomas Barta 17.02.2017

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta

109 Launching to Leading by Ken Rutsky 10.02.2017

"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky

108 Dealstorming by Tim Sanders 03.02.2017

"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders

107 Master Content Marketing by Pamela Wilson 27.01.2017

"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience" by Pamela Wilson   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson

106 They Ask You Answer by Marcus Sheridan 20.01.2017

"They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan

105 Impossible To Ignore by Carmen Simon 13.01.2017

"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Impossible-to-ignore-Carmen-Simon

104 Non-Obvious 2017 by Rohit Bhargava 06.01.2017

"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Non-Obvious-2017-Rohit-Bhargava

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